Midjourney
Image, Logo & Design
Type a description and get striking, artful images that look nothing like stock photos.
Adobe Firefly
Image and video generator trained on licensed content, so it's safer for client work.
Freemium
Visit website What is it?
Firefly is Adobe's generative tool. It makes images, short video, vector graphics and audio from a description, and the same technology powers features like Generative Fill inside Photoshop.
Its selling point is commercial safety: it is trained on Adobe Stock and licensed content, and Adobe indemnifies business customers. The web app also lets you switch to partner models from other companies when you want a different look.
Pure image quality is a step behind Midjourney, and the credit system takes some getting used to.
Who it's for
Agencies and businesses that need generated imagery they can use for clients without legal worry.
Best for
- Commercially safe stock replacements
- Extending and retouching photos
- Vector graphics from a prompt
- Existing Adobe users
Why it made the list
It is the safest choice for commercial use and the natural pick if you already live in Photoshop or Express.
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