Side-by-side comparison · Automation & Workflows

Make vs Relevance AI

Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.

Best overall

Make

4.3

From From $9/mo

Details Visit

Relevance AI

3.7

Free to start

Details Visit

Comparing 2 tools. Add one more if you like.

At a glance

Make4.3

Best overallBest valueEasiest to use

Pick it if: Marketers and operators who've outgrown simple automations and want to see what their workflows are doing.

Relevance AI3.7

Pick it if: Sales and revenue operations teams at growing companies who want AI agents doing research, prep and admin.

Overview

Attribute	Make	Relevance AI
In one line	Draw automations as a flowchart, with branches and loops, for less than Zapier charges.	Build a team of AI agents for sales, support and ops work, without writing code.
Pricing model	Freemium	Paid
Starting price	From $9/mo	See website
Free plan	Yes	No
Works with Claude Code	Yes	Yes

Rating breakdown

Our scores out of 5. The higher bar in each row is highlighted.

Attribute	Make	Relevance AI
Overall rating	4.3Winner	3.7
Ease of useHow quickly someone non-technical gets value from it.	4.0	3.5
FeaturesHow completely it covers its own job, and how well the pieces fit together.	4.5	4.5
Output qualityHow good the results are before you fix them.	4.5	4.0
Value for moneyWhat you get for the price, including the free plan.	4.5	3.0
Speed & reliabilityHow fast it is and how often it falls over.	4.0	3.5

Feature comparison

A tick means it does this today. A dash means we haven't checked.

Attribute	Make	Relevance AI
Access & platform
Free plan	Yes	No
Mobile app	–	–
Desktop app	No	–
Browser extension	Yes	–
API access	Yes	Yes
Teams & business
Team workspace	Yes	Yes
Enterprise plan or SSO	Yes	Yes
Connects to other apps	Yes	Yes
Open source or self-hosted	No	No
AI abilities
Works with your files	Yes	Yes
Understands images	–	–
Makes images	No	No
Makes video	No	No
Writes code	No	–
Runs agents or automations	Yes	Yes
Learns your brand or style	No	–
Works in many languages	Yes	Yes
Capabilities score	9/ 17	7/ 17

Pricing

Plans as listed on each vendor's site when we last checked. Confirm before you buy.

Attribute	Make	Relevance AI
Plans	Free Free Learning the canvas and running a couple of light scenarios.	EnterpriseOur pick Custom Teams rolling out agents across a department.
	CoreOur pick From $9/mo billed yearly One person automating a small business.
	Pro From $16/mo billed yearly Anyone whose automations have become business-critical.
	Teams From $29/mo billed yearly A team sharing scenarios and connections.
	Enterprise Custom Companies that need SSO, audit logs and an uptime guarantee.
Which plan to pick	Core is enough for most small businesses, and 10,000 credits goes a long way when routers and error handlers are free. Move to Pro if a failed run costs you money and you want priority execution and better logs.	There is only one public option now: talk to sales for an Enterprise quote. Ask for a usage cap and clear reporting on credit spend in the contract.

Key features

Attribute	Make	Relevance AI
Standout features	Visual canvas Routers, filters and iterators Run history you can replay AI Agents Make Grid HTTP and webhooks	No-code agent builder Ready-made sales agents Human approvals Testing and monitoring Large integration library API and MCP

Pros and cons

Attribute	Make	Relevance AI
Pros	Much cheaper per step than Zapier Branching, loops and filters are built in, not bolted on Run history shows exactly what happened at every step Routers and error handlers do not use credits Generous free plan for learning	Ready-made sales agents save setup time Good controls for approvals, testing and monitoring Wide range of integrations Used by large, well-known companies
Cons	Steeper learning curve than Zapier, especially around data mapping Credit usage is hard to predict until you have run a scenario for a while Fewer apps than Zapier, and some apps have thin coverage Pricing page is hard to read, and the headline prices assume yearly billing	No public self-serve pricing any more Credit use is hard to predict and audit Agents can stall mid-task and need watching Fast-changing product and docs make it harder to learn

Who each one is for

Attribute	Make	Relevance AI
Best for	Multi-step marketing workflows Branching logic and filters Processing batches of records Automation on a budget	Sales research and meeting prep Post-call follow-ups and CRM updates Teams running many agents with approvals Companies wanting governance over AI agents
You'll find it used by	Marketers Ops teams Agencies Consultants	Sales teams Revenue operations Customer success Operations teams

Questions people ask

Which is better, Make or Relevance AI?

Make scores highest overall in our ratings (Make 4.3/5 and Relevance AI 3.7/5). Make is best for multi-step marketing workflows and branching logic and filters. Relevance AI is best for sales research and meeting prep and post-call follow-ups and CRM updates.

Which is cheaper, Make or Relevance AI?

Make: There's a free plan, and paid plans start at From $9/mo. Relevance AI: Pricing isn't published; check the vendor's site for a quote.

Which is easier to use, Make or Relevance AI?

Make rates highest for ease of use in our scores. Marketers and operators who've outgrown simple automations and want to see what their workflows are doing.

Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.

Swap in another tool

More tools from Automation & Workflows in the library.