Side-by-side comparison · Sales & Customer Support

Lightfield vs Retell AI

Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.

Lightfield

3.7

From $89/user/mo

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Best overall

Retell AI

4.1

From About $0.07–$0.31/min

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At a glance

Lightfield3.7

Easiest to use

Pick it if: Founders and small B2B sales teams who hate updating a CRM and want one that keeps itself current from their email and meetings.

Retell AI4.1

Best overallBest value

Pick it if: Service businesses and agencies that want an AI receptionist or phone agent without hiring developers.

Overview

Attribute	Lightfield	Retell AI
In one line	A CRM that fills itself in from your emails, calls and meetings, and drafts follow-ups.	AI phone agents that answer calls, book appointments and make outbound calls.
Pricing model	Paid	Paid
Starting price	$89/user/mo	About $0.07–$0.31/min
Free plan	No	No
Works with Claude Code	Yes	Yes

Rating breakdown

Our scores out of 5. The higher bar in each row is highlighted.

Attribute	Lightfield	Retell AI
Overall rating	3.7	4.1Winner
Ease of useHow quickly someone non-technical gets value from it.	4.0	3.5
FeaturesHow completely it covers its own job, and how well the pieces fit together.	4.0	4.5
Output qualityHow good the results are before you fix them.	4.0	4.5
Value for moneyWhat you get for the price, including the free plan.	3.0	4.0
Speed & reliabilityHow fast it is and how often it falls over.	3.5	4.0

Feature comparison

A tick means it does this today. A dash means we haven't checked.

Attribute	Lightfield	Retell AI
Access & platform
Free plan	No	No
Mobile app	No	–
Desktop app	–	–
Browser extension	No	–
API access	Yes	Yes
Teams & business
Team workspace	Yes	Yes
Enterprise plan or SSO	Yes	Yes
Connects to other apps	Yes	Yes
Open source or self-hosted	No	No
AI abilities
Works with your files	Yes	Yes
Understands images	–	–
Makes images	No	No
Makes video	No	No
Writes code	No	–
Runs agents or automations	Yes	Yes
Learns your brand or style	No	–
Works in many languages	No	Yes
Capabilities score	6/ 17	7/ 17

Pricing

Plans as listed on each vendor's site when we last checked. Confirm before you buy.

Attribute	Lightfield	Retell AI
Plans	StarterOur pick $89/user/mo A founder or small team getting started.	Pay as you goOur pick About $0.07–$0.31/min Most small businesses and agencies.
	Pro $999/mo billed yearly Small customer-facing teams.	Enterprise Custom High call volumes and compliance needs.
	Growth $1,999/mo billed yearly Companies scaling outbound sales.
	Enterprise Custom Larger companies with security and data needs.
Which plan to pick	Try Starter free for 14 days and connect your real inbox and calendar, because the self-filling records are the whole point. Only move to Pro once you need sequences and more than 3 people. Extra capture seats cost $200 a month each, billed yearly.	Start on pay as you go with the free credits, build one agent for your most common call and test it on your own phone. Talk to sales only once you run thousands of minutes a month.

Key features

Attribute	Lightfield	Retell AI
Standout features	Records that update themselves Meeting recorder Ask your CRM Follow-ups and sequences Automations in your own words Open to Claude	Phone agents Flow builder Appointment booking Knowledge base Batch calling Call analysis

Pros and cons

Attribute	Lightfield	Retell AI
Pros	Records really do fill themselves in from email and meetings Built-in meeting recorder, so you don't need a separate notetaker Ask questions about your pipeline and get answers from real conversations API, MCP and CLI access on every record Free migration from your old CRM on team plans	Natural voices and quick responses Visual builder makes it usable for non-developers Pay per minute with no platform fee Strong reviews from small businesses and agencies
Cons	Small and new: launched in November 2025, so the product is still changing fast Starter caps you at 3 users and team plans start at $999 a month billed yearly Built for B2B startups, so less suited to trades, shops or local services Workspace credits for automations don't roll over at year end Voice dialer is listed as coming soon	Per-minute cost varies a lot with your model and voice choices Takes testing to handle real callers reliably Some users want more voice and customisation options

Who each one is for

Attribute	Lightfield	Retell AI
Best for	Founders doing their own sales who never update the CRM Getting meeting notes and follow-ups written for you Asking questions about your deals in your own words Replacing a CRM, call recorder and outreach tool with one	AI receptionist for a small business Booking appointments by phone Answering after-hours and overflow calls Outbound reminder and follow-up calls
You'll find it used by	Startup founders B2B sales teams Account managers Customer success teams	Small business owners Clinics Voice AI agencies Customer service teams Developers

Questions people ask

Which is better, Lightfield or Retell AI?

Retell AI scores highest overall in our ratings (Lightfield 3.7/5 and Retell AI 4.1/5). Lightfield is best for founders doing their own sales who never update the CRM and getting meeting notes and follow-ups written for you. Retell AI is best for AI receptionist for a small business and booking appointments by phone.

Which is cheaper, Lightfield or Retell AI?

Lightfield: There's no free plan. Paid plans start at $89/user/mo. Retell AI: There's no free plan. Paid plans start at About $0.07–$0.31/min.

Which is easier to use, Lightfield or Retell AI?

Lightfield rates highest for ease of use in our scores. Founders and small B2B sales teams who hate updating a CRM and want one that keeps itself current from their email and meetings.

Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.

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