Skip to content

Side-by-side comparison · Sales & Customer Support

Hyperbound vs Lightfield vs Retell AI

Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.

Hyperbound

4.1

Free to start

Lightfield

3.7

From $89/user/mo

Retell AI

4.1

From About $0.07–$0.31/min

Comparing 3 tools, the maximum.

At a glance

Easiest to use

Pick it if: Sales managers and sales training teams onboarding and coaching reps on calls.

Pick it if: Founders and small B2B sales teams who hate updating a CRM and want one that keeps itself current from their email and meetings.

Best value

Pick it if: Service businesses and agencies that want an AI receptionist or phone agent without hiring developers.

Overview

AttributeHyperboundLightfieldRetell AI
In one lineAI sales role-play: practise cold calls and objections with realistic AI buyers.A CRM that fills itself in from your emails, calls and meetings, and drafts follow-ups.AI phone agents that answer calls, book appointments and make outbound calls.
Pricing modelFreemiumPaidPaid
Starting priceFree$89/user/moAbout $0.07–$0.31/min
Free plan Yes No No
Works with Claude Code No Yes Yes

Rating breakdown

Our scores out of 5. The higher bar in each row is highlighted.

AttributeHyperboundLightfieldRetell AI
Overall rating4.13.74.1
Ease of useHow quickly someone non-technical gets value from it.
4.5
4.0
3.5
FeaturesHow completely it covers its own job, and how well the pieces fit together.
4.0
4.0
4.5
Output qualityHow good the results are before you fix them.
4.5
4.0
4.5
Value for moneyWhat you get for the price, including the free plan.
3.5
3.0
4.0
Speed & reliabilityHow fast it is and how often it falls over.
4.0
3.5
4.0

Feature comparison

A tick means it does this today. A dash means we haven't checked.

AttributeHyperboundLightfieldRetell AI
Access & platform
Free plan Yes No No
Mobile app– No–
Desktop app–––
Browser extension Yes No–
API access– Yes Yes
Teams & business
Team workspace Yes Yes Yes
Enterprise plan or SSO Yes Yes Yes
Connects to other apps Yes Yes Yes
Open source or self-hosted No No No
AI abilities
Works with your files– Yes Yes
Understands images–––
Makes images No No No
Makes video No No No
Writes code No No–
Runs agents or automations Yes Yes Yes
Learns your brand or style– No–
Works in many languages– No Yes
Capabilities score6/ 176/ 177/ 17

Pricing

Plans as listed on each vendor's site when we last checked. Confirm before you buy.

AttributeHyperboundLightfieldRetell AI
Plans

Free

Free

Trying AI role-play with a few reps.

StarterOur pick

$89/user/mo

A founder or small team getting started.

Pay as you goOur pick

About $0.07–$0.31/min

Most small businesses and agencies.

PracticeOur pick

Custom per user

Teams that want reps rehearsing on AI.

Pro

$999/mo billed yearly

Small customer-facing teams.

Enterprise

Custom

High call volumes and compliance needs.

Perform

Custom per user

Teams that also want real calls scored and coached.

Growth

$1,999/mo billed yearly

Companies scaling outbound sales.

Enterprise

Custom

Larger companies with security and data needs.

Which plan to pickRun the free role-plays with two or three reps first. If they keep using them, Practice covers rehearsal; only pay for Perform if you do not already have Gong or another call recorder.Try Starter free for 14 days and connect your real inbox and calendar, because the self-filling records are the whole point. Only move to Pro once you need sequences and more than 3 people. Extra capture seats cost $200 a month each, billed yearly.Start on pay as you go with the free credits, build one agent for your most common call and test it on your own phone. Talk to sales only once you run thousands of minutes a month.

Key features

AttributeHyperboundLightfieldRetell AI
Standout features
  • AI buyer role-plays
  • Custom personas
  • Scorecards
  • Real call scoring
  • Manager dashboards
  • Records that update themselves
  • Meeting recorder
  • Ask your CRM
  • Follow-ups and sequences
  • Automations in your own words
  • Open to Claude
  • Phone agents
  • Flow builder
  • Appointment booking
  • Knowledge base
  • Batch calling
  • Call analysis

Pros and cons

AttributeHyperboundLightfieldRetell AI
Pros
  • Very realistic AI buyers that react to what you say
  • Useful free plan with ready-made role-plays
  • Clear scoring that shows reps what to fix
  • Saves managers hours of live role-play
  • Records really do fill themselves in from email and meetings
  • Built-in meeting recorder, so you don't need a separate notetaker
  • Ask questions about your pipeline and get answers from real conversations
  • API, MCP and CLI access on every record
  • Free migration from your old CRM on team plans
  • Natural voices and quick responses
  • Visual builder makes it usable for non-developers
  • Pay per minute with no platform fee
  • Strong reviews from small businesses and agencies
Cons
  • No public pricing for team plans
  • Custom personas and scorecards take setup time
  • Built for sales teams, not individuals practising on their own
  • Small and new: launched in November 2025, so the product is still changing fast
  • Starter caps you at 3 users and team plans start at $999 a month billed yearly
  • Built for B2B startups, so less suited to trades, shops or local services
  • Workspace credits for automations don't roll over at year end
  • Voice dialer is listed as coming soon
  • Per-minute cost varies a lot with your model and voice choices
  • Takes testing to handle real callers reliably
  • Some users want more voice and customisation options

Who each one is for

AttributeHyperboundLightfieldRetell AI
Best for
  • Practising cold calls before going live
  • Onboarding new sales reps faster
  • Drilling objection handling
  • Scoring calls against a scorecard
  • Founders doing their own sales who never update the CRM
  • Getting meeting notes and follow-ups written for you
  • Asking questions about your deals in your own words
  • Replacing a CRM, call recorder and outreach tool with one
  • AI receptionist for a small business
  • Booking appointments by phone
  • Answering after-hours and overflow calls
  • Outbound reminder and follow-up calls
You'll find it used by
  • Sales development reps
  • Account executives
  • Sales managers
  • Sales enablement teams
  • Startup founders
  • B2B sales teams
  • Account managers
  • Customer success teams
  • Small business owners
  • Clinics
  • Voice AI agencies
  • Customer service teams
  • Developers

Questions people ask

Which is better, Hyperbound, Lightfield or Retell AI?

They tie on our overall rating (Hyperbound 4.1/5, Lightfield 3.7/5 and Retell AI 4.1/5). Hyperbound is best for practising cold calls before going live and onboarding new sales reps faster. Lightfield is best for founders doing their own sales who never update the CRM and getting meeting notes and follow-ups written for you. Retell AI is best for AI receptionist for a small business and booking appointments by phone.

Which is cheaper, Hyperbound, Lightfield or Retell AI?

Hyperbound: It's free to use. Lightfield: There's no free plan. Paid plans start at $89/user/mo. Retell AI: There's no free plan. Paid plans start at About $0.07–$0.31/min.

Which is easier to use, Hyperbound, Lightfield or Retell AI?

Hyperbound rates highest for ease of use in our scores. Sales managers and sales training teams onboarding and coaching reps on calls.

How we compare

Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.

Swap in another tool

More tools from Sales & Customer Support in the library.