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Side-by-side comparison · Sales & Customer Support

Lightfield vs Retell AI vs Yoodli

Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.

Lightfield

3.7

From $89/user/mo

Retell AI

4.1

From About $0.07–$0.31/min

Yoodli

4.1

From $8/mo

Comparing 3 tools, the maximum.

At a glance

Pick it if: Founders and small B2B sales teams who hate updating a CRM and want one that keeps itself current from their email and meetings.

Pick it if: Service businesses and agencies that want an AI receptionist or phone agent without hiring developers.

Easiest to use

Pick it if: Professionals, founders and sales teams who want to practise pitches, presentations and hard conversations out loud.

Overview

AttributeLightfieldRetell AIYoodli
In one lineA CRM that fills itself in from your emails, calls and meetings, and drafts follow-ups.AI phone agents that answer calls, book appointments and make outbound calls.AI speaking coach: role-play pitches and hard conversations and get feedback on delivery.
Pricing modelPaidPaidFreemium
Starting price$89/user/moAbout $0.07–$0.31/min$8/mo
Free plan No No Yes
Works with Claude Code Yes Yes No

Rating breakdown

Our scores out of 5. The higher bar in each row is highlighted.

AttributeLightfieldRetell AIYoodli
Overall rating3.74.14.1
Ease of useHow quickly someone non-technical gets value from it.
4.0
3.5
4.5
FeaturesHow completely it covers its own job, and how well the pieces fit together.
4.0
4.5
4.0
Output qualityHow good the results are before you fix them.
4.0
4.5
4.0
Value for moneyWhat you get for the price, including the free plan.
3.0
4.0
4.0
Speed & reliabilityHow fast it is and how often it falls over.
3.5
4.0
4.0

Feature comparison

A tick means it does this today. A dash means we haven't checked.

AttributeLightfieldRetell AIYoodli
Access & platform
Free plan No No Yes
Mobile app No––
Desktop app–––
Browser extension No––
API access Yes Yes–
Teams & business
Team workspace Yes Yes Yes
Enterprise plan or SSO Yes Yes Yes
Connects to other apps Yes Yes Yes
Open source or self-hosted No No No
AI abilities
Works with your files Yes Yes Yes
Understands images–––
Makes images No No No
Makes video No No No
Writes code No– No
Runs agents or automations Yes Yes–
Learns your brand or style No––
Works in many languages No Yes Yes
Capabilities score6/ 177/ 176/ 17

Pricing

Plans as listed on each vendor's site when we last checked. Confirm before you buy.

AttributeLightfieldRetell AIYoodli
Plans

StarterOur pick

$89/user/mo

A founder or small team getting started.

Pay as you goOur pick

About $0.07–$0.31/min

Most small businesses and agencies.

Starter

Free

Trying it once or twice.

Pro

$999/mo billed yearly

Small customer-facing teams.

Enterprise

Custom

High call volumes and compliance needs.

ProOur pick

$8/mo billed yearly

Individuals practising most weeks.

Growth

$1,999/mo billed yearly

Companies scaling outbound sales.

Advanced

$20/mo billed yearly

Heavy individual users who want privacy.

Enterprise

Custom

Larger companies with security and data needs.

Business

Custom per seat, billed yearly

Sales and training teams.

Enterprise

Custom

Very large organisations.

Which plan to pickTry Starter free for 14 days and connect your real inbox and calendar, because the self-filling records are the whole point. Only move to Pro once you need sequences and more than 3 people. Extra capture seats cost $200 a month each, billed yearly.Start on pay as you go with the free credits, build one agent for your most common call and test it on your own phone. Talk to sales only once you run thousands of minutes a month.Individuals should take Pro on the yearly plan; it is cheap and ten sessions a week is plenty. Teams wanting their own sales scenarios need Business.

Key features

AttributeLightfieldRetell AIYoodli
Standout features
  • Records that update themselves
  • Meeting recorder
  • Ask your CRM
  • Follow-ups and sequences
  • Automations in your own words
  • Open to Claude
  • Phone agents
  • Flow builder
  • Appointment booking
  • Knowledge base
  • Batch calling
  • Call analysis
  • AI role-plays
  • Delivery feedback
  • Upload real recordings
  • Custom rubrics
  • Manager dashboards

Pros and cons

AttributeLightfieldRetell AIYoodli
Pros
  • Records really do fill themselves in from email and meetings
  • Built-in meeting recorder, so you don't need a separate notetaker
  • Ask questions about your pipeline and get answers from real conversations
  • API, MCP and CLI access on every record
  • Free migration from your old CRM on team plans
  • Natural voices and quick responses
  • Visual builder makes it usable for non-developers
  • Pay per minute with no platform fee
  • Strong reviews from small businesses and agencies
  • Very easy to start: just talk
  • Cheap personal plans
  • Covers pitches, interviews and hard conversations, not only sales
  • Feedback on real recordings, not just practice
Cons
  • Small and new: launched in November 2025, so the product is still changing fast
  • Starter caps you at 3 users and team plans start at $999 a month billed yearly
  • Built for B2B startups, so less suited to trades, shops or local services
  • Workspace credits for automations don't roll over at year end
  • Voice dialer is listed as coming soon
  • Per-minute cost varies a lot with your model and voice choices
  • Takes testing to handle real callers reliably
  • Some users want more voice and customisation options
  • Free plan is only five sessions in total
  • Delivery feedback is general unless you build custom rubrics
  • Team pricing is not public

Who each one is for

AttributeLightfieldRetell AIYoodli
Best for
  • Founders doing their own sales who never update the CRM
  • Getting meeting notes and follow-ups written for you
  • Asking questions about your deals in your own words
  • Replacing a CRM, call recorder and outreach tool with one
  • AI receptionist for a small business
  • Booking appointments by phone
  • Answering after-hours and overflow calls
  • Outbound reminder and follow-up calls
  • Rehearsing a pitch or presentation
  • Cutting filler words and rambling
  • Practising tough conversations
  • Sales and onboarding role-plays for teams
You'll find it used by
  • Startup founders
  • B2B sales teams
  • Account managers
  • Customer success teams
  • Small business owners
  • Clinics
  • Voice AI agencies
  • Customer service teams
  • Developers
  • Sales teams
  • Founders
  • Job seekers
  • Managers
  • Learning and development teams

Questions people ask

Which is better, Lightfield, Retell AI or Yoodli?

They tie on our overall rating (Lightfield 3.7/5, Retell AI 4.1/5 and Yoodli 4.1/5). Lightfield is best for founders doing their own sales who never update the CRM and getting meeting notes and follow-ups written for you. Retell AI is best for AI receptionist for a small business and booking appointments by phone. Yoodli is best for rehearsing a pitch or presentation and cutting filler words and rambling.

Which is cheaper, Lightfield, Retell AI or Yoodli?

Lightfield: There's no free plan. Paid plans start at $89/user/mo. Retell AI: There's no free plan. Paid plans start at About $0.07–$0.31/min. Yoodli: There's a free plan, and paid plans start at $8/mo.

Which is easier to use, Lightfield, Retell AI or Yoodli?

Yoodli rates highest for ease of use in our scores. Professionals, founders and sales teams who want to practise pitches, presentations and hard conversations out loud.

How we compare

Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.

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