Side-by-side comparison · Sales & Customer Support
Apollo.io vs Gorgias vs Hyperbound
Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.
Comparing 3 tools, the maximum.
At a glance
Pick it if: Founders, small sales teams and marketers who need to find B2B contacts and email them.
Pick it if: Shopify and ecommerce stores with enough customer messages that they need a proper support inbox and some of the questions answered by AI.
Pick it if: Sales managers and sales training teams onboarding and coaching reps on calls.
Hyperbound scores highest overall, but Apollo.io gives you more for your money. Which one is right comes down to what you value most.
Overview
| Attribute | Apollo.io | Gorgias | Hyperbound |
|---|---|---|---|
| In one line | B2B contact database with emails and phone numbers, plus sequences to reach them. | Customer support inbox for Shopify stores, with an AI agent that answers and sells. | AI sales role-play: practise cold calls and objections with realistic AI buyers. |
| Pricing model | Freemium | Paid | Freemium |
| Starting price | $49/seat/mo | $10/mo | Free |
| Free plan | Yes | No | Yes |
| Works with Claude Code | Yes | Yes | No |
Rating breakdown
Our scores out of 5. The higher bar in each row is highlighted.
| Attribute | Apollo.io | Gorgias | Hyperbound |
|---|---|---|---|
| Overall rating | 4.0 | 3.9 | 4.1Winner |
| Ease of useHow quickly someone non-technical gets value from it. | 4.5 | 4.0 | 4.5 |
| FeaturesHow completely it covers its own job, and how well the pieces fit together. | 4.5 | 4.5 | 4.0 |
| Output qualityHow good the results are before you fix them. | 3.0 | 3.5 | 4.5 |
| Value for moneyWhat you get for the price, including the free plan. | 4.0 | 3.5 | 3.5 |
| Speed & reliabilityHow fast it is and how often it falls over. | 4.0 | 4.0 | 4.0 |
Feature comparison
A tick means it does this today. A dash means we haven't checked.
| Attribute | Apollo.io | Gorgias | Hyperbound |
|---|---|---|---|
| Access & platform | |||
| Free plan | Yes | No | Yes |
| Mobile app | Yes | Yes | – |
| Desktop app | – | No | – |
| Browser extension | Yes | No | Yes |
| API access | Yes | Yes | – |
| Teams & business | |||
| Team workspace | Yes | Yes | Yes |
| Enterprise plan or SSO | Yes | Yes | Yes |
| Connects to other apps | Yes | Yes | Yes |
| Open source or self-hosted | No | No | No |
| AI abilities | |||
| Works with your files | – | Yes | – |
| Understands images | – | – | – |
| Makes images | No | No | No |
| Makes video | No | No | No |
| Writes code | – | No | No |
| Runs agents or automations | Yes | Yes | Yes |
| Learns your brand or style | – | Yes | – |
| Works in many languages | – | Yes | – |
| Capabilities score | 8/ 17 | 9/ 17 | 6/ 17 |
Pricing
Plans as listed on each vendor's site when we last checked. Confirm before you buy.
| Attribute | Apollo.io | Gorgias | Hyperbound |
|---|---|---|---|
| Plans | Free Free Founders testing outbound. | Starter $10/mo A small store with a handful of messages. | Free Free Trying AI role-play with a few reps. |
Basic $49/seat/mo billed yearly Individual sellers doing regular outbound. | BasicOur pick $60/mo, or $50/mo billed yearly Growing stores with a small support team. | PracticeOur pick Custom per user Teams that want reps rehearsing on AI. | |
ProfessionalOur pick $79/seat/mo billed yearly Full-time reps. | Pro $360/mo, or $300/mo billed yearly Busy stores that want AI and revenue reports. | Perform Custom per user Teams that also want real calls scored and coached. | |
Organization $119/seat/mo billed yearly (min 3 seats) Sales teams wanting advanced controls. | Advanced $900/mo, or $750/mo billed yearly High-volume brands with a dedicated support team. | ||
Enterprise Custom Brands with more than 5,000 tickets a month or strict security needs. | |||
| Which plan to pick | Start on Free to check the data covers your market. Basic suits one person prospecting; Professional is worth it if you also call prospects or want AI scoring. Monthly billing costs noticeably more than the yearly prices shown. | Start the 7-day trial, which needs no card. Basic suits most growing Shopify stores. Turn on the AI Agent once you know your common questions, and budget about $1 for each conversation it handles on top of the ticket price. | Run the free role-plays with two or three reps first. If they keep using them, Practice covers rehearsal; only pay for Perform if you do not already have Gong or another call recorder. |
Key features
| Attribute | Apollo.io | Gorgias | Hyperbound |
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Pros and cons
| Attribute | Apollo.io | Gorgias | Hyperbound |
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Who each one is for
| Attribute | Apollo.io | Gorgias | Hyperbound |
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Questions people ask
Which is better, Apollo.io, Gorgias or Hyperbound?
Hyperbound scores highest overall in our ratings (Apollo.io 4.0/5, Gorgias 3.9/5 and Hyperbound 4.1/5). Apollo.io is best for finding business emails and phone numbers and Building B2B lead lists. Gorgias is best for answering order, shipping and returns questions for a Shopify store and one inbox for email, chat, SMS and social comments. Hyperbound is best for practising cold calls before going live and onboarding new sales reps faster.
Which is cheaper, Apollo.io, Gorgias or Hyperbound?
Apollo.io: There's a free plan, and paid plans start at $49/seat/mo. Gorgias: There's no free plan. Paid plans start at $10/mo. Hyperbound: It's free to use.
How we compare
Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.
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