Side-by-side comparison · SEO & Analytics
Google Analytics vs Microsoft Clarity vs Mixpanel
Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.
Comparing 3 tools, the maximum.
At a glance
Pick it if: Every business with a website that wants to know how many people visit, where they come from and what turns them into customers.
Pick it if: Store owners and marketers who want to know why visitors aren't converting, without paying for it.
Pick it if: Founders and product teams with an app or SaaS who want to understand which users stick around and why.
Overview
| Attribute | Google Analytics | Microsoft Clarity | Mixpanel |
|---|---|---|---|
| In one line | Google's free website analytics: who visits, where they came from and what they do. | Free heatmaps and session replays that show where visitors get stuck. | Product analytics where you ask questions about your users in your own words. |
| Pricing model | Free | Free | Freemium |
| Starting price | Free | Free | First 1M events free |
| Free plan | Yes | Yes | Yes |
| Works with Claude Code | Yes | Yes | Yes |
Rating breakdown
Our scores out of 5. The higher bar in each row is highlighted.
| Attribute | Google Analytics | Microsoft Clarity | Mixpanel |
|---|---|---|---|
| Overall rating | 4.0 | 4.3Winner | 4.1 |
| Ease of useHow quickly someone non-technical gets value from it. | 3.0 | 4.5 | 3.5 |
| FeaturesHow completely it covers its own job, and how well the pieces fit together. | 4.5 | 4.0 | 4.5 |
| Output qualityHow good the results are before you fix them. | 4.0 | 4.0 | 4.5 |
| Value for moneyWhat you get for the price, including the free plan. | 5.0 | 5.0 | 4.0 |
| Speed & reliabilityHow fast it is and how often it falls over. | 3.5 | 4.0 | 4.0 |
Feature comparison
A tick means it does this today. A dash means we haven't checked.
| Attribute | Google Analytics | Microsoft Clarity | Mixpanel |
|---|---|---|---|
| Access & platform | |||
| Free plan | Yes | Yes | Yes |
| Mobile app | Yes | – | No |
| Desktop app | No | No | No |
| Browser extension | No | No | No |
| API access | Yes | Yes | Yes |
| Teams & business | |||
| Team workspace | Yes | Yes | Yes |
| Enterprise plan or SSO | Yes | No | Yes |
| Connects to other apps | Yes | Yes | Yes |
| Open source or self-hosted | No | No | No |
| AI abilities | |||
| Works with your files | No | No | No |
| Understands images | – | No | – |
| Makes images | No | No | No |
| Makes video | No | No | No |
| Writes code | No | No | No |
| Runs agents or automations | No | – | Yes |
| Learns your brand or style | – | No | – |
| Works in many languages | Yes | Yes | Yes |
| Capabilities score | 7/ 17 | 5/ 17 | 7/ 17 |
Pricing
Plans as listed on each vendor's site when we last checked. Confirm before you buy.
| Attribute | Google Analytics | Microsoft Clarity | Mixpanel |
|---|---|---|---|
| Plans | Google AnalyticsOur pick Free Almost every business. | FreeOur pick Free Every website and online store. | FreeOur pick Free Early-stage apps. |
Analytics 360 Custom Very large sites with huge traffic. | Growth First 1M events free, then from $140/mo ($100 billed yearly) Growing apps that need cohorts and alerts. | ||
Enterprise Custom Large companies. | |||
| Which plan to pick | Use the free version. Analytics 360 is only for very large companies that hit the free limits. Set data retention to 14 months in the admin settings when you set it up, since the default is shorter. | There's one plan and it's free. Microsoft says it's free forever with no traffic limits. Install the tracking code through Shopify, WordPress or Google Tag Manager and it starts recording within minutes. | Start on Free. It covers most small apps, and you get unlimited seats. Growth makes sense when you need saved cohorts, alerts or more than a million events. Young startups should check the Startup Program, which gives a year free. |
Key features
| Attribute | Google Analytics | Microsoft Clarity | Mixpanel |
|---|---|---|---|
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Pros and cons
| Attribute | Google Analytics | Microsoft Clarity | Mixpanel |
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Who each one is for
| Attribute | Google Analytics | Microsoft Clarity | Mixpanel |
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Questions people ask
Which is better, Google Analytics, Microsoft Clarity or Mixpanel?
Microsoft Clarity scores highest overall in our ratings (Google Analytics 4.0/5, Microsoft Clarity 4.3/5 and Mixpanel 4.1/5). Google Analytics is best for counting website visitors and where they came from and seeing which ads and channels lead to sales. Microsoft Clarity is best for finding checkout drop-offs and watching real user sessions. Mixpanel is best for funnels and retention for apps and asking questions about user behaviour in your own words.
Which is cheaper, Google Analytics, Microsoft Clarity or Mixpanel?
Google Analytics: It's free to use. Microsoft Clarity: It's free to use. Mixpanel: There's a free plan, and paid plans start at First 1M events free.
Which is easier to use, Google Analytics, Microsoft Clarity or Mixpanel?
Microsoft Clarity rates highest for ease of use in our scores. Store owners and marketers who want to know why visitors aren't converting, without paying for it.
How we compare
Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.
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