Side-by-side comparison · SEO & Analytics
Google Analytics vs Contentsquare (formerly Hotjar) vs Microsoft Clarity
Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.
Comparing 3 tools, the maximum.
At a glance
Pick it if: Every business with a website that wants to know how many people visit, where they come from and what turns them into customers.
Pick it if: Store owners, marketers and UX teams who want to see and hear why visitors leave, with surveys alongside the recordings.
Pick it if: Store owners and marketers who want to know why visitors aren't converting, without paying for it.
Overview
| Attribute | Google Analytics | Contentsquare (formerly Hotjar) | Microsoft Clarity |
|---|---|---|---|
| In one line | Google's free website analytics: who visits, where they came from and what they do. | Heatmaps, session replays and surveys that show why visitors leave, with AI summaries. | Free heatmaps and session replays that show where visitors get stuck. |
| Pricing model | Free | Freemium | Free |
| Starting price | Free | From $39/mo | Free |
| Free plan | Yes | Yes | Yes |
| Works with Claude Code | Yes | Yes | Yes |
Rating breakdown
Our scores out of 5. The higher bar in each row is highlighted.
| Attribute | Google Analytics | Contentsquare (formerly Hotjar) | Microsoft Clarity |
|---|---|---|---|
| Overall rating | 4.0 | 4.3 | 4.3 |
| Ease of useHow quickly someone non-technical gets value from it. | 3.0 | 4.5 | 4.5 |
| FeaturesHow completely it covers its own job, and how well the pieces fit together. | 4.5 | 4.5 | 4.0 |
| Output qualityHow good the results are before you fix them. | 4.0 | 4.0 | 4.0 |
| Value for moneyWhat you get for the price, including the free plan. | 5.0 | 4.5 | 5.0 |
| Speed & reliabilityHow fast it is and how often it falls over. | 3.5 | 4.0 | 4.0 |
Feature comparison
A tick means it does this today. A dash means we haven't checked.
| Attribute | Google Analytics | Contentsquare (formerly Hotjar) | Microsoft Clarity |
|---|---|---|---|
| Access & platform | |||
| Free plan | Yes | Yes | Yes |
| Mobile app | Yes | No | – |
| Desktop app | No | No | No |
| Browser extension | No | No | No |
| API access | Yes | Yes | Yes |
| Teams & business | |||
| Team workspace | Yes | Yes | Yes |
| Enterprise plan or SSO | Yes | Yes | No |
| Connects to other apps | Yes | Yes | Yes |
| Open source or self-hosted | No | No | No |
| AI abilities | |||
| Works with your files | No | No | No |
| Understands images | – | – | No |
| Makes images | No | No | No |
| Makes video | No | No | No |
| Writes code | No | No | No |
| Runs agents or automations | No | No | – |
| Learns your brand or style | – | – | No |
| Works in many languages | Yes | Yes | Yes |
| Capabilities score | 7/ 17 | 6/ 17 | 5/ 17 |
Pricing
Plans as listed on each vendor's site when we last checked. Confirm before you buy.
| Attribute | Google Analytics | Contentsquare (formerly Hotjar) | Microsoft Clarity |
|---|---|---|---|
| Plans | Google AnalyticsOur pick Free Almost every business. | FreeOur pick Free Most small business websites. | FreeOur pick Free Every website and online store. |
Analytics 360 Custom Very large sites with huge traffic. | Growth From $39/mo billed yearly, or $49 monthly Businesses that want AI summaries and longer history. | ||
Pro Custom Teams running conversion work across many sites. | |||
Enterprise Custom Large companies. | |||
| Which plan to pick | Use the free version. Analytics 360 is only for very large companies that hit the free limits. Set data retention to 14 months in the admin settings when you set it up, since the default is shorter. | Start on Free. For most small sites it does what Hotjar's paid plans used to. Take the 15-day Growth trial to see if the AI summaries save you time before paying. Survey responses are a separate product with their own Growth plan from $79 a month. | There's one plan and it's free. Microsoft says it's free forever with no traffic limits. Install the tracking code through Shopify, WordPress or Google Tag Manager and it starts recording within minutes. |
Key features
| Attribute | Google Analytics | Contentsquare (formerly Hotjar) | Microsoft Clarity |
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Pros and cons
| Attribute | Google Analytics | Contentsquare (formerly Hotjar) | Microsoft Clarity |
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Who each one is for
| Attribute | Google Analytics | Contentsquare (formerly Hotjar) | Microsoft Clarity |
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Questions people ask
Which is better, Google Analytics, Contentsquare (formerly Hotjar) or Microsoft Clarity?
They tie on our overall rating (Google Analytics 4.0/5, Contentsquare (formerly Hotjar) 4.3/5 and Microsoft Clarity 4.3/5). Google Analytics is best for counting website visitors and where they came from and seeing which ads and channels lead to sales. Contentsquare (formerly Hotjar) is best for seeing why visitors leave a page and heatmaps and session replays. Microsoft Clarity is best for finding checkout drop-offs and watching real user sessions.
Which is cheaper, Google Analytics, Contentsquare (formerly Hotjar) or Microsoft Clarity?
Google Analytics: It's free to use. Contentsquare (formerly Hotjar): There's a free plan, and paid plans start at From $39/mo. Microsoft Clarity: It's free to use.
How we compare
Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.
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