Side-by-side comparison · SEO & Analytics
Amplitude vs Google Analytics vs Microsoft Clarity
Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.
Comparing 3 tools, the maximum.
At a glance
Pick it if: Product and growth teams at apps and SaaS companies who want deep analytics and AI that spots changes for them.
Pick it if: Every business with a website that wants to know how many people visit, where they come from and what turns them into customers.
Pick it if: Store owners and marketers who want to know why visitors aren't converting, without paying for it.
Overview
| Attribute | Amplitude | Google Analytics | Microsoft Clarity |
|---|---|---|---|
| In one line | Product analytics with AI agents that watch your numbers and flag changes for you. | Google's free website analytics: who visits, where they came from and what they do. | Free heatmaps and session replays that show where visitors get stuck. |
| Pricing model | Freemium | Free | Free |
| Starting price | First 2M events free | Free | Free |
| Free plan | Yes | Yes | Yes |
| Works with Claude Code | Yes | Yes | Yes |
Rating breakdown
Our scores out of 5. The higher bar in each row is highlighted.
| Attribute | Amplitude | Google Analytics | Microsoft Clarity |
|---|---|---|---|
| Overall rating | 4.0 | 4.0 | 4.3Winner |
| Ease of useHow quickly someone non-technical gets value from it. | 3.0 | 3.0 | 4.5 |
| FeaturesHow completely it covers its own job, and how well the pieces fit together. | 4.5 | 4.5 | 4.0 |
| Output qualityHow good the results are before you fix them. | 4.5 | 4.0 | 4.0 |
| Value for moneyWhat you get for the price, including the free plan. | 4.0 | 5.0 | 5.0 |
| Speed & reliabilityHow fast it is and how often it falls over. | 4.0 | 3.5 | 4.0 |
Feature comparison
A tick means it does this today. A dash means we haven't checked.
| Attribute | Amplitude | Google Analytics | Microsoft Clarity |
|---|---|---|---|
| Access & platform | |||
| Free plan | Yes | Yes | Yes |
| Mobile app | No | Yes | – |
| Desktop app | No | No | No |
| Browser extension | No | No | No |
| API access | Yes | Yes | Yes |
| Teams & business | |||
| Team workspace | Yes | Yes | Yes |
| Enterprise plan or SSO | Yes | Yes | No |
| Connects to other apps | Yes | Yes | Yes |
| Open source or self-hosted | No | No | No |
| AI abilities | |||
| Works with your files | No | No | No |
| Understands images | – | – | No |
| Makes images | No | No | No |
| Makes video | No | No | No |
| Writes code | No | No | No |
| Runs agents or automations | Yes | No | – |
| Learns your brand or style | – | – | No |
| Works in many languages | Yes | Yes | Yes |
| Capabilities score | 7/ 17 | 7/ 17 | 5/ 17 |
Pricing
Plans as listed on each vendor's site when we last checked. Confirm before you buy.
| Attribute | Amplitude | Google Analytics | Microsoft Clarity |
|---|---|---|---|
| Plans | FreeOur pick Free Startups and small apps. | Google AnalyticsOur pick Free Almost every business. | FreeOur pick Free Every website and online store. |
Plus First 2M events free, then usage-based Growing teams that need more charts and history. | Analytics 360 Custom Very large sites with huge traffic. | ||
Growth Custom Product teams at scale. | |||
Enterprise Custom Large organisations. | |||
| Which plan to pick | Start on Free, which includes the AI agents and MCP. Move to Plus when you need custom events, cohorts or alerts. Growth and Enterprise are for larger product teams and need a sales call. | Use the free version. Analytics 360 is only for very large companies that hit the free limits. Set data retention to 14 months in the admin settings when you set it up, since the default is shorter. | There's one plan and it's free. Microsoft says it's free forever with no traffic limits. Install the tracking code through Shopify, WordPress or Google Tag Manager and it starts recording within minutes. |
Key features
| Attribute | Amplitude | Google Analytics | Microsoft Clarity |
|---|---|---|---|
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Pros and cons
| Attribute | Amplitude | Google Analytics | Microsoft Clarity |
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Who each one is for
| Attribute | Amplitude | Google Analytics | Microsoft Clarity |
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Questions people ask
Which is better, Amplitude, Google Analytics or Microsoft Clarity?
Microsoft Clarity scores highest overall in our ratings (Amplitude 4.0/5, Google Analytics 4.0/5 and Microsoft Clarity 4.3/5). Amplitude is best for deep product analytics for apps and AI agents that flag metric changes. Google Analytics is best for counting website visitors and where they came from and seeing which ads and channels lead to sales. Microsoft Clarity is best for finding checkout drop-offs and watching real user sessions.
Which is cheaper, Amplitude, Google Analytics or Microsoft Clarity?
Amplitude: There's a free plan, and paid plans start at First 2M events free. Google Analytics: It's free to use. Microsoft Clarity: It's free to use.
Which is easier to use, Amplitude, Google Analytics or Microsoft Clarity?
Microsoft Clarity rates highest for ease of use in our scores. Store owners and marketers who want to know why visitors aren't converting, without paying for it.
How we compare
Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.
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