Side-by-side comparison · SEO & Analytics
Google Analytics vs Microsoft Clarity vs PostHog
Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.
Comparing 3 tools, the maximum.
At a glance
Pick it if: Every business with a website that wants to know how many people visit, where they come from and what turns them into customers.
Pick it if: Store owners and marketers who want to know why visitors aren't converting, without paying for it.
Pick it if: Founders and product teams with a web app or SaaS who want analytics, replays and testing in one tool.
Overview
| Attribute | Google Analytics | Microsoft Clarity | PostHog |
|---|---|---|---|
| In one line | Google's free website analytics: who visits, where they came from and what they do. | Free heatmaps and session replays that show where visitors get stuck. | Product analytics, session replays, A/B tests and surveys in one tool, with an AI analyst. |
| Pricing model | Free | Free | Freemium |
| Starting price | Free | Free | $0/mo base |
| Free plan | Yes | Yes | Yes |
| Works with Claude Code | Yes | Yes | Yes |
Rating breakdown
Our scores out of 5. The higher bar in each row is highlighted.
| Attribute | Google Analytics | Microsoft Clarity | PostHog |
|---|---|---|---|
| Overall rating | 4.0 | 4.3Winner | 4.2 |
| Ease of useHow quickly someone non-technical gets value from it. | 3.0 | 4.5 | 3.0 |
| FeaturesHow completely it covers its own job, and how well the pieces fit together. | 4.5 | 4.0 | 5.0 |
| Output qualityHow good the results are before you fix them. | 4.0 | 4.0 | 4.5 |
| Value for moneyWhat you get for the price, including the free plan. | 5.0 | 5.0 | 4.5 |
| Speed & reliabilityHow fast it is and how often it falls over. | 3.5 | 4.0 | 4.0 |
Feature comparison
A tick means it does this today. A dash means we haven't checked.
| Attribute | Google Analytics | Microsoft Clarity | PostHog |
|---|---|---|---|
| Access & platform | |||
| Free plan | Yes | Yes | Yes |
| Mobile app | Yes | – | No |
| Desktop app | No | No | Yes |
| Browser extension | No | No | No |
| API access | Yes | Yes | Yes |
| Teams & business | |||
| Team workspace | Yes | Yes | Yes |
| Enterprise plan or SSO | Yes | No | Yes |
| Connects to other apps | Yes | Yes | Yes |
| Open source or self-hosted | No | No | Yes |
| AI abilities | |||
| Works with your files | No | No | No |
| Understands images | – | No | – |
| Makes images | No | No | No |
| Makes video | No | No | No |
| Writes code | No | No | Yes |
| Runs agents or automations | No | – | Yes |
| Learns your brand or style | – | No | – |
| Works in many languages | Yes | Yes | Yes |
| Capabilities score | 7/ 17 | 5/ 17 | 10/ 17 |
Pricing
Plans as listed on each vendor's site when we last checked. Confirm before you buy.
| Attribute | Google Analytics | Microsoft Clarity | PostHog |
|---|---|---|---|
| Plans | Google AnalyticsOur pick Free Almost every business. | FreeOur pick Free Every website and online store. | Free Free Small apps and getting started. |
Analytics 360 Custom Very large sites with huge traffic. | Pay as you goOur pick $0/mo base, then per use Growing apps that outgrow the free limits. | ||
Boost $250/mo plus usage Teams that need SSO enforcement or HIPAA. | |||
Scale $750/mo plus usage Larger organisations. | |||
Enterprise $2,000/mo plus usage Big companies. | |||
| Which plan to pick | Use the free version. Analytics 360 is only for very large companies that hit the free limits. Set data retention to 14 months in the admin settings when you set it up, since the default is shorter. | There's one plan and it's free. Microsoft says it's free forever with no traffic limits. Install the tracking code through Shopify, WordPress or Google Tag Manager and it starts recording within minutes. | Start free. Add a card to move to pay as you go when you need more projects or longer history, and set billing limits on each product so nothing runs away. The platform packages only matter for compliance or big teams. |
Key features
| Attribute | Google Analytics | Microsoft Clarity | PostHog |
|---|---|---|---|
| Standout features |
|
|
|
Pros and cons
| Attribute | Google Analytics | Microsoft Clarity | PostHog |
|---|---|---|---|
| Pros |
|
|
|
| Cons |
|
|
|
Who each one is for
| Attribute | Google Analytics | Microsoft Clarity | PostHog |
|---|---|---|---|
| Best for |
|
|
|
| You'll find it used by |
|
|
|
Questions people ask
Which is better, Google Analytics, Microsoft Clarity or PostHog?
Microsoft Clarity scores highest overall in our ratings (Google Analytics 4.0/5, Microsoft Clarity 4.3/5 and PostHog 4.2/5). Google Analytics is best for counting website visitors and where they came from and seeing which ads and channels lead to sales. Microsoft Clarity is best for finding checkout drop-offs and watching real user sessions. PostHog is best for seeing how people use your app and finding where sign-ups and checkouts drop off.
Which is cheaper, Google Analytics, Microsoft Clarity or PostHog?
Google Analytics: It's free to use. Microsoft Clarity: It's free to use. PostHog: There's a free plan, and paid plans start at $0/mo base.
Which is easier to use, Google Analytics, Microsoft Clarity or PostHog?
Microsoft Clarity rates highest for ease of use in our scores. Store owners and marketers who want to know why visitors aren't converting, without paying for it.
How we compare
Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.
Swap in another tool
More tools from SEO & Analytics in the library.
