Side-by-side comparison · SEO & Analytics
Frase vs Microsoft Clarity vs Surfer
Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.
Comparing 3 tools, the maximum.
At a glance
Pick it if: Small marketing teams, freelancers and agencies who write SEO content and want research, briefs and drafts in one place.
Pick it if: Store owners and marketers who want to know why visitors aren't converting, without paying for it.
Pick it if: Content marketers and bloggers who publish regularly and want each page to have a fair shot at ranking.
Overview
| Attribute | Frase | Microsoft Clarity | Surfer |
|---|---|---|---|
| In one line | Researches, briefs and drafts SEO articles, and tracks if AI search cites you. | Free heatmaps and session replays that show where visitors get stuck. | Tells you what to add to a page so it can rank for a chosen keyword. |
| Pricing model | Paid | Free | Paid |
| Starting price | $49/mo | Free | $49/mo |
| Free plan | No | Yes | No |
| Works with Claude Code | Yes | Yes | Yes |
Rating breakdown
Our scores out of 5. The higher bar in each row is highlighted.
| Attribute | Frase | Microsoft Clarity | Surfer |
|---|---|---|---|
| Overall rating | 4.0 | 4.3Winner | 3.9 |
| Ease of useHow quickly someone non-technical gets value from it. | 4.0 | 4.5 | 4.5 |
| FeaturesHow completely it covers its own job, and how well the pieces fit together. | 4.5 | 4.0 | 3.5 |
| Output qualityHow good the results are before you fix them. | 3.5 | 4.0 | 3.5 |
| Value for moneyWhat you get for the price, including the free plan. | 4.0 | 5.0 | 3.5 |
| Speed & reliabilityHow fast it is and how often it falls over. | 4.0 | 4.0 | 4.5 |
Feature comparison
A tick means it does this today. A dash means we haven't checked.
| Attribute | Frase | Microsoft Clarity | Surfer |
|---|---|---|---|
| Access & platform | |||
| Free plan | No | Yes | No |
| Mobile app | – | – | No |
| Desktop app | – | No | No |
| Browser extension | – | No | Yes |
| API access | Yes | Yes | Yes |
| Teams & business | |||
| Team workspace | Yes | Yes | Yes |
| Enterprise plan or SSO | Yes | No | Yes |
| Connects to other apps | Yes | Yes | Yes |
| Open source or self-hosted | No | No | No |
| AI abilities | |||
| Works with your files | – | No | – |
| Understands images | – | No | No |
| Makes images | No | No | – |
| Makes video | No | No | No |
| Writes code | No | No | No |
| Runs agents or automations | Yes | – | No |
| Learns your brand or style | Yes | No | Yes |
| Works in many languages | Yes | Yes | Yes |
| Capabilities score | 7/ 17 | 5/ 17 | 7/ 17 |
Pricing
Plans as listed on each vendor's site when we last checked. Confirm before you buy.
| Attribute | Frase | Microsoft Clarity | Surfer |
|---|---|---|---|
| Plans | Starter $49/mo, or $39/mo billed yearly One person writing a few articles a month. | FreeOur pick Free Every website and online store. | Discovery $49/mo billed yearly A solo blogger publishing a couple of posts a week. |
ProfessionalOur pick $129/mo, or $103/mo billed yearly Small teams publishing weekly. | AI Search Analytics $82/mo billed yearly Brands that only want to track their AI visibility. | ||
Scale $299/mo, or $239/mo billed yearly Agencies running several sites. | StandardOur pick $99/mo billed yearly A small content team publishing weekly. | ||
Enterprise Custom Large teams needing white-label and SSO. | Pro $182/mo billed yearly Agencies managing content for several brands. | ||
Peace of Mind $299/mo billed yearly High-volume publishers who want no limits. | |||
Enterprise Custom Large organisations with security requirements. | |||
| Which plan to pick | Professional is the plan most teams settle on, because Starter's 10 articles a month runs out quickly. Try the 7-day trial on two or three real articles before paying. | There's one plan and it's free. Microsoft says it's free forever with no traffic limits. Install the tag through Shopify, WordPress or Google Tag Manager and it starts recording within minutes. | Discovery is enough if you publish a couple of posts a week. Standard is the sensible pick for a team because it adds collaboration and triples the document count. The prices shown are for yearly billing; Surfer says monthly billing costs up to 17 percent more. |
Key features
| Attribute | Frase | Microsoft Clarity | Surfer |
|---|---|---|---|
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Pros and cons
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Who each one is for
| Attribute | Frase | Microsoft Clarity | Surfer |
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Questions people ask
Which is better, Frase, Microsoft Clarity or Surfer?
Microsoft Clarity scores highest overall in our ratings (Frase 4.0/5, Microsoft Clarity 4.3/5 and Surfer 3.9/5). Frase is best for Building SEO content briefs fast and drafting articles from a brief. Microsoft Clarity is best for finding checkout drop-offs and watching real user sessions. Surfer is best for optimising blog posts and content briefs for writers.
Which is cheaper, Frase, Microsoft Clarity or Surfer?
Frase: There's no free plan. Paid plans start at $49/mo. Microsoft Clarity: It's free to use. Surfer: There's no free plan. Paid plans start at $49/mo.
How we compare
Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.
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