Side-by-side comparison · SEO & Analytics
Frase vs Microsoft Clarity vs Screaming Frog SEO Spider
Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.
Comparing 3 tools, the maximum.
At a glance
Pick it if: Small marketing teams, freelancers and agencies who write SEO content and want research, briefs and drafts in one place.
Pick it if: Store owners and marketers who want to know why visitors aren't converting, without paying for it.
Pick it if: Anyone who needs a thorough technical check of a site, especially before or after a redesign or migration.
Overview
| Attribute | Frase | Microsoft Clarity | Screaming Frog SEO Spider |
|---|---|---|---|
| In one line | Researches, briefs and drafts SEO articles, and tracks if AI search cites you. | Free heatmaps and session replays that show where visitors get stuck. | Crawls your whole site the way Google does and lists what's broken. |
| Pricing model | Paid | Free | Freemium |
| Starting price | $49/mo | Free | £199/user/yr |
| Free plan | No | Yes | Yes |
| Works with Claude Code | Yes | Yes | Yes |
Rating breakdown
Our scores out of 5. The higher bar in each row is highlighted.
| Attribute | Frase | Microsoft Clarity | Screaming Frog SEO Spider |
|---|---|---|---|
| Overall rating | 4.0 | 4.3Winner | 4.0 |
| Ease of useHow quickly someone non-technical gets value from it. | 4.0 | 4.5 | 2.5 |
| FeaturesHow completely it covers its own job, and how well the pieces fit together. | 4.5 | 4.0 | 4.5 |
| Output qualityHow good the results are before you fix them. | 3.5 | 4.0 | 4.5 |
| Value for moneyWhat you get for the price, including the free plan. | 4.0 | 5.0 | 4.5 |
| Speed & reliabilityHow fast it is and how often it falls over. | 4.0 | 4.0 | 4.0 |
Feature comparison
A tick means it does this today. A dash means we haven't checked.
| Attribute | Frase | Microsoft Clarity | Screaming Frog SEO Spider |
|---|---|---|---|
| Access & platform | |||
| Free plan | No | Yes | Yes |
| Mobile app | – | – | No |
| Desktop app | – | No | Yes |
| Browser extension | – | No | No |
| API access | Yes | Yes | No |
| Teams & business | |||
| Team workspace | Yes | Yes | No |
| Enterprise plan or SSO | Yes | No | No |
| Connects to other apps | Yes | Yes | Yes |
| Open source or self-hosted | No | No | No |
| AI abilities | |||
| Works with your files | – | No | Yes |
| Understands images | – | No | No |
| Makes images | No | No | No |
| Makes video | No | No | No |
| Writes code | No | No | No |
| Runs agents or automations | Yes | – | No |
| Learns your brand or style | Yes | No | No |
| Works in many languages | Yes | Yes | Yes |
| Capabilities score | 7/ 17 | 5/ 17 | 5/ 17 |
Pricing
Plans as listed on each vendor's site when we last checked. Confirm before you buy.
| Attribute | Frase | Microsoft Clarity | Screaming Frog SEO Spider |
|---|---|---|---|
| Plans | Starter $49/mo, or $39/mo billed yearly One person writing a few articles a month. | FreeOur pick Free Every website and online store. | Free Free Small sites and one-off checks. |
ProfessionalOur pick $129/mo, or $103/mo billed yearly Small teams publishing weekly. | Paid licenceOur pick £199/user/yr Agencies and anyone with a site over 500 pages. | ||
Scale $299/mo, or $239/mo billed yearly Agencies running several sites. | |||
Enterprise Custom Large teams needing white-label and SSO. | |||
| Which plan to pick | Professional is the plan most teams settle on, because Starter's 10 articles a month runs out quickly. Try the 7-day trial on two or three real articles before paying. | There's one plan and it's free. Microsoft says it's free forever with no traffic limits. Install the tag through Shopify, WordPress or Google Tag Manager and it starts recording within minutes. | The free version is enough for most small businesses because it includes every feature and only caps the crawl at 500 pages. Buy a licence when your site or your clients' sites go past that. The price is listed in pounds with dollar and euro options at checkout. |
Key features
| Attribute | Frase | Microsoft Clarity | Screaming Frog SEO Spider |
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Pros and cons
| Attribute | Frase | Microsoft Clarity | Screaming Frog SEO Spider |
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Who each one is for
| Attribute | Frase | Microsoft Clarity | Screaming Frog SEO Spider |
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Questions people ask
Which is better, Frase, Microsoft Clarity or Screaming Frog SEO Spider?
Microsoft Clarity scores highest overall in our ratings (Frase 4.0/5, Microsoft Clarity 4.3/5 and Screaming Frog SEO Spider 4.0/5). Frase is best for Building SEO content briefs fast and drafting articles from a brief. Microsoft Clarity is best for finding checkout drop-offs and watching real user sessions. Screaming Frog SEO Spider is best for finding broken links and checking redirects after a migration.
Which is cheaper, Frase, Microsoft Clarity or Screaming Frog SEO Spider?
Frase: There's no free plan. Paid plans start at $49/mo. Microsoft Clarity: It's free to use. Screaming Frog SEO Spider: There's a free plan, and paid plans start at £199/user/yr.
Which is easier to use, Frase, Microsoft Clarity or Screaming Frog SEO Spider?
Microsoft Clarity rates highest for ease of use in our scores. Store owners and marketers who want to know why visitors aren't converting, without paying for it.
How we compare
Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.
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