Side-by-side comparison · Sales & Customer Support
Attio vs Gorgias
Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.
Comparing 2 tools. Add one more if you like.
At a glance
Pick it if: Startups, small teams and founders who want a CRM that keeps itself up to date and bends to how they work.
Pick it if: Shopify and ecommerce stores with enough customer messages that they need a proper support inbox and some of the questions answered by AI.
Overview
| Attribute | Attio | Gorgias |
|---|---|---|
| In one line | CRM that fills itself in from your email and calendar, with AI agents that research leads. | Customer support inbox for Shopify stores, with an AI agent that answers and sells. |
| Pricing model | Freemium | Paid |
| Starting price | $35/seat/mo | $10/mo |
| Free plan | Yes | No |
| Works with Claude Code | Yes | Yes |
Rating breakdown
Our scores out of 5. The higher bar in each row is highlighted.
| Attribute | Attio | Gorgias |
|---|---|---|
| Overall rating | 4.1Winner | 3.9 |
| Ease of useHow quickly someone non-technical gets value from it. | 4.0 | 4.0 |
| FeaturesHow completely it covers its own job, and how well the pieces fit together. | 4.5 | 4.5 |
| Output qualityHow good the results are before you fix them. | 4.0 | 3.5 |
| Value for moneyWhat you get for the price, including the free plan. | 4.0 | 3.5 |
| Speed & reliabilityHow fast it is and how often it falls over. | 4.0 | 4.0 |
Feature comparison
A tick means it does this today. A dash means we haven't checked.
| Attribute | Attio | Gorgias |
|---|---|---|
| Access & platform | ||
| Free plan | Yes | No |
| Mobile app | Yes | Yes |
| Desktop app | – | No |
| Browser extension | Yes | No |
| API access | Yes | Yes |
| Teams & business | ||
| Team workspace | Yes | Yes |
| Enterprise plan or SSO | Yes | Yes |
| Connects to other apps | Yes | Yes |
| Open source or self-hosted | No | No |
| AI abilities | ||
| Works with your files | – | Yes |
| Understands images | – | – |
| Makes images | No | No |
| Makes video | No | No |
| Writes code | No | No |
| Runs agents or automations | Yes | Yes |
| Learns your brand or style | – | Yes |
| Works in many languages | – | Yes |
| Capabilities score | 8/ 17 | 9/ 17 |
Pricing
Plans as listed on each vendor's site when we last checked. Confirm before you buy.
| Attribute | Attio | Gorgias |
|---|---|---|
| Plans | Free Free Founders and tiny teams getting started. | Starter $10/mo A small store with a handful of messages. |
Plus $35/seat/mo billed yearly, or $44 monthly Small teams that need private lists and more email. | BasicOur pick $60/mo, or $50/mo billed yearly Growing stores with a small support team. | |
ProOur pick $79/seat/mo billed yearly, or $99 monthly Sales teams that call, sequence and report. | Pro $360/mo, or $300/mo billed yearly Busy stores that want AI and revenue reports. | |
Enterprise Custom, billed yearly Larger companies with security and admin needs. | Advanced $900/mo, or $750/mo billed yearly High-volume brands with a dedicated support team. | |
Enterprise Custom Brands with more than 5,000 tickets a month or strict security needs. | ||
| Which plan to pick | Start free: it's good enough for a founder or a team of three to run their contacts and deals. Plus suits a small team that just needs more room. Go Pro once you want call recording, sequences or proper reporting, and use the 14-day Pro trial to check it's worth it. | Start the 7-day trial, which needs no card. Basic suits most growing Shopify stores. Turn on the AI Agent once you know your common questions, and budget about $1 for each conversation it handles on top of the ticket price. |
Key features
Pros and cons
| Attribute | Attio | Gorgias |
|---|---|---|
| Pros |
|
|
| Cons |
|
|
Who each one is for
| Attribute | Attio | Gorgias |
|---|---|---|
| Best for |
|
|
| You'll find it used by |
|
|
Questions people ask
Which is better, Attio or Gorgias?
Attio scores highest overall in our ratings (Attio 4.1/5 and Gorgias 3.9/5). Attio is best for A CRM that fills itself in from email and calendar and startups tracking customers, investors and partners in one place. Gorgias is best for answering order, shipping and returns questions for a Shopify store and one inbox for email, chat, SMS and social comments.
Which is cheaper, Attio or Gorgias?
Attio: There's a free plan, and paid plans start at $35/seat/mo. Gorgias: There's no free plan. Paid plans start at $10/mo.
How we compare
Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.
Swap in another tool
More tools from Sales & Customer Support in the library.
