Side-by-side comparison · SEO & Analytics
Amplitude vs Moz vs SE Ranking
Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.
Comparing 3 tools, the maximum.
At a glance
Pick it if: Product and growth teams at apps and SaaS companies who want deep analytics and AI that spots changes for them.
Pick it if: Small businesses, freelancers and in-house marketers who want a friendlier, cheaper SEO toolkit than Ahrefs or Semrush.
Pick it if: Small businesses, freelancers and agencies who want a full SEO toolkit with AI search tracking for less than the big names.
Overview
| Attribute | Amplitude | Moz | SE Ranking |
|---|---|---|---|
| In one line | Product analytics with AI agents that watch your numbers and flag changes for you. | A long-running SEO toolkit for keywords, links and rankings, known for Domain Authority. | A cheaper all-in-one SEO tool that also tracks your brand in AI search answers. |
| Pricing model | Freemium | Paid | Paid |
| Starting price | First 2M events free | $49/mo | $129/mo |
| Free plan | Yes | No | No |
| Works with Claude Code | Yes | Yes | Yes |
Rating breakdown
Our scores out of 5. The higher bar in each row is highlighted.
| Attribute | Amplitude | Moz | SE Ranking |
|---|---|---|---|
| Overall rating | 4.0 | 3.9 | 4.1Winner |
| Ease of useHow quickly someone non-technical gets value from it. | 3.0 | 4.0 | 4.0 |
| FeaturesHow completely it covers its own job, and how well the pieces fit together. | 4.5 | 4.0 | 4.5 |
| Output qualityHow good the results are before you fix them. | 4.5 | 4.0 | 3.5 |
| Value for moneyWhat you get for the price, including the free plan. | 4.0 | 3.5 | 4.5 |
| Speed & reliabilityHow fast it is and how often it falls over. | 4.0 | 4.0 | 4.0 |
Feature comparison
A tick means it does this today. A dash means we haven't checked.
| Attribute | Amplitude | Moz | SE Ranking |
|---|---|---|---|
| Access & platform | |||
| Free plan | Yes | No | No |
| Mobile app | No | No | No |
| Desktop app | No | No | No |
| Browser extension | No | Yes | Yes |
| API access | Yes | Yes | Yes |
| Teams & business | |||
| Team workspace | Yes | Yes | Yes |
| Enterprise plan or SSO | Yes | – | Yes |
| Connects to other apps | Yes | Yes | Yes |
| Open source or self-hosted | No | No | No |
| AI abilities | |||
| Works with your files | No | No | No |
| Understands images | – | – | – |
| Makes images | No | No | No |
| Makes video | No | No | No |
| Writes code | No | No | No |
| Runs agents or automations | Yes | No | No |
| Learns your brand or style | – | – | – |
| Works in many languages | Yes | Yes | Yes |
| Capabilities score | 7/ 17 | 5/ 17 | 6/ 17 |
Pricing
Plans as listed on each vendor's site when we last checked. Confirm before you buy.
| Attribute | Amplitude | Moz | SE Ranking |
|---|---|---|---|
| Plans | FreeOur pick Free Startups and small apps. | Starter $49/mo A single small site. | CoreOur pick $129/mo, or $103.20/mo billed yearly Small businesses and freelancers. |
Plus First 2M events free, then usage-based Growing teams that need more charts and history. | StandardOur pick $99/mo Small businesses doing regular SEO. | Growth $279/mo, or $223.20/mo billed yearly Agencies and teams with many sites. | |
Growth Custom Product teams at scale. | Medium $179/mo In-house teams and freelancers with several sites. | Enterprise Custom Large teams. | |
Enterprise Custom Large organisations. | Large $299/mo Agencies. | ||
| Which plan to pick | Start on Free, which includes the AI agents and MCP. Move to Plus when you need custom events, cohorts or alerts. Growth and Enterprise are for larger product teams and need a sales call. | Try the free MozBar and Domain Authority checks first. If you want rank tracking and site audits for one business, Standard is the sensible plan, and paying yearly saves about 20%. Plan limits change often, so compare them on Moz's pricing page before you buy. | Start the 14-day free trial. Core covers most small businesses and freelancers, and paying yearly saves 20%. Agencies should look at Growth plus the $69 a month Agency Pack for white-label reports and client seats. |
Key features
| Attribute | Amplitude | Moz | SE Ranking |
|---|---|---|---|
| Standout features |
|
|
|
Pros and cons
| Attribute | Amplitude | Moz | SE Ranking |
|---|---|---|---|
| Pros |
|
|
|
| Cons |
|
|
|
Who each one is for
| Attribute | Amplitude | Moz | SE Ranking |
|---|---|---|---|
| Best for |
|
|
|
| You'll find it used by |
|
|
|
Questions people ask
Which is better, Amplitude, Moz or SE Ranking?
SE Ranking scores highest overall in our ratings (Amplitude 4.0/5, Moz 3.9/5 and SE Ranking 4.1/5). Amplitude is best for deep product analytics for apps and AI agents that flag metric changes. Moz is best for Checking Domain Authority and backlinks and keyword research for beginners. SE Ranking is best for daily rank tracking on a budget and agencies needing white-label client reports.
Which is cheaper, Amplitude, Moz or SE Ranking?
Amplitude: There's a free plan, and paid plans start at First 2M events free. Moz: There's no free plan. Paid plans start at $49/mo. SE Ranking: There's no free plan. Paid plans start at $129/mo.
How we compare
Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.
Swap in another tool
More tools from SEO & Analytics in the library.
