Side-by-side comparison · SEO & Analytics
Amplitude vs Mixpanel vs Moz
Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.
Comparing 3 tools, the maximum.
At a glance
Pick it if: Product and growth teams at apps and SaaS companies who want deep analytics and AI that spots changes for them.
Pick it if: Founders and product teams with an app or SaaS who want to understand which users stick around and why.
Pick it if: Small businesses, freelancers and in-house marketers who want a friendlier, cheaper SEO toolkit than Ahrefs or Semrush.
Overview
| Attribute | Amplitude | Mixpanel | Moz |
|---|---|---|---|
| In one line | Product analytics with AI agents that watch your numbers and flag changes for you. | Product analytics where you ask questions about your users in your own words. | A long-running SEO toolkit for keywords, links and rankings, known for Domain Authority. |
| Pricing model | Freemium | Freemium | Paid |
| Starting price | First 2M events free | First 1M events free | $49/mo |
| Free plan | Yes | Yes | No |
| Works with Claude Code | Yes | Yes | Yes |
Rating breakdown
Our scores out of 5. The higher bar in each row is highlighted.
| Attribute | Amplitude | Mixpanel | Moz |
|---|---|---|---|
| Overall rating | 4.0 | 4.1Winner | 3.9 |
| Ease of useHow quickly someone non-technical gets value from it. | 3.0 | 3.5 | 4.0 |
| FeaturesHow completely it covers its own job, and how well the pieces fit together. | 4.5 | 4.5 | 4.0 |
| Output qualityHow good the results are before you fix them. | 4.5 | 4.5 | 4.0 |
| Value for moneyWhat you get for the price, including the free plan. | 4.0 | 4.0 | 3.5 |
| Speed & reliabilityHow fast it is and how often it falls over. | 4.0 | 4.0 | 4.0 |
Feature comparison
A tick means it does this today. A dash means we haven't checked.
| Attribute | Amplitude | Mixpanel | Moz |
|---|---|---|---|
| Access & platform | |||
| Free plan | Yes | Yes | No |
| Mobile app | No | No | No |
| Desktop app | No | No | No |
| Browser extension | No | No | Yes |
| API access | Yes | Yes | Yes |
| Teams & business | |||
| Team workspace | Yes | Yes | Yes |
| Enterprise plan or SSO | Yes | Yes | – |
| Connects to other apps | Yes | Yes | Yes |
| Open source or self-hosted | No | No | No |
| AI abilities | |||
| Works with your files | No | No | No |
| Understands images | – | – | – |
| Makes images | No | No | No |
| Makes video | No | No | No |
| Writes code | No | No | No |
| Runs agents or automations | Yes | Yes | No |
| Learns your brand or style | – | – | – |
| Works in many languages | Yes | Yes | Yes |
| Capabilities score | 7/ 17 | 7/ 17 | 5/ 17 |
Pricing
Plans as listed on each vendor's site when we last checked. Confirm before you buy.
| Attribute | Amplitude | Mixpanel | Moz |
|---|---|---|---|
| Plans | FreeOur pick Free Startups and small apps. | FreeOur pick Free Early-stage apps. | Starter $49/mo A single small site. |
Plus First 2M events free, then usage-based Growing teams that need more charts and history. | Growth First 1M events free, then from $140/mo ($100 billed yearly) Growing apps that need cohorts and alerts. | StandardOur pick $99/mo Small businesses doing regular SEO. | |
Growth Custom Product teams at scale. | Enterprise Custom Large companies. | Medium $179/mo In-house teams and freelancers with several sites. | |
Enterprise Custom Large organisations. | Large $299/mo Agencies. | ||
| Which plan to pick | Start on Free, which includes the AI agents and MCP. Move to Plus when you need custom events, cohorts or alerts. Growth and Enterprise are for larger product teams and need a sales call. | Start on Free. It covers most small apps, and you get unlimited seats. Growth makes sense when you need saved cohorts, alerts or more than a million events. Young startups should check the Startup Program, which gives a year free. | Try the free MozBar and Domain Authority checks first. If you want rank tracking and site audits for one business, Standard is the sensible plan, and paying yearly saves about 20%. Plan limits change often, so compare them on Moz's pricing page before you buy. |
Key features
| Attribute | Amplitude | Mixpanel | Moz |
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Pros and cons
| Attribute | Amplitude | Mixpanel | Moz |
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Who each one is for
| Attribute | Amplitude | Mixpanel | Moz |
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Questions people ask
Which is better, Amplitude, Mixpanel or Moz?
Mixpanel scores highest overall in our ratings (Amplitude 4.0/5, Mixpanel 4.1/5 and Moz 3.9/5). Amplitude is best for deep product analytics for apps and AI agents that flag metric changes. Mixpanel is best for funnels and retention for apps and asking questions about user behaviour in your own words. Moz is best for Checking Domain Authority and backlinks and keyword research for beginners.
Which is cheaper, Amplitude, Mixpanel or Moz?
Amplitude: There's a free plan, and paid plans start at First 2M events free. Mixpanel: There's a free plan, and paid plans start at First 1M events free. Moz: There's no free plan. Paid plans start at $49/mo.
Which is easier to use, Amplitude, Mixpanel or Moz?
Moz rates highest for ease of use in our scores. Small businesses, freelancers and in-house marketers who want a friendlier, cheaper SEO toolkit than Ahrefs or Semrush.
How we compare
Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.
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