Side-by-side comparison · SEO & Analytics
Amplitude vs Microsoft Clarity vs Moz
Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.
Comparing 3 tools, the maximum.
At a glance
Pick it if: Product and growth teams at apps and SaaS companies who want deep analytics and AI that spots changes for them.
Pick it if: Store owners and marketers who want to know why visitors aren't converting, without paying for it.
Pick it if: Small businesses, freelancers and in-house marketers who want a friendlier, cheaper SEO toolkit than Ahrefs or Semrush.
Overview
| Attribute | Amplitude | Microsoft Clarity | Moz |
|---|---|---|---|
| In one line | Product analytics with AI agents that watch your numbers and flag changes for you. | Free heatmaps and session replays that show where visitors get stuck. | A long-running SEO toolkit for keywords, links and rankings, known for Domain Authority. |
| Pricing model | Freemium | Free | Paid |
| Starting price | First 2M events free | Free | $49/mo |
| Free plan | Yes | Yes | No |
| Works with Claude Code | Yes | Yes | Yes |
Rating breakdown
Our scores out of 5. The higher bar in each row is highlighted.
| Attribute | Amplitude | Microsoft Clarity | Moz |
|---|---|---|---|
| Overall rating | 4.0 | 4.3Winner | 3.9 |
| Ease of useHow quickly someone non-technical gets value from it. | 3.0 | 4.5 | 4.0 |
| FeaturesHow completely it covers its own job, and how well the pieces fit together. | 4.5 | 4.0 | 4.0 |
| Output qualityHow good the results are before you fix them. | 4.5 | 4.0 | 4.0 |
| Value for moneyWhat you get for the price, including the free plan. | 4.0 | 5.0 | 3.5 |
| Speed & reliabilityHow fast it is and how often it falls over. | 4.0 | 4.0 | 4.0 |
Feature comparison
A tick means it does this today. A dash means we haven't checked.
| Attribute | Amplitude | Microsoft Clarity | Moz |
|---|---|---|---|
| Access & platform | |||
| Free plan | Yes | Yes | No |
| Mobile app | No | – | No |
| Desktop app | No | No | No |
| Browser extension | No | No | Yes |
| API access | Yes | Yes | Yes |
| Teams & business | |||
| Team workspace | Yes | Yes | Yes |
| Enterprise plan or SSO | Yes | No | – |
| Connects to other apps | Yes | Yes | Yes |
| Open source or self-hosted | No | No | No |
| AI abilities | |||
| Works with your files | No | No | No |
| Understands images | – | No | – |
| Makes images | No | No | No |
| Makes video | No | No | No |
| Writes code | No | No | No |
| Runs agents or automations | Yes | – | No |
| Learns your brand or style | – | No | – |
| Works in many languages | Yes | Yes | Yes |
| Capabilities score | 7/ 17 | 5/ 17 | 5/ 17 |
Pricing
Plans as listed on each vendor's site when we last checked. Confirm before you buy.
| Attribute | Amplitude | Microsoft Clarity | Moz |
|---|---|---|---|
| Plans | FreeOur pick Free Startups and small apps. | FreeOur pick Free Every website and online store. | Starter $49/mo A single small site. |
Plus First 2M events free, then usage-based Growing teams that need more charts and history. | StandardOur pick $99/mo Small businesses doing regular SEO. | ||
Growth Custom Product teams at scale. | Medium $179/mo In-house teams and freelancers with several sites. | ||
Enterprise Custom Large organisations. | Large $299/mo Agencies. | ||
| Which plan to pick | Start on Free, which includes the AI agents and MCP. Move to Plus when you need custom events, cohorts or alerts. Growth and Enterprise are for larger product teams and need a sales call. | There's one plan and it's free. Microsoft says it's free forever with no traffic limits. Install the tracking code through Shopify, WordPress or Google Tag Manager and it starts recording within minutes. | Try the free MozBar and Domain Authority checks first. If you want rank tracking and site audits for one business, Standard is the sensible plan, and paying yearly saves about 20%. Plan limits change often, so compare them on Moz's pricing page before you buy. |
Key features
| Attribute | Amplitude | Microsoft Clarity | Moz |
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Pros and cons
| Attribute | Amplitude | Microsoft Clarity | Moz |
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Who each one is for
| Attribute | Amplitude | Microsoft Clarity | Moz |
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Questions people ask
Which is better, Amplitude, Microsoft Clarity or Moz?
Microsoft Clarity scores highest overall in our ratings (Amplitude 4.0/5, Microsoft Clarity 4.3/5 and Moz 3.9/5). Amplitude is best for deep product analytics for apps and AI agents that flag metric changes. Microsoft Clarity is best for finding checkout drop-offs and watching real user sessions. Moz is best for Checking Domain Authority and backlinks and keyword research for beginners.
Which is cheaper, Amplitude, Microsoft Clarity or Moz?
Amplitude: There's a free plan, and paid plans start at First 2M events free. Microsoft Clarity: It's free to use. Moz: There's no free plan. Paid plans start at $49/mo.
Which is easier to use, Amplitude, Microsoft Clarity or Moz?
Microsoft Clarity rates highest for ease of use in our scores. Store owners and marketers who want to know why visitors aren't converting, without paying for it.
How we compare
Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.
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