Phone and web app that edits talking-head videos and adds animated captions for you.
Video & Audio
Submagic
Adds animated captions, B-roll, zooms and cuts to your short videos automatically.
4.2our rating
PaidFrom $19/moWorks with Claude Code
Quick take
- The quickest way to get bold, animated captions plus cuts, zooms and B-roll on a talking-head short.
- Plans count videos, not minutes: Starter gives 15 a month, Pro 40 and Business 100.
- Yearly billing cuts the price by about 40%, so Pro is $23 a month instead of $39.
- Video length caps matter. Starter takes 2-minute videos, Pro 5 minutes, and you need Business for anything up to 30 minutes.
What is Submagic?
Submagic edits short-form videos for you. Upload a talking-head clip or paste a YouTube link, and it adds animated captions in the bold styles you see on Reels and TikTok, removes silences, adds zooms, sound effects and B-roll, and gives you a finished short in a few minutes. Captions work in 100+ languages.
Magic Clips turns a long video, like a podcast or webinar, into several shorts. It can also make videos with AI avatars, fix eye contact, translate videos, and schedule and post to your social accounts from the editor. A video editing API is available if you want to automate it.
You pay for a set number of videos a month, and each plan caps how long each video can be. The Starter plan only takes videos up to 2 minutes.
Who's using it, and who it's for
- Coaches
- Content creators
- Small businesses
- Agencies
Coaches, creators and small businesses who film talking-head shorts and want them captioned and edited without doing it by hand.
Key features
Animated captions
Dozens of caption styles in 100+ languages, with highlighted keywords and emojis.
AI auto edit
Cuts silences and filler, adds zooms, transitions, sound effects and music in one click.
B-roll
Drops in matching stock footage over your talking head, with Storyblocks clips on Pro and up.
Magic Clips
Finds the best moments in a long video and turns them into separate shorts.
Scheduling
Pick a date and platforms, and Submagic posts the video for you.
API
Automate caption and edit jobs from your own tools or with an AI assistant.
How we rate it
4.2 / 5
Our rating
From using the tool ourselves. The average of the five scores.
- Ease of use
- 5.0
- Features
- 4.0
- Output quality
- 4.0
- Value for money
- 3.5
- Speed & reliability
- 4.5
How quickly someone non-technical gets value from it.
How completely it covers its own job, and how well the pieces fit together.
How good the results are before you fix them.
What you get for the price, including the free plan.
How fast it is and how often it falls over.
Submagic pricing
Starter
$19/mo, or $12/mo billed yearly
Creators posting a few shorts a week.
- 15 videos a month
- Videos up to 2 minutes
- 1080p export
- Free B-roll and music
- Our pick
Pro
$39/mo, or $23/mo billed yearly
Anyone posting daily.
- 40 videos a month
- Videos up to 5 minutes
- Storyblocks B-roll and music
Business
$69/mo, or $41/mo billed yearly
Teams and agencies editing at volume.
- 100 videos a month
- Videos up to 30 minutes
- 4K at 60fps
- 100 API minutes a month
- 3 social profiles per platform
Custom
Custom
Media companies and large teams.
- Custom video limits
- More team members
- Single sign-on (SSO)
Which plan should you pick?
Try it free first. Pro on yearly billing suits most people posting every day, and the 5-minute cap covers almost every short. Take Business only if you clip long podcasts or need 4K.
Prices in USD unless noted, checked 3 November 2026. Vendors change plans often, so confirm on their site before you buy.
Best use cases
Ways Submagic can slot into your week.
- 1
Daily talking-head Reels
Film on your phone, upload, and get a captioned, cut and zoomed Reel back in minutes.
- 2
Podcast to shorts
Run a full episode through Magic Clips and pick the best five shorts for the week.
- 3
Batch and schedule
Edit a week of shorts in one sitting and schedule them to TikTok, Reels and Shorts.
- 4
Shorts in other languages
Caption or translate the same video for an overseas audience.
How it fits your tech stack
Plan hooks and scripts in Claude, film on your phone, then let Submagic do the edit. Opus Clip and Vizard are stronger at finding clips in very long videos. Captions does a similar job on your phone.
Connects to
- TikTok
- YouTube
- Storyblocks
Pros and cons
Pros
- Captions that look like the ones top creators use, in one click
- Removes silences and adds B-roll without manual editing
- Simple, very quick editor
- Scheduling and an API built in
Cons
- Video and length caps per plan, so long content needs Business
- Monthly billing is much pricier than yearly
- No free plan, only a trial
- Auto B-roll can be generic, so check it before posting
Submagic alternatives
The closest alternatives to Submagic in the library, best rated first.
ElevenLabs
4.6
Best for video voiceovers
Compare with SubmagicBest for product demo videos for a website or launch
Compare with Submagic
TurboScribe
4.4
Best for interview and research transcripts
Compare with SubmagicBest for rescuing poorly recorded interviews
Compare with Submagic
Why it made the list
It's one of the most popular caption tools with Reels and TikTok creators, and it does the whole short-form edit, not just the captions.
Submagic FAQ
How much does Submagic cost?
There's no free plan. Paid plans start at $19/mo. Prices checked 3 November 2026 against Submagic's pricing page.
Is Submagic free?
No. There's no free plan. Paid plans start at $19/mo.
What is Submagic best for?
Submagic is best for animated captions on talking-head Reels, removing silences and adding B-roll automatically and turning a podcast into a batch of shorts. Coaches, creators and small businesses who film talking-head shorts and want them captioned and edited without doing it by hand.
What are the best Submagic alternatives?
The closest alternatives are ElevenLabs, Screen Studio, TurboScribe and Adobe Podcast. ElevenLabs is best for video voiceovers.
More tools in Video & Audio
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Free editor for TikToks and Reels, with auto captions and templates.