A free CRM with AI agents that handle leads, support and content for you.
Sales & Customer Support
Salesforce Agentforce
Salesforce's AI agents that answer customers and help sales reps inside Salesforce CRM.
3.3our rating
PaidFrom $500 per 100Works with Claude Code
Quick take
- Only makes sense if you already run Salesforce. Its strength is acting on your real CRM records, cases and permissions.
- Pricing is a maze: $2 per conversation, prepaid Flex Credits ($500 per 100,000), or $125 per user a month add-ons, with the top Agentforce 1 editions from $550 per user a month.
- Plan for setup time and probably a Salesforce partner. Reviewers say getting agents reliable takes testing, clean data and good knowledge articles.
- Usage costs can climb fast once more teams and workflows use it, so set budgets and watch consumption from day one.
- Not on Salesforce? Look at Intercom, Zendesk or HubSpot's AI first. They are faster and cheaper to start.
What is Salesforce Agentforce?
Agentforce is Salesforce's platform for AI agents that work on top of your Salesforce data. You set up agents with plain-language instructions, give them topics and actions (look up an order, update a case, book a meeting), and they work in your website chat, email, Slack or inside the Salesforce screens your staff already use. There are ready-made agents for service, sales development, sales coaching and field service, plus a builder for your own.
Pick it if your business already runs on Salesforce Sales Cloud or Service Cloud: the agents can read and act on your real records, permissions and workflows, which a bolt-on chatbot cannot. If you are not on Salesforce, a support tool like Intercom or Zendesk, or HubSpot's built-in AI, is far quicker to stand up.
The catch is cost and setup. Pricing mixes per-user add-ons, per-conversation fees and prepaid credits, and you cannot mix some of these in one org, so forecasting the bill is hard. Most businesses need a Salesforce admin or partner to get agents behaving reliably, and the agents are only as good as the data and knowledge articles you feed them.
Who's using it, and who it's for
- Customer service teams
- Sales teams
- Salesforce admins
- Enterprises
Mid-size and larger businesses already on Salesforce that want AI agents handling customer questions and routine sales work.
Key features
Ready-made agents
Starter agents for customer service, sales development, sales coaching and field service that you adapt to your business.
Agent builder
Describe what an agent should do in plain language, then give it topics, rules and actions it is allowed to take.
Works on your CRM data
Agents read and update Salesforce records, cases and orders using the same permissions as your staff.
Many channels
Run agents in website chat, messaging, email, Slack and inside Salesforce itself.
Hand-off to people
Agents pass a conversation to a human with the context when they get stuck or the customer asks.
Testing and monitoring
Test agents against sample conversations before going live and track how they perform after.
How we rate it
3.3 / 5
Our rating
From using the tool ourselves. The average of the five scores.
- Ease of use
- 2.5
- Features
- 4.5
- Output quality
- 3.5
- Value for money
- 2.5
- Speed & reliability
- 3.5
How quickly someone non-technical gets value from it.
How completely it covers its own job, and how well the pieces fit together.
How good the results are before you fix them.
What you get for the price, including the free plan.
How fast it is and how often it falls over.
Salesforce Agentforce pricing
Which plan should you pick?
Start with the free Foundations tier to prove one agent works, then move to Flex Credits so you pay only for what agents actually do. Per-user add-ons and Agentforce 1 editions are for large teams that have already proven the value.
Prices in USD unless noted, checked 22 October 2026. Vendors change plans often, so confirm on their site before you buy.
Best use cases
Ways Salesforce Agentforce can slot into your week.
- 1
Answer order and account questions
A service agent on your website checks order status, updates details and answers policy questions from your knowledge base, handing tricky cases to staff.
- 2
Follow up every inbound lead
A sales development agent replies to new leads, asks qualifying questions and books meetings into reps' calendars.
- 3
Prep reps for calls
Reps ask the agent inside Salesforce for an account summary, open opportunities and suggested next steps before a meeting.
- 4
Triage support cases
Agents classify incoming cases, fill in fields and route them to the right queue so staff start with the context.
How it fits your tech stack
It sits inside Salesforce and Slack, so it fits businesses whose sales and service already live there. It leans on Salesforce Data Cloud for outside data, which can add cost.
Connects to
- Salesforce Sales Cloud
- Salesforce Service Cloud
- Slack
- Tableau
- MuleSoft
Pros and cons
Pros
- Works directly on your Salesforce records and permissions
- Ready-made agents for common service and sales jobs
- Runs across chat, email, Slack and Salesforce screens
- Enterprise security and admin controls built in
Cons
- Confusing pricing that is hard to forecast and can climb quickly with usage
- Setup usually needs a Salesforce admin or paid partner
- Agents are only as good as your data and knowledge articles
- Little reason to use it if you are not already on Salesforce
Salesforce Agentforce alternatives
The closest alternatives to Salesforce Agentforce in the library, best rated first.
Intercom
4.2
Best for answering common customer questions automatically
Compare with Salesforce Agentforce
Hyperbound
4.1
Best for practising cold calls before going live
Compare with Salesforce Agentforce
Retell AI
4.1
Best for AI receptionist for a small business
Compare with Salesforce Agentforce
Yoodli
4.1
Best for rehearsing a pitch or presentation
Compare with Salesforce Agentforce
Why it made the list
It is the AI agent option most Salesforce customers will be offered, and it works directly on their CRM data.
Salesforce Agentforce FAQ
How much does Salesforce Agentforce cost?
There's a free plan, and paid plans start at $500 per 100. Prices checked 22 October 2026 against Salesforce Agentforce's pricing page.
Is Salesforce Agentforce free?
Yes, Salesforce Agentforce has a free option. Start with the free Foundations tier to prove one agent works, then move to Flex Credits so you pay only for what agents actually do. Per-user add-ons and Agentforce 1 editions are for large teams that have already proven the value.
What is Salesforce Agentforce best for?
Salesforce Agentforce is best for salesforce customers adding AI to support, answering common customer questions 24/7 and following up and qualifying inbound leads. Mid-size and larger businesses already on Salesforce that want AI agents handling customer questions and routine sales work.
What are the best Salesforce Agentforce alternatives?
The closest alternatives are Intercom, Hyperbound, Retell AI and Yoodli. Intercom is best for answering common customer questions automatically.
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