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Side-by-side comparison · Sales & Customer Support

Retell AI vs Salesforce Agentforce

Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.

Best overall

Retell AI

4.1

From About $0.07–$0.31/min

Salesforce Agentforce

3.3

From $500 per 100

Comparing 2 tools. Add one more if you like.

At a glance

Best overallBest valueEasiest to use

Pick it if: Service businesses and agencies that want an AI receptionist or phone agent without hiring developers.

Pick it if: Mid-size and larger businesses already on Salesforce that want AI agents handling customer questions and routine sales work.

Overview

AttributeRetell AISalesforce Agentforce
In one lineAI phone agents that answer calls, book appointments and make outbound calls.Salesforce's AI agents that answer customers and help sales reps inside Salesforce CRM.
Pricing modelPaidPaid
Starting priceAbout $0.07–$0.31/min$500 per 100
Free plan No Yes
Works with Claude Code Yes Yes

Rating breakdown

Our scores out of 5. The higher bar in each row is highlighted.

AttributeRetell AISalesforce Agentforce
Overall rating4.1Winner3.3
Ease of useHow quickly someone non-technical gets value from it.
3.5
2.5
FeaturesHow completely it covers its own job, and how well the pieces fit together.
4.5
4.5
Output qualityHow good the results are before you fix them.
4.5
3.5
Value for moneyWhat you get for the price, including the free plan.
4.0
2.5
Speed & reliabilityHow fast it is and how often it falls over.
4.0
3.5

Feature comparison

A tick means it does this today. A dash means we haven't checked.

AttributeRetell AISalesforce Agentforce
Access & platform
Free plan No Yes
Mobile app– Yes
Desktop app––
Browser extension––
API access Yes Yes
Teams & business
Team workspace Yes Yes
Enterprise plan or SSO Yes Yes
Connects to other apps Yes Yes
Open source or self-hosted No No
AI abilities
Works with your files Yes Yes
Understands images––
Makes images No No
Makes video No No
Writes code––
Runs agents or automations Yes Yes
Learns your brand or style– Yes
Works in many languages Yes Yes
Capabilities score7/ 1710/ 17

Pricing

Plans as listed on each vendor's site when we last checked. Confirm before you buy.

AttributeRetell AISalesforce Agentforce
Plans

Pay as you goOur pick

About $0.07–$0.31/min

Most small businesses and agencies.

Salesforce Foundations

Free

Existing Salesforce customers who want to try agents.

Enterprise

Custom

High call volumes and compliance needs.

Flex CreditsOur pick

$500 per 100,000 credits

Businesses paying per action an agent takes.

Conversations

$2 per conversation

Customer-facing agents where you want a simple per-chat price.

Agentforce add-ons

From $125/user/mo

Teams wanting AI help for every rep or agent seat.

Agentforce 1 editions

From $550/user/mo

Large Salesforce customers buying the full bundle.

Which plan to pickStart on pay as you go with the free credits, build one agent for your most common call and test it on your own phone. Talk to sales only once you run thousands of minutes a month.Start with the free Foundations tier to prove one agent works, then move to Flex Credits so you pay only for what agents actually do. Per-user add-ons and Agentforce 1 editions are for large teams that have already proven the value.

Key features

AttributeRetell AISalesforce Agentforce
Standout features
  • Phone agents
  • Flow builder
  • Appointment booking
  • Knowledge base
  • Batch calling
  • Call analysis
  • Ready-made agents
  • Agent builder
  • Works on your CRM data
  • Many channels
  • Hand-off to people
  • Testing and monitoring

Pros and cons

AttributeRetell AISalesforce Agentforce
Pros
  • Natural voices and quick responses
  • Visual builder makes it usable for non-developers
  • Pay per minute with no platform fee
  • Strong reviews from small businesses and agencies
  • Works directly on your Salesforce records and permissions
  • Ready-made agents for common service and sales jobs
  • Runs across chat, email, Slack and Salesforce screens
  • Enterprise security and admin controls built in
Cons
  • Per-minute cost varies a lot with your model and voice choices
  • Takes testing to handle real callers reliably
  • Some users want more voice and customisation options
  • Confusing pricing that is hard to forecast and can climb quickly with usage
  • Setup usually needs a Salesforce admin or paid partner
  • Agents are only as good as your data and knowledge articles
  • Little reason to use it if you are not already on Salesforce

Who each one is for

AttributeRetell AISalesforce Agentforce
Best for
  • AI receptionist for a small business
  • Booking appointments by phone
  • Answering after-hours and overflow calls
  • Outbound reminder and follow-up calls
  • Salesforce customers adding AI to support
  • Answering common customer questions 24/7
  • Following up and qualifying inbound leads
  • Giving reps AI help inside Salesforce
You'll find it used by
  • Small business owners
  • Clinics
  • Voice AI agencies
  • Customer service teams
  • Developers
  • Customer service teams
  • Sales teams
  • Salesforce admins
  • Enterprises

Questions people ask

Which is better, Retell AI or Salesforce Agentforce?

Retell AI scores highest overall in our ratings (Retell AI 4.1/5 and Salesforce Agentforce 3.3/5). Retell AI is best for AI receptionist for a small business and booking appointments by phone. Salesforce Agentforce is best for salesforce customers adding AI to support and answering common customer questions 24/7.

Which is cheaper, Retell AI or Salesforce Agentforce?

Retell AI: There's no free plan. Paid plans start at About $0.07–$0.31/min. Salesforce Agentforce: There's a free plan, and paid plans start at $500 per 100.

Which is easier to use, Retell AI or Salesforce Agentforce?

Retell AI rates highest for ease of use in our scores. Service businesses and agencies that want an AI receptionist or phone agent without hiring developers.

How we compare

Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.

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