Luma AI

Luma started as Dream Machine, a simple text-to-video app. In 2026 it became a creative workspace where Luma Agents take a brief and plan, generate and refine images, video and sound for you. It runs Luma's own Ray3.2 video model and Uni-1 image model, plus Veo, Kling, Seedance and ElevenLabs, all paid for from one pool of credits. Luma retired the Dream Machine name in July 2026, though the iPhone app still uses it.

Ray3.2 is built for production teams: up to 16 keyframes, 20-second clips at 1080p, reframing to any aspect ratio, editing existing footage, and HDR output that colourists can grade. Pick Luma over Runway if you want an agent to run a whole campaign brief across several models. Pick Runway if you mostly edit footage, or Kling if you just want good clips cheaply.

The catch is cost. There's no free plan anymore, entry is $30 a month, and the agent spends credits while it thinks, with no warning of what a job will cost.

• Agencies
• Creative teams
• Filmmakers
• Brand marketers

Agencies and in-house creative teams who want one workspace to brief, generate and adapt ad creative.

• Luma Agents

  Give it a brief and it plans, generates and refines images, video and audio, keeping the whole project in context.

• Ray3.2 video

  Luma's own model makes clips up to 20 seconds at 1080p, with up to 16 keyframes for control.

• Other top models

  Veo 3.1, Kling 3.0, Seedance and Nano Banana run from the same credits, so you don't need several subscriptions.

• Modify and Reframe

  Change existing footage with a prompt, or reframe a clip to any aspect ratio while keeping faces and motion intact.

• Skills and Variants

  Save a workflow and rerun it, or spin one ad into versions for different formats and markets.

• HDR and EXR export

  16-bit colour for post-production teams who grade footage properly.

• Our pick

  Plus

  $30/mo, or $25/mo billed yearly

  Solo creators and small teams trying it seriously.

  • 10,000 credits a month
  • Luma and third-party image and video models
  • Commercial use
  • Guest collaborators can edit

• Pro

  $90/mo, or $75/mo billed yearly

  Regular campaign work.

  • 40,000 credits a month
  • 4x the agent usage of Plus

• Ultra

  $300/mo, or $250/mo billed yearly

  Agencies running agents daily.

  • 150,000 credits a month
  • 15x the agent usage of Plus

• Team and Enterprise

  See website

  Companies that need shared credits and security controls.

  • Shared team credits
  • SSO and usage analytics
  • Custom fine-tuning on Enterprise

Prices in USD unless noted, checked 21 October 2026. Vendors change plans often, so confirm on their site before you buy.

Ways Luma AI can slot into your week.

1. 1

   Campaign from a brief

   Hand the agent a product and a brief and get a set of images and clips to choose from.

2. 2

   One ad, every format

   Reframe a hero video into vertical, square and wide versions without reshooting.

3. 3

   Localised variants

   Use Variants to adapt one approved ad into versions for different markets.

4. 4

   Compare models on one shot

   Run the same idea through Ray3.2, Kling and Veo and keep the best.

Luma sits where an agency's concept and production work meets. Generate and adapt here, then finish in Premiere, DaVinci Resolve or CapCut. Developers can use the Ray3.2 and Uni-1.1 APIs, which are billed separately from the app.

The closest alternatives to Luma AI in the library, best rated first.

• ElevenLabs4.6/5· best for video voiceoversLuma AI vs ElevenLabs
• TurboScribe4.4/5· best for interview and research transcriptsLuma AI vs TurboScribe
• OpusClip4.3/5· best for turning podcasts into shortsLuma AI vs OpusClip
• Moises4.2/5· best for practising with the part you play mutedLuma AI vs Moises

Nobody has reviewed Luma AI here yet. If you use it, your take helps everyone else choose.