Helium 10

Helium 10 is a toolkit for Amazon sellers. It helps you find products worth selling (sales estimates, competition, trends), research the keywords shoppers type, write and score listings with AI, track your keyword rankings and competitors, and manage Amazon ads with rules and automation. Higher plans add profit and inventory tracking, refund claims and an AI agent. It also covers Walmart and TikTok Shop, and its Chrome extension shows sales data while you browse Amazon.

Jungle Scout is the main alternative and is often called easier for beginners. Helium 10 has more tools and more marketplaces, so it suits sellers who want one place for research, listings and ads. If you only need trend-led product ideas for your own Shopify store, Particl is a better fit.

The catch: price. The cheap Starter plan was dropped in April 2026, so the first real plan is now $99 a month on a yearly bill, and the free plan is very limited. Most of its poor Trustpilot reviews are about billing and cancellations, not the tools.

• Amazon FBA sellers
• E-commerce brands
• Amazon agencies
• Private-label sellers

Amazon sellers, from people launching their first product to brands doing millions a year.

• Product research

  Black Box and Xray estimate sales, revenue and competition for products and niches.

• Keyword research

  Cerebro and Magnet show what shoppers search and which keywords competitors rank for.

• AI listing builder

  Writes and scores titles, bullets and descriptions around your target keywords.

• Ads management

  Rules-based bid automation, dayparting and reports for Amazon ads.

• Profits and inventory

  Profit and loss after Amazon fees, plus stock forecasting and reorder alerts.

• Chrome extension

  Shows sales estimates and keyword data while you browse Amazon.

• Free

  Free

  Looking around before you commit.

  • Limited daily searches in core research tools
  • Chrome extension with limits
• Our pick

  Platinum

  $129/mo, or $99/mo billed yearly

  Sellers under about $100K a year.

  • Product and keyword research
  • Basic performance and profit tracking
  • Full Chrome extension
  • 2 connected accounts

• Diamond

  $359/mo, or $279/mo billed yearly

  Established sellers up to about $10M a year.

  • AI agent and AI listing builder
  • Ad automation and dayparting
  • Inventory and full profit and loss
  • 5 extra users, 10 accounts

• Enterprise

  From $1,499/mo billed yearly

  Big brands and agencies.

  • Dedicated success manager
  • Large ad budgets and many accounts
  • Coaching and early access

Prices in USD unless noted, checked 22 October 2026. Vendors change plans often, so confirm on their site before you buy.

Ways Helium 10 can slot into your week.

1. 1

   Validate a product idea

   Check monthly sales, prices and review counts for a niche before ordering stock.

2. 2

   Rewrite a weak listing

   Pull the keywords competitors rank for and let the listing builder rewrite your title and bullets around them.

3. 3

   Cut wasted ad spend

   Set rules to lower bids on keywords that spend without selling and raise them on ones that convert.

4. 4

   Know your real margin

   Track profit after fees, ads and refunds per product, so you know which ones to reorder.

Helium 10 sits next to Amazon Seller Central and replaces several single-purpose tools. Brands also selling on their own site usually add Shopify and Klaviyo for that side of the business.

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