Side-by-side comparison · Marketing & Ads
beehiiv vs Helium 10
Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.
Comparing 2 tools. Add one more if you like.
At a glance
Overview
Rating breakdown
Our scores out of 5. The higher bar in each row is highlighted.
| Attribute | beehiiv | Helium 10 |
|---|---|---|
| Overall rating | 4.2Winner | 3.8 |
| Ease of useHow quickly someone non-technical gets value from it. | 4.5 | 3.0 |
| FeaturesHow completely it covers its own job, and how well the pieces fit together. | 4.0 | 5.0 |
| Output qualityHow good the results are before you fix them. | 4.0 | 4.0 |
| Value for moneyWhat you get for the price, including the free plan. | 4.0 | 3.0 |
| Speed & reliabilityHow fast it is and how often it falls over. | 4.5 | 4.0 |
Feature comparison
A tick means it does this today. A dash means we haven't checked.
| Attribute | beehiiv | Helium 10 |
|---|---|---|
| Access & platform | ||
| Free plan | Yes | Yes |
| Mobile app | Yes | Yes |
| Desktop app | No | – |
| Browser extension | No | Yes |
| API access | Yes | Yes |
| Teams & business | ||
| Team workspace | Yes | Yes |
| Enterprise plan or SSO | Yes | Yes |
| Connects to other apps | Yes | Yes |
| Open source or self-hosted | No | No |
| AI abilities | ||
| Works with your files | Yes | – |
| Understands images | – | – |
| Makes images | Yes | No |
| Makes video | No | No |
| Writes code | No | No |
| Runs agents or automations | Yes | Yes |
| Learns your brand or style | Yes | – |
| Works in many languages | Yes | Yes |
| Capabilities score | 11/ 17 | 9/ 17 |
Pricing
Plans as listed on each vendor's site when we last checked. Confirm before you buy.
| Attribute | beehiiv | Helium 10 |
|---|---|---|
| Plans | FreeOur pick Free Anyone starting a newsletter from zero. | Free Free Looking around before you commit. |
Lite From $59/mo, or $49/mo billed yearly Writers ready to earn from sponsors or paid tiers. | PlatinumOur pick $129/mo, or $99/mo billed yearly Sellers under about $100K a year. | |
Pro From $109/mo, or $95/mo billed yearly Publications that want their own brand and deeper analytics. | Diamond $359/mo, or $279/mo billed yearly Established sellers up to about $10M a year. | |
Enterprise Custom Media companies with several large publications. | Enterprise From $1,499/mo billed yearly Big brands and agencies. | |
| Which plan to pick | Stay on Free until you have a few hundred engaged readers; it has everything you need to write and grow. Move to Lite when you want sponsor revenue or paid subscriptions, and to Pro when the beehiiv branding starts to bother you or your brand. | Platinum covers research for most sellers getting started. Move to Diamond once ads and listing work take up real time each week, because that is where the automation lives. |
Key features
Pros and cons
| Attribute | beehiiv | Helium 10 |
|---|---|---|
| Pros |
|
|
| Cons |
|
|
Who each one is for
| Attribute | beehiiv | Helium 10 |
|---|---|---|
| Best for |
|
|
| You'll find it used by |
|
|
Questions people ask
Which is better, beehiiv or Helium 10?
beehiiv scores highest overall in our ratings (beehiiv 4.2/5 and Helium 10 3.8/5). beehiiv is best for launching a newsletter and growing a list with referrals. Helium 10 is best for finding products to sell on Amazon and amazon keyword research.
Which is cheaper, beehiiv or Helium 10?
beehiiv: There's a free plan, and paid plans start at From $59/mo. Helium 10: There's a free plan, and paid plans start at $129/mo.
Which is easier to use, beehiiv or Helium 10?
beehiiv rates highest for ease of use in our scores. Creators, founders and media brands who want to treat their newsletter as a proper channel.
How we compare
Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.
Swap in another tool
More tools from Marketing & Ads in the library.
