Side-by-side comparison · SEO & Analytics
Mixpanel vs Moz vs SE Ranking
Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.
Comparing 3 tools, the maximum.
At a glance
Pick it if: Founders and product teams with an app or SaaS who want to understand which users stick around and why.
Pick it if: Small businesses, freelancers and in-house marketers who want a friendlier, cheaper SEO toolkit than Ahrefs or Semrush.
Pick it if: Small businesses, freelancers and agencies who want a full SEO toolkit with AI search tracking for less than the big names.
Overview
| Attribute | Mixpanel | Moz | SE Ranking |
|---|---|---|---|
| In one line | Product analytics where you ask questions about your users in your own words. | A long-running SEO toolkit for keywords, links and rankings, known for Domain Authority. | A cheaper all-in-one SEO tool that also tracks your brand in AI search answers. |
| Pricing model | Freemium | Paid | Paid |
| Starting price | First 1M events free | $49/mo | $129/mo |
| Free plan | Yes | No | No |
| Works with Claude Code | Yes | Yes | Yes |
Rating breakdown
Our scores out of 5. The higher bar in each row is highlighted.
| Attribute | Mixpanel | Moz | SE Ranking |
|---|---|---|---|
| Overall rating | 4.1 | 3.9 | 4.1 |
| Ease of useHow quickly someone non-technical gets value from it. | 3.5 | 4.0 | 4.0 |
| FeaturesHow completely it covers its own job, and how well the pieces fit together. | 4.5 | 4.0 | 4.5 |
| Output qualityHow good the results are before you fix them. | 4.5 | 4.0 | 3.5 |
| Value for moneyWhat you get for the price, including the free plan. | 4.0 | 3.5 | 4.5 |
| Speed & reliabilityHow fast it is and how often it falls over. | 4.0 | 4.0 | 4.0 |
Feature comparison
A tick means it does this today. A dash means we haven't checked.
| Attribute | Mixpanel | Moz | SE Ranking |
|---|---|---|---|
| Access & platform | |||
| Free plan | Yes | No | No |
| Mobile app | No | No | No |
| Desktop app | No | No | No |
| Browser extension | No | Yes | Yes |
| API access | Yes | Yes | Yes |
| Teams & business | |||
| Team workspace | Yes | Yes | Yes |
| Enterprise plan or SSO | Yes | – | Yes |
| Connects to other apps | Yes | Yes | Yes |
| Open source or self-hosted | No | No | No |
| AI abilities | |||
| Works with your files | No | No | No |
| Understands images | – | – | – |
| Makes images | No | No | No |
| Makes video | No | No | No |
| Writes code | No | No | No |
| Runs agents or automations | Yes | No | No |
| Learns your brand or style | – | – | – |
| Works in many languages | Yes | Yes | Yes |
| Capabilities score | 7/ 17 | 5/ 17 | 6/ 17 |
Pricing
Plans as listed on each vendor's site when we last checked. Confirm before you buy.
| Attribute | Mixpanel | Moz | SE Ranking |
|---|---|---|---|
| Plans | FreeOur pick Free Early-stage apps. | Starter $49/mo A single small site. | CoreOur pick $129/mo, or $103.20/mo billed yearly Small businesses and freelancers. |
Growth First 1M events free, then from $140/mo ($100 billed yearly) Growing apps that need cohorts and alerts. | StandardOur pick $99/mo Small businesses doing regular SEO. | Growth $279/mo, or $223.20/mo billed yearly Agencies and teams with many sites. | |
Enterprise Custom Large companies. | Medium $179/mo In-house teams and freelancers with several sites. | Enterprise Custom Large teams. | |
Large $299/mo Agencies. | |||
| Which plan to pick | Start on Free. It covers most small apps, and you get unlimited seats. Growth makes sense when you need saved cohorts, alerts or more than a million events. Young startups should check the Startup Program, which gives a year free. | Try the free MozBar and Domain Authority checks first. If you want rank tracking and site audits for one business, Standard is the sensible plan, and paying yearly saves about 20%. Plan limits change often, so compare them on Moz's pricing page before you buy. | Start the 14-day free trial. Core covers most small businesses and freelancers, and paying yearly saves 20%. Agencies should look at Growth plus the $69 a month Agency Pack for white-label reports and client seats. |
Key features
| Attribute | Mixpanel | Moz | SE Ranking |
|---|---|---|---|
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Pros and cons
| Attribute | Mixpanel | Moz | SE Ranking |
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Who each one is for
| Attribute | Mixpanel | Moz | SE Ranking |
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Questions people ask
Which is better, Mixpanel, Moz or SE Ranking?
They tie on our overall rating (Mixpanel 4.1/5, Moz 3.9/5 and SE Ranking 4.1/5). Mixpanel is best for funnels and retention for apps and asking questions about user behaviour in your own words. Moz is best for Checking Domain Authority and backlinks and keyword research for beginners. SE Ranking is best for daily rank tracking on a budget and agencies needing white-label client reports.
Which is cheaper, Mixpanel, Moz or SE Ranking?
Mixpanel: There's a free plan, and paid plans start at First 1M events free. Moz: There's no free plan. Paid plans start at $49/mo. SE Ranking: There's no free plan. Paid plans start at $129/mo.
How we compare
Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.
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