Side-by-side comparison · SEO & Analytics
Microsoft Clarity vs Moz vs SE Ranking
Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.
Comparing 3 tools, the maximum.
At a glance
Pick it if: Store owners and marketers who want to know why visitors aren't converting, without paying for it.
Pick it if: Small businesses, freelancers and in-house marketers who want a friendlier, cheaper SEO toolkit than Ahrefs or Semrush.
Pick it if: Small businesses, freelancers and agencies who want a full SEO toolkit with AI search tracking for less than the big names.
Overview
| Attribute | Microsoft Clarity | Moz | SE Ranking |
|---|---|---|---|
| In one line | Free heatmaps and session replays that show where visitors get stuck. | A long-running SEO toolkit for keywords, links and rankings, known for Domain Authority. | A cheaper all-in-one SEO tool that also tracks your brand in AI search answers. |
| Pricing model | Free | Paid | Paid |
| Starting price | Free | $49/mo | $129/mo |
| Free plan | Yes | No | No |
| Works with Claude Code | Yes | Yes | Yes |
Rating breakdown
Our scores out of 5. The higher bar in each row is highlighted.
| Attribute | Microsoft Clarity | Moz | SE Ranking |
|---|---|---|---|
| Overall rating | 4.3Winner | 3.9 | 4.1 |
| Ease of useHow quickly someone non-technical gets value from it. | 4.5 | 4.0 | 4.0 |
| FeaturesHow completely it covers its own job, and how well the pieces fit together. | 4.0 | 4.0 | 4.5 |
| Output qualityHow good the results are before you fix them. | 4.0 | 4.0 | 3.5 |
| Value for moneyWhat you get for the price, including the free plan. | 5.0 | 3.5 | 4.5 |
| Speed & reliabilityHow fast it is and how often it falls over. | 4.0 | 4.0 | 4.0 |
Feature comparison
A tick means it does this today. A dash means we haven't checked.
| Attribute | Microsoft Clarity | Moz | SE Ranking |
|---|---|---|---|
| Access & platform | |||
| Free plan | Yes | No | No |
| Mobile app | – | No | No |
| Desktop app | No | No | No |
| Browser extension | No | Yes | Yes |
| API access | Yes | Yes | Yes |
| Teams & business | |||
| Team workspace | Yes | Yes | Yes |
| Enterprise plan or SSO | No | – | Yes |
| Connects to other apps | Yes | Yes | Yes |
| Open source or self-hosted | No | No | No |
| AI abilities | |||
| Works with your files | No | No | No |
| Understands images | No | – | – |
| Makes images | No | No | No |
| Makes video | No | No | No |
| Writes code | No | No | No |
| Runs agents or automations | – | No | No |
| Learns your brand or style | No | – | – |
| Works in many languages | Yes | Yes | Yes |
| Capabilities score | 5/ 17 | 5/ 17 | 6/ 17 |
Pricing
Plans as listed on each vendor's site when we last checked. Confirm before you buy.
| Attribute | Microsoft Clarity | Moz | SE Ranking |
|---|---|---|---|
| Plans | FreeOur pick Free Every website and online store. | Starter $49/mo A single small site. | CoreOur pick $129/mo, or $103.20/mo billed yearly Small businesses and freelancers. |
StandardOur pick $99/mo Small businesses doing regular SEO. | Growth $279/mo, or $223.20/mo billed yearly Agencies and teams with many sites. | ||
Medium $179/mo In-house teams and freelancers with several sites. | Enterprise Custom Large teams. | ||
Large $299/mo Agencies. | |||
| Which plan to pick | There's one plan and it's free. Microsoft says it's free forever with no traffic limits. Install the tracking code through Shopify, WordPress or Google Tag Manager and it starts recording within minutes. | Try the free MozBar and Domain Authority checks first. If you want rank tracking and site audits for one business, Standard is the sensible plan, and paying yearly saves about 20%. Plan limits change often, so compare them on Moz's pricing page before you buy. | Start the 14-day free trial. Core covers most small businesses and freelancers, and paying yearly saves 20%. Agencies should look at Growth plus the $69 a month Agency Pack for white-label reports and client seats. |
Key features
| Attribute | Microsoft Clarity | Moz | SE Ranking |
|---|---|---|---|
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Pros and cons
| Attribute | Microsoft Clarity | Moz | SE Ranking |
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Who each one is for
| Attribute | Microsoft Clarity | Moz | SE Ranking |
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Questions people ask
Which is better, Microsoft Clarity, Moz or SE Ranking?
Microsoft Clarity scores highest overall in our ratings (Microsoft Clarity 4.3/5, Moz 3.9/5 and SE Ranking 4.1/5). Microsoft Clarity is best for finding checkout drop-offs and watching real user sessions. Moz is best for Checking Domain Authority and backlinks and keyword research for beginners. SE Ranking is best for daily rank tracking on a budget and agencies needing white-label client reports.
Which is cheaper, Microsoft Clarity, Moz or SE Ranking?
Microsoft Clarity: It's free to use. Moz: There's no free plan. Paid plans start at $49/mo. SE Ranking: There's no free plan. Paid plans start at $129/mo.
Which is easier to use, Microsoft Clarity, Moz or SE Ranking?
Microsoft Clarity rates highest for ease of use in our scores. Store owners and marketers who want to know why visitors aren't converting, without paying for it.
How we compare
Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.
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