Side-by-side comparison · Video & Audio
HeyGen vs Luma AI vs TurboScribe
Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.
Comparing 3 tools, the maximum.
At a glance
Pick it if: Founders, marketers and trainers who need lots of on-camera video but hate filming.
Pick it if: Agencies and in-house creative teams who want one workspace to brief, generate and adapt ad creative.
Pick it if: Podcasters, researchers, journalists and marketers with recordings to turn into text.
Overview
| Attribute | HeyGen | Luma AI | TurboScribe |
|---|---|---|---|
| In one line | Type a script and a lifelike presenter reads it on camera, in your voice or any language. | AI video studio with creative agents, Luma's Ray3.2 model and Veo, Kling and Seedance. | Upload audio or video files and get accurate transcripts, unlimited, for one flat fee. |
| Pricing model | Freemium | Paid | Freemium |
| Starting price | $29/mo | $30/mo | $20/mo |
| Free plan | Yes | No | Yes |
| Works with Claude Code | Yes | Yes | No |
Rating breakdown
Our scores out of 5. The higher bar in each row is highlighted.
| Attribute | HeyGen | Luma AI | TurboScribe |
|---|---|---|---|
| Overall rating | 4.1 | 3.6 | 4.4Winner |
| Ease of useHow quickly someone non-technical gets value from it. | 4.5 | 3.5 | 5.0 |
| FeaturesHow completely it covers its own job, and how well the pieces fit together. | 4.5 | 4.5 | 4.0 |
| Output qualityHow good the results are before you fix them. | 4.0 | 4.0 | 4.0 |
| Value for moneyWhat you get for the price, including the free plan. | 3.5 | 2.5 | 5.0 |
| Speed & reliabilityHow fast it is and how often it falls over. | 4.0 | 3.5 | 4.0 |
Feature comparison
A tick means it does this today. A dash means we haven't checked.
| Attribute | HeyGen | Luma AI | TurboScribe |
|---|---|---|---|
| Access & platform | |||
| Free plan | Yes | No | Yes |
| Mobile app | Yes | Yes | No |
| Desktop app | No | No | No |
| Browser extension | No | No | No |
| API access | Yes | Yes | No |
| Teams & business | |||
| Team workspace | Yes | Yes | No |
| Enterprise plan or SSO | Yes | Yes | – |
| Connects to other apps | Yes | – | No |
| Open source or self-hosted | No | No | No |
| AI abilities | |||
| Works with your files | Yes | Yes | Yes |
| Understands images | Yes | Yes | No |
| Makes images | No | Yes | No |
| Makes video | Yes | Yes | No |
| Writes code | No | No | No |
| Runs agents or automations | Yes | Yes | No |
| Learns your brand or style | Yes | Yes | No |
| Works in many languages | Yes | – | Yes |
| Capabilities score | 12/ 17 | 10/ 17 | 3/ 17 |
Pricing
Plans as listed on each vendor's site when we last checked. Confirm before you buy.
| Attribute | HeyGen | Luma AI | TurboScribe |
|---|---|---|---|
| Plans | Free Free Testing an avatar and the translation feature. | PlusOur pick $30/mo, or $25/mo billed yearly Solo creators and small teams trying it seriously. | Free Free The odd interview or voice memo. |
CreatorOur pick $29/mo, or $24/mo billed yearly Solo founders and marketers publishing regularly. | Pro $90/mo, or $75/mo billed yearly Regular campaign work. | UnlimitedOur pick $20/mo, or $10/mo billed yearly Anyone transcribing more than a few files a week. | |
Pro From $49/mo Heavier users who want 4K and flexible usage. | Ultra $300/mo, or $250/mo billed yearly Agencies running agents daily. | ||
Business $149/mo Teams with several presenters. | Team and Enterprise See website Companies that need shared credits and security controls. | ||
Enterprise Custom Large companies producing video across departments. | |||
| Which plan to pick | Creator covers most solo founders and marketers: no watermark, your own avatar and 30-minute videos. Move to Business only when you need SSO, more than one custom avatar or a team sharing the account. | Start on Plus for a month and watch the usage page closely, especially when the agent is working. Only move up to Pro once you know which models and workflows you'll use, because Veo clips cost about three times as much as Ray3.2. | Start on the free plan. If you regularly hit the three-files or 30-minute limit, Unlimited billed yearly works out at $10 a month. Test a typical recording first, because purchases aren't refundable. |
Key features
| Attribute | HeyGen | Luma AI | TurboScribe |
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Pros and cons
| Attribute | HeyGen | Luma AI | TurboScribe |
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Who each one is for
| Attribute | HeyGen | Luma AI | TurboScribe |
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Questions people ask
Which is better, HeyGen, Luma AI or TurboScribe?
TurboScribe scores highest overall in our ratings (HeyGen 4.1/5, Luma AI 3.6/5 and TurboScribe 4.4/5). HeyGen is best for explainer and product videos and translating your videos. Luma AI is best for turning one brief into many ad variations and trying several video models under one subscription. TurboScribe is best for interview and research transcripts and subtitles for videos.
Which is cheaper, HeyGen, Luma AI or TurboScribe?
HeyGen: There's a free plan, and paid plans start at $29/mo. Luma AI: There's no free plan. Paid plans start at $30/mo. TurboScribe: There's a free plan, and paid plans start at $20/mo.
Which is easier to use, HeyGen, Luma AI or TurboScribe?
TurboScribe rates highest for ease of use in our scores. Podcasters, researchers, journalists and marketers with recordings to turn into text.
How we compare
Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.
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