Side-by-side comparison · Video & Audio
ElevenLabs vs HeyGen vs Luma AI
Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.
Comparing 3 tools, the maximum.
At a glance
Pick it if: Anyone who needs narration, voiceovers or spoken audio without hiring voice talent or a studio.
Pick it if: Founders, marketers and trainers who need lots of on-camera video but hate filming.
Pick it if: Agencies and in-house creative teams who want one workspace to brief, generate and adapt ad creative.
Overview
| Attribute | ElevenLabs | HeyGen | Luma AI |
|---|---|---|---|
| In one line | Lifelike AI voiceovers, dubbing and audiobooks from text, in thousands of voices. | Type a script and a lifelike presenter reads it on camera, in your voice or any language. | AI video studio with creative agents, Luma's Ray3.2 model and Veo, Kling and Seedance. |
| Pricing model | Freemium | Freemium | Paid |
| Starting price | $6/mo | $29/mo | $30/mo |
| Free plan | Yes | Yes | No |
| Works with Claude Code | Yes | Yes | Yes |
Rating breakdown
Our scores out of 5. The higher bar in each row is highlighted.
| Attribute | ElevenLabs | HeyGen | Luma AI |
|---|---|---|---|
| Overall rating | 4.6Winner | 4.1 | 3.6 |
| Ease of useHow quickly someone non-technical gets value from it. | 4.5 | 4.5 | 3.5 |
| FeaturesHow completely it covers its own job, and how well the pieces fit together. | 4.5 | 4.5 | 4.5 |
| Output qualityHow good the results are before you fix them. | 5.0 | 4.0 | 4.0 |
| Value for moneyWhat you get for the price, including the free plan. | 4.5 | 3.5 | 2.5 |
| Speed & reliabilityHow fast it is and how often it falls over. | 4.5 | 4.0 | 3.5 |
Feature comparison
A tick means it does this today. A dash means we haven't checked.
| Attribute | ElevenLabs | HeyGen | Luma AI |
|---|---|---|---|
| Access & platform | |||
| Free plan | Yes | Yes | No |
| Mobile app | Yes | Yes | Yes |
| Desktop app | – | No | No |
| Browser extension | Yes | No | No |
| API access | Yes | Yes | Yes |
| Teams & business | |||
| Team workspace | Yes | Yes | Yes |
| Enterprise plan or SSO | Yes | Yes | Yes |
| Connects to other apps | Yes | Yes | – |
| Open source or self-hosted | No | No | No |
| AI abilities | |||
| Works with your files | Yes | Yes | Yes |
| Understands images | No | Yes | Yes |
| Makes images | No | No | Yes |
| Makes video | No | Yes | Yes |
| Writes code | No | No | No |
| Runs agents or automations | Yes | Yes | Yes |
| Learns your brand or style | Yes | Yes | Yes |
| Works in many languages | Yes | Yes | – |
| Capabilities score | 11/ 17 | 12/ 17 | 10/ 17 |
Pricing
Plans as listed on each vendor's site when we last checked. Confirm before you buy.
| Attribute | ElevenLabs | HeyGen | Luma AI |
|---|---|---|---|
| Plans | Free Free Trying voices and personal projects. | Free Free Testing an avatar and the translation feature. | PlusOur pick $30/mo, or $25/mo billed yearly Solo creators and small teams trying it seriously. |
Starter $6/mo, or $5/mo billed yearly Occasional voiceovers you'll publish. | CreatorOur pick $29/mo, or $24/mo billed yearly Solo founders and marketers publishing regularly. | Pro $90/mo, or $75/mo billed yearly Regular campaign work. | |
CreatorOur pick $22/mo, or $18/mo billed yearly Anyone producing audio every week. | Pro From $49/mo Heavier users who want 4K and flexible usage. | Ultra $300/mo, or $250/mo billed yearly Agencies running agents daily. | |
Pro $99/mo, or $83/mo billed yearly High volume and API work. | Business $149/mo Teams with several presenters. | Team and Enterprise See website Companies that need shared credits and security controls. | |
Scale $299/mo, or $249/mo billed yearly Small teams and products built on voice. | Enterprise Custom Large companies producing video across departments. | ||
Enterprise Custom Large or regulated organisations. | |||
| Which plan to pick | Starter at $6 is enough for occasional voiceovers with a commercial licence. Most creators land on Creator at $22 for the professional voice clone and more minutes. Pro and Scale are for teams or anyone building products on the API. | Creator covers most solo founders and marketers: no watermark, your own avatar and 30-minute videos. Move to Business only when you need SSO, more than one custom avatar or a team sharing the account. | Start on Plus for a month and watch the usage page closely, especially when the agent is working. Only move up to Pro once you know which models and workflows you'll use, because Veo clips cost about three times as much as Ray3.2. |
Key features
| Attribute | ElevenLabs | HeyGen | Luma AI |
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Pros and cons
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Who each one is for
| Attribute | ElevenLabs | HeyGen | Luma AI |
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Questions people ask
Which is better, ElevenLabs, HeyGen or Luma AI?
ElevenLabs scores highest overall in our ratings (ElevenLabs 4.6/5, HeyGen 4.1/5 and Luma AI 3.6/5). ElevenLabs is best for video voiceovers and cloning your own voice. HeyGen is best for explainer and product videos and translating your videos. Luma AI is best for turning one brief into many ad variations and trying several video models under one subscription.
Which is cheaper, ElevenLabs, HeyGen or Luma AI?
ElevenLabs: There's a free plan, and paid plans start at $6/mo. HeyGen: There's a free plan, and paid plans start at $29/mo. Luma AI: There's no free plan. Paid plans start at $30/mo.
How we compare
Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.
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