Side-by-side comparison · Marketing & Ads
GetResponse vs Kit vs MailerLite
Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.
Comparing 3 tools, the maximum.
At a glance
Pick it if: Coaches, course creators and small businesses who want email, funnels, webinars and courses in one tool.
Pick it if: Creators, coaches and solo businesses who grow an audience and sell courses, products or a paid newsletter through email.
Pick it if: Small businesses, creators and non-profits who want a clean, affordable email tool with automations and AI writing help.
Overview
| Attribute | GetResponse | Kit | MailerLite |
|---|---|---|---|
| In one line | Email marketing, sales funnels, webinars and courses in one tool, with AI writing. | Email newsletters for creators, free up to 10,000 subscribers, with sales and automations. | Low-cost email marketing with an AI writing assistant, automations and landing pages. |
| Pricing model | Freemium | Freemium | Freemium |
| Starting price | $0 | $0 | $0 |
| Free plan | Yes | Yes | Yes |
| Works with Claude Code | Yes | Yes | Yes |
Rating breakdown
Our scores out of 5. The higher bar in each row is highlighted.
| Attribute | GetResponse | Kit | MailerLite |
|---|---|---|---|
| Overall rating | 3.9 | 4.2 | 4.2 |
| Ease of useHow quickly someone non-technical gets value from it. | 3.5 | 4.5 | 4.5 |
| FeaturesHow completely it covers its own job, and how well the pieces fit together. | 4.5 | 4.0 | 4.0 |
| Output qualityHow good the results are before you fix them. | 4.0 | 4.0 | 4.0 |
| Value for moneyWhat you get for the price, including the free plan. | 3.5 | 4.0 | 4.5 |
| Speed & reliabilityHow fast it is and how often it falls over. | 4.0 | 4.5 | 4.0 |
Feature comparison
A tick means it does this today. A dash means we haven't checked.
| Attribute | GetResponse | Kit | MailerLite |
|---|---|---|---|
| Access & platform | |||
| Free plan | Yes | Yes | Yes |
| Mobile app | Yes | – | Yes |
| Desktop app | No | No | No |
| Browser extension | – | – | – |
| API access | Yes | Yes | Yes |
| Teams & business | |||
| Team workspace | Yes | Yes | Yes |
| Enterprise plan or SSO | Yes | – | Yes |
| Connects to other apps | Yes | Yes | Yes |
| Open source or self-hosted | No | No | No |
| AI abilities | |||
| Works with your files | Yes | Yes | Yes |
| Understands images | – | – | – |
| Makes images | No | No | No |
| Makes video | No | No | No |
| Writes code | No | No | No |
| Runs agents or automations | No | No | No |
| Learns your brand or style | – | – | – |
| Works in many languages | Yes | – | – |
| Capabilities score | 8/ 17 | 5/ 17 | 7/ 17 |
Pricing
Plans as listed on each vendor's site when we last checked. Confirm before you buy.
| Attribute | GetResponse | Kit | MailerLite |
|---|---|---|---|
| Plans | Free $0 Very small lists after the 14-day trial. | Free $0 Creators starting out or with a simple newsletter. | Free $0 Trying MailerLite or a very small list. |
Starter $19/mo, or $15.58/mo billed yearly List building with simple newsletters. | CreatorOur pick $39/mo, or $33/mo billed yearly Creators ready to automate their emails. | ComfortOur pick $12/mo, or $10.80/mo billed yearly Small businesses sending regular newsletters. | |
MarketerOur pick $59/mo, or $48.38/mo billed yearly Small businesses and stores that want automation. | Pro $79/mo, or $66/mo billed yearly Bigger creator businesses with a team. | Power $25/mo, or $22.50/mo billed yearly Frequent senders and teams. | |
Creator $69/mo, or $56.58/mo billed yearly Coaches and course creators. | Enterprise Custom Lists over 200,000 subscribers. | ||
Enterprise Custom Large lists that want SMS and dedicated support. | |||
| Which plan to pick | Skip Starter unless you only send newsletters, because 1 automation and 3 AI uses run out fast. Marketer suits most small businesses. Coaches and course sellers should go to Creator so webinars and courses live with the emails. Yearly billing saves 18%. | Start on Free and stay there while you're only sending a newsletter. Move to Creator once you want a welcome sequence or automations, which is usually the moment a list starts making money. Prices rise with subscriber count, and Kit often runs first-year discounts on Pro. | Start on Free, then move to Comfort once you pass 250 subscribers or want the AI writer. Pick Power if you send more than 10 emails per subscriber a month or need more than 50 automations. Yearly billing saves 10%, and non-profits get 30% off. |
Key features
| Attribute | GetResponse | Kit | MailerLite |
|---|---|---|---|
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Pros and cons
| Attribute | GetResponse | Kit | MailerLite |
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Who each one is for
| Attribute | GetResponse | Kit | MailerLite |
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Questions people ask
Which is better, GetResponse, Kit or MailerLite?
They tie on our overall rating (GetResponse 3.9/5, Kit 4.2/5 and MailerLite 4.2/5). GetResponse is best for coaches selling through webinars and course creators who want email and courses together. Kit is best for creators starting a newsletter for free and selling digital products and paid newsletters. MailerLite is best for small businesses sending regular newsletters and switching from Mailchimp to save money.
Which is cheaper, GetResponse, Kit or MailerLite?
GetResponse: There's a free plan, and paid plans start at $0. Kit: There's a free plan, and paid plans start at $0. MailerLite: There's a free plan, and paid plans start at $0.
How we compare
Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.
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