Side-by-side comparison · Marketing & Ads
Brevo vs GetResponse vs Kit
Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.
Comparing 3 tools, the maximum.
At a glance
Pick it if: Small businesses with a large contact list, or that want email, SMS and WhatsApp in one tool without paying per contact.
Pick it if: Coaches, course creators and small businesses who want email, funnels, webinars and courses in one tool.
Pick it if: Creators, coaches and solo businesses who grow an audience and sell courses, products or a paid newsletter through email.
Overview
| Attribute | Brevo | GetResponse | Kit |
|---|---|---|---|
| In one line | Email, SMS and WhatsApp marketing in one place, priced by emails sent, not contacts. | Email marketing, sales funnels, webinars and courses in one tool, with AI writing. | Email newsletters for creators, free up to 10,000 subscribers, with sales and automations. |
| Pricing model | Freemium | Freemium | Freemium |
| Starting price | $0 | $0 | $0 |
| Free plan | Yes | Yes | Yes |
| Works with Claude Code | Yes | Yes | Yes |
Rating breakdown
Our scores out of 5. The higher bar in each row is highlighted.
| Attribute | Brevo | GetResponse | Kit |
|---|---|---|---|
| Overall rating | 4.2 | 3.9 | 4.2 |
| Ease of useHow quickly someone non-technical gets value from it. | 4.0 | 3.5 | 4.5 |
| FeaturesHow completely it covers its own job, and how well the pieces fit together. | 4.5 | 4.5 | 4.0 |
| Output qualityHow good the results are before you fix them. | 4.0 | 4.0 | 4.0 |
| Value for moneyWhat you get for the price, including the free plan. | 4.5 | 3.5 | 4.0 |
| Speed & reliabilityHow fast it is and how often it falls over. | 4.0 | 4.0 | 4.5 |
Feature comparison
A tick means it does this today. A dash means we haven't checked.
| Attribute | Brevo | GetResponse | Kit |
|---|---|---|---|
| Access & platform | |||
| Free plan | Yes | Yes | Yes |
| Mobile app | – | Yes | – |
| Desktop app | No | No | No |
| Browser extension | – | – | – |
| API access | Yes | Yes | Yes |
| Teams & business | |||
| Team workspace | Yes | Yes | Yes |
| Enterprise plan or SSO | Yes | Yes | – |
| Connects to other apps | Yes | Yes | Yes |
| Open source or self-hosted | No | No | No |
| AI abilities | |||
| Works with your files | Yes | Yes | Yes |
| Understands images | – | – | – |
| Makes images | No | No | No |
| Makes video | No | No | No |
| Writes code | No | No | No |
| Runs agents or automations | No | No | No |
| Learns your brand or style | – | – | – |
| Works in many languages | Yes | Yes | – |
| Capabilities score | 7/ 17 | 8/ 17 | 5/ 17 |
Pricing
Plans as listed on each vendor's site when we last checked. Confirm before you buy.
| Attribute | Brevo | GetResponse | Kit |
|---|---|---|---|
| Plans | Free $0 Small lists and trying Brevo out. | Free $0 Very small lists after the 14-day trial. | Free $0 Creators starting out or with a simple newsletter. |
Starter From about $9/mo Regular newsletters with no daily limit. | Starter $19/mo, or $15.58/mo billed yearly List building with simple newsletters. | CreatorOur pick $39/mo, or $33/mo billed yearly Creators ready to automate their emails. | |
StandardOur pick From about $18/mo Small businesses ready to automate. | MarketerOur pick $59/mo, or $48.38/mo billed yearly Small businesses and stores that want automation. | Pro $79/mo, or $66/mo billed yearly Bigger creator businesses with a team. | |
Professional From about $499/mo Teams sending high volumes across channels. | Creator $69/mo, or $56.58/mo billed yearly Coaches and course creators. | ||
Enterprise Custom Companies with 1 million+ contacts. | Enterprise Custom Large lists that want SMS and dedicated support. | ||
| Which plan to pick | Try Free first. Most small businesses should go straight to Standard, because it removes Brevo's logo and adds automations. Pick your email volume carefully, since that's what you pay for. Yearly billing saves 10%, and prices vary by country. | Skip Starter unless you only send newsletters, because 1 automation and 3 AI uses run out fast. Marketer suits most small businesses. Coaches and course sellers should go to Creator so webinars and courses live with the emails. Yearly billing saves 18%. | Start on Free and stay there while you're only sending a newsletter. Move to Creator once you want a welcome sequence or automations, which is usually the moment a list starts making money. Prices rise with subscriber count, and Kit often runs first-year discounts on Pro. |
Key features
| Attribute | Brevo | GetResponse | Kit |
|---|---|---|---|
| Standout features |
|
|
|
Pros and cons
| Attribute | Brevo | GetResponse | Kit |
|---|---|---|---|
| Pros |
|
|
|
| Cons |
|
|
|
Who each one is for
| Attribute | Brevo | GetResponse | Kit |
|---|---|---|---|
| Best for |
|
|
|
| You'll find it used by |
|
|
|
Questions people ask
Which is better, Brevo, GetResponse or Kit?
They tie on our overall rating (Brevo 4.2/5, GetResponse 3.9/5 and Kit 4.2/5). Brevo is best for large lists you email occasionally and email plus SMS from one tool. GetResponse is best for coaches selling through webinars and course creators who want email and courses together. Kit is best for creators starting a newsletter for free and selling digital products and paid newsletters.
Which is cheaper, Brevo, GetResponse or Kit?
Brevo: There's a free plan, and paid plans start at $0. GetResponse: There's a free plan, and paid plans start at $0. Kit: There's a free plan, and paid plans start at $0.
Which is easier to use, Brevo, GetResponse or Kit?
Kit rates highest for ease of use in our scores. Creators, coaches and solo businesses who grow an audience and sell courses, products or a paid newsletter through email.
How we compare
Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.
Swap in another tool
More tools from Marketing & Ads in the library.
