Side-by-side comparison · SEO & Analytics
Frase vs Mixpanel vs SE Ranking
Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.
Comparing 3 tools, the maximum.
At a glance
Pick it if: Small marketing teams, freelancers and agencies who write SEO content and want research, briefs and drafts in one place.
Pick it if: Founders and product teams with an app or SaaS who want to understand which users stick around and why.
Pick it if: Small businesses, freelancers and agencies who want a full SEO toolkit with AI search tracking for less than the big names.
Overview
| Attribute | Frase | Mixpanel | SE Ranking |
|---|---|---|---|
| In one line | Researches, briefs and drafts SEO articles, and tracks if AI search cites you. | Product analytics where you ask questions about your users in your own words. | A cheaper all-in-one SEO tool that also tracks your brand in AI search answers. |
| Pricing model | Paid | Freemium | Paid |
| Starting price | $49/mo | First 1M events free | $129/mo |
| Free plan | No | Yes | No |
| Works with Claude Code | Yes | Yes | Yes |
Rating breakdown
Our scores out of 5. The higher bar in each row is highlighted.
| Attribute | Frase | Mixpanel | SE Ranking |
|---|---|---|---|
| Overall rating | 4.0 | 4.1 | 4.1 |
| Ease of useHow quickly someone non-technical gets value from it. | 4.0 | 3.5 | 4.0 |
| FeaturesHow completely it covers its own job, and how well the pieces fit together. | 4.5 | 4.5 | 4.5 |
| Output qualityHow good the results are before you fix them. | 3.5 | 4.5 | 3.5 |
| Value for moneyWhat you get for the price, including the free plan. | 4.0 | 4.0 | 4.5 |
| Speed & reliabilityHow fast it is and how often it falls over. | 4.0 | 4.0 | 4.0 |
Feature comparison
A tick means it does this today. A dash means we haven't checked.
| Attribute | Frase | Mixpanel | SE Ranking |
|---|---|---|---|
| Access & platform | |||
| Free plan | No | Yes | No |
| Mobile app | – | No | No |
| Desktop app | – | No | No |
| Browser extension | – | No | Yes |
| API access | Yes | Yes | Yes |
| Teams & business | |||
| Team workspace | Yes | Yes | Yes |
| Enterprise plan or SSO | Yes | Yes | Yes |
| Connects to other apps | Yes | Yes | Yes |
| Open source or self-hosted | No | No | No |
| AI abilities | |||
| Works with your files | – | No | No |
| Understands images | – | – | – |
| Makes images | No | No | No |
| Makes video | No | No | No |
| Writes code | No | No | No |
| Runs agents or automations | Yes | Yes | No |
| Learns your brand or style | Yes | – | – |
| Works in many languages | Yes | Yes | Yes |
| Capabilities score | 7/ 17 | 7/ 17 | 6/ 17 |
Pricing
Plans as listed on each vendor's site when we last checked. Confirm before you buy.
| Attribute | Frase | Mixpanel | SE Ranking |
|---|---|---|---|
| Plans | Starter $49/mo, or $39/mo billed yearly One person writing a few articles a month. | FreeOur pick Free Early-stage apps. | CoreOur pick $129/mo, or $103.20/mo billed yearly Small businesses and freelancers. |
ProfessionalOur pick $129/mo, or $103/mo billed yearly Small teams publishing weekly. | Growth First 1M events free, then from $140/mo ($100 billed yearly) Growing apps that need cohorts and alerts. | Growth $279/mo, or $223.20/mo billed yearly Agencies and teams with many sites. | |
Scale $299/mo, or $239/mo billed yearly Agencies running several sites. | Enterprise Custom Large companies. | Enterprise Custom Large teams. | |
Enterprise Custom Large teams needing white-label and SSO. | |||
| Which plan to pick | Professional is the plan most teams settle on, because Starter's 10 articles a month runs out quickly. Try the 7-day trial on two or three real articles before paying. | Start on Free. It covers most small apps, and you get unlimited seats. Growth makes sense when you need saved cohorts, alerts or more than a million events. Young startups should check the Startup Program, which gives a year free. | Start the 14-day free trial. Core covers most small businesses and freelancers, and paying yearly saves 20%. Agencies should look at Growth plus the $69 a month Agency Pack for white-label reports and client seats. |
Key features
| Attribute | Frase | Mixpanel | SE Ranking |
|---|---|---|---|
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Pros and cons
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Who each one is for
| Attribute | Frase | Mixpanel | SE Ranking |
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Questions people ask
Which is better, Frase, Mixpanel or SE Ranking?
They tie on our overall rating (Frase 4.0/5, Mixpanel 4.1/5 and SE Ranking 4.1/5). Frase is best for Building SEO content briefs fast and drafting articles from a brief. Mixpanel is best for funnels and retention for apps and asking questions about user behaviour in your own words. SE Ranking is best for daily rank tracking on a budget and agencies needing white-label client reports.
Which is cheaper, Frase, Mixpanel or SE Ranking?
Frase: There's no free plan. Paid plans start at $49/mo. Mixpanel: There's a free plan, and paid plans start at First 1M events free. SE Ranking: There's no free plan. Paid plans start at $129/mo.
How we compare
Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.
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