Side-by-side comparison · SEO & Analytics
Frase vs Contentsquare (formerly Hotjar) vs Mixpanel
Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.
Comparing 3 tools, the maximum.
At a glance
Pick it if: Small marketing teams, freelancers and agencies who write SEO content and want research, briefs and drafts in one place.
Pick it if: Store owners, marketers and UX teams who want to see and hear why visitors leave, with surveys alongside the recordings.
Pick it if: Founders and product teams with an app or SaaS who want to understand which users stick around and why.
Overview
| Attribute | Frase | Contentsquare (formerly Hotjar) | Mixpanel |
|---|---|---|---|
| In one line | Researches, briefs and drafts SEO articles, and tracks if AI search cites you. | Heatmaps, session replays and surveys that show why visitors leave, with AI summaries. | Product analytics where you ask questions about your users in your own words. |
| Pricing model | Paid | Freemium | Freemium |
| Starting price | $49/mo | From $39/mo | First 1M events free |
| Free plan | No | Yes | Yes |
| Works with Claude Code | Yes | Yes | Yes |
Rating breakdown
Our scores out of 5. The higher bar in each row is highlighted.
| Attribute | Frase | Contentsquare (formerly Hotjar) | Mixpanel |
|---|---|---|---|
| Overall rating | 4.0 | 4.3Winner | 4.1 |
| Ease of useHow quickly someone non-technical gets value from it. | 4.0 | 4.5 | 3.5 |
| FeaturesHow completely it covers its own job, and how well the pieces fit together. | 4.5 | 4.5 | 4.5 |
| Output qualityHow good the results are before you fix them. | 3.5 | 4.0 | 4.5 |
| Value for moneyWhat you get for the price, including the free plan. | 4.0 | 4.5 | 4.0 |
| Speed & reliabilityHow fast it is and how often it falls over. | 4.0 | 4.0 | 4.0 |
Feature comparison
A tick means it does this today. A dash means we haven't checked.
| Attribute | Frase | Contentsquare (formerly Hotjar) | Mixpanel |
|---|---|---|---|
| Access & platform | |||
| Free plan | No | Yes | Yes |
| Mobile app | – | No | No |
| Desktop app | – | No | No |
| Browser extension | – | No | No |
| API access | Yes | Yes | Yes |
| Teams & business | |||
| Team workspace | Yes | Yes | Yes |
| Enterprise plan or SSO | Yes | Yes | Yes |
| Connects to other apps | Yes | Yes | Yes |
| Open source or self-hosted | No | No | No |
| AI abilities | |||
| Works with your files | – | No | No |
| Understands images | – | – | – |
| Makes images | No | No | No |
| Makes video | No | No | No |
| Writes code | No | No | No |
| Runs agents or automations | Yes | No | Yes |
| Learns your brand or style | Yes | – | – |
| Works in many languages | Yes | Yes | Yes |
| Capabilities score | 7/ 17 | 6/ 17 | 7/ 17 |
Pricing
Plans as listed on each vendor's site when we last checked. Confirm before you buy.
| Attribute | Frase | Contentsquare (formerly Hotjar) | Mixpanel |
|---|---|---|---|
| Plans | Starter $49/mo, or $39/mo billed yearly One person writing a few articles a month. | FreeOur pick Free Most small business websites. | FreeOur pick Free Early-stage apps. |
ProfessionalOur pick $129/mo, or $103/mo billed yearly Small teams publishing weekly. | Growth From $39/mo billed yearly, or $49 monthly Businesses that want AI summaries and longer history. | Growth First 1M events free, then from $140/mo ($100 billed yearly) Growing apps that need cohorts and alerts. | |
Scale $299/mo, or $239/mo billed yearly Agencies running several sites. | Pro Custom Teams running conversion work across many sites. | Enterprise Custom Large companies. | |
Enterprise Custom Large teams needing white-label and SSO. | Enterprise Custom Large companies. | ||
| Which plan to pick | Professional is the plan most teams settle on, because Starter's 10 articles a month runs out quickly. Try the 7-day trial on two or three real articles before paying. | Start on Free. For most small sites it does what Hotjar's paid plans used to. Take the 15-day Growth trial to see if the AI summaries save you time before paying. Survey responses are a separate product with their own Growth plan from $79 a month. | Start on Free. It covers most small apps, and you get unlimited seats. Growth makes sense when you need saved cohorts, alerts or more than a million events. Young startups should check the Startup Program, which gives a year free. |
Key features
| Attribute | Frase | Contentsquare (formerly Hotjar) | Mixpanel |
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Pros and cons
| Attribute | Frase | Contentsquare (formerly Hotjar) | Mixpanel |
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Who each one is for
| Attribute | Frase | Contentsquare (formerly Hotjar) | Mixpanel |
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Questions people ask
Which is better, Frase, Contentsquare (formerly Hotjar) or Mixpanel?
Contentsquare (formerly Hotjar) scores highest overall in our ratings (Frase 4.0/5, Contentsquare (formerly Hotjar) 4.3/5 and Mixpanel 4.1/5). Frase is best for Building SEO content briefs fast and drafting articles from a brief. Contentsquare (formerly Hotjar) is best for seeing why visitors leave a page and heatmaps and session replays. Mixpanel is best for funnels and retention for apps and asking questions about user behaviour in your own words.
Which is cheaper, Frase, Contentsquare (formerly Hotjar) or Mixpanel?
Frase: There's no free plan. Paid plans start at $49/mo. Contentsquare (formerly Hotjar): There's a free plan, and paid plans start at From $39/mo. Mixpanel: There's a free plan, and paid plans start at First 1M events free.
Which is easier to use, Frase, Contentsquare (formerly Hotjar) or Mixpanel?
Contentsquare (formerly Hotjar) rates highest for ease of use in our scores. Store owners, marketers and UX teams who want to see and hear why visitors leave, with surveys alongside the recordings.
How we compare
Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.
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