Side-by-side comparison · SEO & Analytics
Frase vs Microsoft Clarity vs Similarweb
Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.
Comparing 3 tools, the maximum.
At a glance
Pick it if: Small marketing teams, freelancers and agencies who write SEO content and want research, briefs and drafts in one place.
Pick it if: Store owners and marketers who want to know why visitors aren't converting, without paying for it.
Pick it if: Marketers, founders and analysts who want to size up competitors and markets from the outside.
Overview
| Attribute | Frase | Microsoft Clarity | Similarweb |
|---|---|---|---|
| In one line | Researches, briefs and drafts SEO articles, and tracks if AI search cites you. | Free heatmaps and session replays that show where visitors get stuck. | See roughly how much traffic any website gets and where it comes from. |
| Pricing model | Paid | Free | Freemium |
| Starting price | $49/mo | Free | About $125/mo |
| Free plan | No | Yes | Yes |
| Works with Claude Code | Yes | Yes | No |
Rating breakdown
Our scores out of 5. The higher bar in each row is highlighted.
| Attribute | Frase | Microsoft Clarity | Similarweb |
|---|---|---|---|
| Overall rating | 4.0 | 4.3Winner | 3.7 |
| Ease of useHow quickly someone non-technical gets value from it. | 4.0 | 4.5 | 4.0 |
| FeaturesHow completely it covers its own job, and how well the pieces fit together. | 4.5 | 4.0 | 4.5 |
| Output qualityHow good the results are before you fix them. | 3.5 | 4.0 | 3.5 |
| Value for moneyWhat you get for the price, including the free plan. | 4.0 | 5.0 | 2.5 |
| Speed & reliabilityHow fast it is and how often it falls over. | 4.0 | 4.0 | 4.0 |
Feature comparison
A tick means it does this today. A dash means we haven't checked.
| Attribute | Frase | Microsoft Clarity | Similarweb |
|---|---|---|---|
| Access & platform | |||
| Free plan | No | Yes | Yes |
| Mobile app | – | – | – |
| Desktop app | – | No | – |
| Browser extension | – | No | Yes |
| API access | Yes | Yes | Yes |
| Teams & business | |||
| Team workspace | Yes | Yes | Yes |
| Enterprise plan or SSO | Yes | No | Yes |
| Connects to other apps | Yes | Yes | Yes |
| Open source or self-hosted | No | No | No |
| AI abilities | |||
| Works with your files | – | No | – |
| Understands images | – | No | – |
| Makes images | No | No | – |
| Makes video | No | No | – |
| Writes code | No | No | – |
| Runs agents or automations | Yes | – | Yes |
| Learns your brand or style | Yes | No | – |
| Works in many languages | Yes | Yes | No |
| Capabilities score | 7/ 17 | 5/ 17 | 7/ 17 |
Pricing
Plans as listed on each vendor's site when we last checked. Confirm before you buy.
| Attribute | Frase | Microsoft Clarity | Similarweb |
|---|---|---|---|
| Plans | Starter $49/mo, or $39/mo billed yearly One person writing a few articles a month. | FreeOur pick Free Every website and online store. | Free Free Quick checks on a big competitor. |
ProfessionalOur pick $129/mo, or $103/mo billed yearly Small teams publishing weekly. | StarterOur pick About $125/mo billed yearly, $149 monthly A founder or marketer tracking a handful of competitors. | ||
Scale $299/mo, or $239/mo billed yearly Agencies running several sites. | Business packages Custom, yearly contract Teams that need SEO, ads or AI search data at depth. | ||
Enterprise Custom Large teams needing white-label and SSO. | |||
| Which plan to pick | Professional is the plan most teams settle on, because Starter's 10 articles a month runs out quickly. Try the 7-day trial on two or three real articles before paying. | There's one plan and it's free. Microsoft says it's free forever with no traffic limits. Install the tag through Shopify, WordPress or Google Tag Manager and it starts recording within minutes. | Use the free lookups first; for most small businesses they answer the question. Pay for Starter only if you check competitors every month, and get a quote before committing to a yearly package. |
Key features
| Attribute | Frase | Microsoft Clarity | Similarweb |
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Pros and cons
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Who each one is for
| Attribute | Frase | Microsoft Clarity | Similarweb |
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Questions people ask
Which is better, Frase, Microsoft Clarity or Similarweb?
Microsoft Clarity scores highest overall in our ratings (Frase 4.0/5, Microsoft Clarity 4.3/5 and Similarweb 3.7/5). Frase is best for Building SEO content briefs fast and drafting articles from a brief. Microsoft Clarity is best for finding checkout drop-offs and watching real user sessions. Similarweb is best for checking a competitor's traffic and channels and sizing up a market before you launch.
Which is cheaper, Frase, Microsoft Clarity or Similarweb?
Frase: There's no free plan. Paid plans start at $49/mo. Microsoft Clarity: It's free to use. Similarweb: There's a free plan, and paid plans start at About $125/mo.
Which is easier to use, Frase, Microsoft Clarity or Similarweb?
Microsoft Clarity rates highest for ease of use in our scores. Store owners and marketers who want to know why visitors aren't converting, without paying for it.
How we compare
Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.
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