Side-by-side comparison · SEO & Analytics
Frase vs Microsoft Clarity vs SE Ranking
Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.
Comparing 3 tools, the maximum.
At a glance
Pick it if: Small marketing teams, freelancers and agencies who write SEO content and want research, briefs and drafts in one place.
Pick it if: Store owners and marketers who want to know why visitors aren't converting, without paying for it.
Pick it if: Small businesses, freelancers and agencies who want a full SEO toolkit with AI search tracking for less than the big names.
Overview
| Attribute | Frase | Microsoft Clarity | SE Ranking |
|---|---|---|---|
| In one line | Researches, briefs and drafts SEO articles, and tracks if AI search cites you. | Free heatmaps and session replays that show where visitors get stuck. | A cheaper all-in-one SEO tool that also tracks your brand in AI search answers. |
| Pricing model | Paid | Free | Paid |
| Starting price | $49/mo | Free | $129/mo |
| Free plan | No | Yes | No |
| Works with Claude Code | Yes | Yes | Yes |
Rating breakdown
Our scores out of 5. The higher bar in each row is highlighted.
| Attribute | Frase | Microsoft Clarity | SE Ranking |
|---|---|---|---|
| Overall rating | 4.0 | 4.3Winner | 4.1 |
| Ease of useHow quickly someone non-technical gets value from it. | 4.0 | 4.5 | 4.0 |
| FeaturesHow completely it covers its own job, and how well the pieces fit together. | 4.5 | 4.0 | 4.5 |
| Output qualityHow good the results are before you fix them. | 3.5 | 4.0 | 3.5 |
| Value for moneyWhat you get for the price, including the free plan. | 4.0 | 5.0 | 4.5 |
| Speed & reliabilityHow fast it is and how often it falls over. | 4.0 | 4.0 | 4.0 |
Feature comparison
A tick means it does this today. A dash means we haven't checked.
| Attribute | Frase | Microsoft Clarity | SE Ranking |
|---|---|---|---|
| Access & platform | |||
| Free plan | No | Yes | No |
| Mobile app | – | – | No |
| Desktop app | – | No | No |
| Browser extension | – | No | Yes |
| API access | Yes | Yes | Yes |
| Teams & business | |||
| Team workspace | Yes | Yes | Yes |
| Enterprise plan or SSO | Yes | No | Yes |
| Connects to other apps | Yes | Yes | Yes |
| Open source or self-hosted | No | No | No |
| AI abilities | |||
| Works with your files | – | No | No |
| Understands images | – | No | – |
| Makes images | No | No | No |
| Makes video | No | No | No |
| Writes code | No | No | No |
| Runs agents or automations | Yes | – | No |
| Learns your brand or style | Yes | No | – |
| Works in many languages | Yes | Yes | Yes |
| Capabilities score | 7/ 17 | 5/ 17 | 6/ 17 |
Pricing
Plans as listed on each vendor's site when we last checked. Confirm before you buy.
| Attribute | Frase | Microsoft Clarity | SE Ranking |
|---|---|---|---|
| Plans | Starter $49/mo, or $39/mo billed yearly One person writing a few articles a month. | FreeOur pick Free Every website and online store. | CoreOur pick $129/mo, or $103.20/mo billed yearly Small businesses and freelancers. |
ProfessionalOur pick $129/mo, or $103/mo billed yearly Small teams publishing weekly. | Growth $279/mo, or $223.20/mo billed yearly Agencies and teams with many sites. | ||
Scale $299/mo, or $239/mo billed yearly Agencies running several sites. | Enterprise Custom Large teams. | ||
Enterprise Custom Large teams needing white-label and SSO. | |||
| Which plan to pick | Professional is the plan most teams settle on, because Starter's 10 articles a month runs out quickly. Try the 7-day trial on two or three real articles before paying. | There's one plan and it's free. Microsoft says it's free forever with no traffic limits. Install the tracking code through Shopify, WordPress or Google Tag Manager and it starts recording within minutes. | Start the 14-day free trial. Core covers most small businesses and freelancers, and paying yearly saves 20%. Agencies should look at Growth plus the $69 a month Agency Pack for white-label reports and client seats. |
Key features
| Attribute | Frase | Microsoft Clarity | SE Ranking |
|---|---|---|---|
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Pros and cons
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Who each one is for
| Attribute | Frase | Microsoft Clarity | SE Ranking |
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Questions people ask
Which is better, Frase, Microsoft Clarity or SE Ranking?
Microsoft Clarity scores highest overall in our ratings (Frase 4.0/5, Microsoft Clarity 4.3/5 and SE Ranking 4.1/5). Frase is best for Building SEO content briefs fast and drafting articles from a brief. Microsoft Clarity is best for finding checkout drop-offs and watching real user sessions. SE Ranking is best for daily rank tracking on a budget and agencies needing white-label client reports.
Which is cheaper, Frase, Microsoft Clarity or SE Ranking?
Frase: There's no free plan. Paid plans start at $49/mo. Microsoft Clarity: It's free to use. SE Ranking: There's no free plan. Paid plans start at $129/mo.
Which is easier to use, Frase, Microsoft Clarity or SE Ranking?
Microsoft Clarity rates highest for ease of use in our scores. Store owners and marketers who want to know why visitors aren't converting, without paying for it.
How we compare
Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.
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