Side-by-side comparison · SEO & Analytics
Amplitude vs Frase vs Microsoft Clarity
Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.
Comparing 3 tools, the maximum.
At a glance
Pick it if: Product and growth teams at apps and SaaS companies who want deep analytics and AI that spots changes for them.
Pick it if: Small marketing teams, freelancers and agencies who write SEO content and want research, briefs and drafts in one place.
Pick it if: Store owners and marketers who want to know why visitors aren't converting, without paying for it.
Overview
| Attribute | Amplitude | Frase | Microsoft Clarity |
|---|---|---|---|
| In one line | Product analytics with AI agents that watch your numbers and flag changes for you. | Researches, briefs and drafts SEO articles, and tracks if AI search cites you. | Free heatmaps and session replays that show where visitors get stuck. |
| Pricing model | Freemium | Paid | Free |
| Starting price | First 2M events free | $49/mo | Free |
| Free plan | Yes | No | Yes |
| Works with Claude Code | Yes | Yes | Yes |
Rating breakdown
Our scores out of 5. The higher bar in each row is highlighted.
| Attribute | Amplitude | Frase | Microsoft Clarity |
|---|---|---|---|
| Overall rating | 4.0 | 4.0 | 4.3Winner |
| Ease of useHow quickly someone non-technical gets value from it. | 3.0 | 4.0 | 4.5 |
| FeaturesHow completely it covers its own job, and how well the pieces fit together. | 4.5 | 4.5 | 4.0 |
| Output qualityHow good the results are before you fix them. | 4.5 | 3.5 | 4.0 |
| Value for moneyWhat you get for the price, including the free plan. | 4.0 | 4.0 | 5.0 |
| Speed & reliabilityHow fast it is and how often it falls over. | 4.0 | 4.0 | 4.0 |
Feature comparison
A tick means it does this today. A dash means we haven't checked.
| Attribute | Amplitude | Frase | Microsoft Clarity |
|---|---|---|---|
| Access & platform | |||
| Free plan | Yes | No | Yes |
| Mobile app | No | – | – |
| Desktop app | No | – | No |
| Browser extension | No | – | No |
| API access | Yes | Yes | Yes |
| Teams & business | |||
| Team workspace | Yes | Yes | Yes |
| Enterprise plan or SSO | Yes | Yes | No |
| Connects to other apps | Yes | Yes | Yes |
| Open source or self-hosted | No | No | No |
| AI abilities | |||
| Works with your files | No | – | No |
| Understands images | – | – | No |
| Makes images | No | No | No |
| Makes video | No | No | No |
| Writes code | No | No | No |
| Runs agents or automations | Yes | Yes | – |
| Learns your brand or style | – | Yes | No |
| Works in many languages | Yes | Yes | Yes |
| Capabilities score | 7/ 17 | 7/ 17 | 5/ 17 |
Pricing
Plans as listed on each vendor's site when we last checked. Confirm before you buy.
| Attribute | Amplitude | Frase | Microsoft Clarity |
|---|---|---|---|
| Plans | FreeOur pick Free Startups and small apps. | Starter $49/mo, or $39/mo billed yearly One person writing a few articles a month. | FreeOur pick Free Every website and online store. |
Plus First 2M events free, then usage-based Growing teams that need more charts and history. | ProfessionalOur pick $129/mo, or $103/mo billed yearly Small teams publishing weekly. | ||
Growth Custom Product teams at scale. | Scale $299/mo, or $239/mo billed yearly Agencies running several sites. | ||
Enterprise Custom Large organisations. | Enterprise Custom Large teams needing white-label and SSO. | ||
| Which plan to pick | Start on Free, which includes the AI agents and MCP. Move to Plus when you need custom events, cohorts or alerts. Growth and Enterprise are for larger product teams and need a sales call. | Professional is the plan most teams settle on, because Starter's 10 articles a month runs out quickly. Try the 7-day trial on two or three real articles before paying. | There's one plan and it's free. Microsoft says it's free forever with no traffic limits. Install the tracking code through Shopify, WordPress or Google Tag Manager and it starts recording within minutes. |
Key features
| Attribute | Amplitude | Frase | Microsoft Clarity |
|---|---|---|---|
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Pros and cons
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Who each one is for
| Attribute | Amplitude | Frase | Microsoft Clarity |
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Questions people ask
Which is better, Amplitude, Frase or Microsoft Clarity?
Microsoft Clarity scores highest overall in our ratings (Amplitude 4.0/5, Frase 4.0/5 and Microsoft Clarity 4.3/5). Amplitude is best for deep product analytics for apps and AI agents that flag metric changes. Frase is best for Building SEO content briefs fast and drafting articles from a brief. Microsoft Clarity is best for finding checkout drop-offs and watching real user sessions.
Which is cheaper, Amplitude, Frase or Microsoft Clarity?
Amplitude: There's a free plan, and paid plans start at First 2M events free. Frase: There's no free plan. Paid plans start at $49/mo. Microsoft Clarity: It's free to use.
Which is easier to use, Amplitude, Frase or Microsoft Clarity?
Microsoft Clarity rates highest for ease of use in our scores. Store owners and marketers who want to know why visitors aren't converting, without paying for it.
How we compare
Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.
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