Side-by-side comparison · Website & App Builders

Durable vs Figma Make

Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.

Best overall

Durable

4.0

From $25/mo

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Figma Make

3.9

From $16/mo per Full seat

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Comparing 2 tools. Add one more if you like.

At a glance

Durable4.0

Best overallEasiest to use

Pick it if: Sole traders and small local service businesses that want a website and simple customer tools live the same day.

Figma Make3.9

Pick it if: Designers, product teams and founders who already design in Figma and want their designs to work like a real app.

Overview

Attribute	Durable	Figma Make
In one line	Builds a small-business website in a minute, with a CRM, bookings and payments built in.	Figma's AI builder that turns a prompt or your Figma design into a working app or site.
Pricing model	Freemium	Freemium
Starting price	$25/mo	$16/mo per Full seat
Free plan	Yes	Yes
Works with Claude Code	No	Yes

Rating breakdown

Our scores out of 5. The higher bar in each row is highlighted.

Attribute	Durable	Figma Make
Overall rating	4.0Winner	3.9
Ease of useHow quickly someone non-technical gets value from it.	5.0	4.0
FeaturesHow completely it covers its own job, and how well the pieces fit together.	3.5	4.0
Output qualityHow good the results are before you fix them.	3.0	4.0
Value for moneyWhat you get for the price, including the free plan.	4.0	4.0
Speed & reliabilityHow fast it is and how often it falls over.	4.5	3.5

Feature comparison

A tick means it does this today. A dash means we haven't checked.

Attribute	Durable	Figma Make
Access & platform
Free plan	Yes	Yes
Mobile app	Yes	No
Desktop app	–	Yes
Browser extension	–	No
API access	–	Yes
Teams & business
Team workspace	–	Yes
Enterprise plan or SSO	–	Yes
Connects to other apps	–	Yes
Open source or self-hosted	No	No
AI abilities
Works with your files	–	Yes
Understands images	–	Yes
Makes images	Yes	Yes
Makes video	No	No
Writes code	No	Yes
Runs agents or automations	–	Yes
Learns your brand or style	Yes	Yes
Works in many languages	Yes	Yes
Capabilities score	5/ 17	13/ 17

Pricing

Plans as listed on each vendor's site when we last checked. Confirm before you buy.

Attribute	Durable	Figma Make
Plans	Free Free Seeing what your site would look like.	Starter Free Trying Make on a small idea.
	LaunchOur pick $25/mo, or about $22/mo billed yearly Most small businesses going live.	ProfessionalOur pick $16/mo per Full seat Freelancers and small teams building with Make regularly.
	Grow $49/mo, or about $41/mo billed yearly Busier businesses using the AI tools a lot.	Organization $55/mo per Full seat, billed yearly Larger companies with several design teams.
		Enterprise $90/mo per Full seat, billed yearly Big organisations with strict security needs.
Which plan to pick	Build on Free to see if you like the result, then move to Launch to go live on your own domain. Grow is only worth it if you have lots of customers or use the AI marketing tools heavily.	Try it free first, but expect to run out of credits quickly. If you design in Figma most days, a Professional Full seat is the one to get. Extra credits can be bought pay-as-you-go if a big project needs them.

Key features

Attribute	Durable	Figma Make
Standout features	Instant website Edit by chatting CRM and bookings Payments Marketing helpers	Prompt or design to app Chat and point edits Publish to the web Backend for data Code view and GitHub Connectors

Pros and cons

Attribute	Durable	Figma Make
Pros	The fastest route from nothing to a live small-business website No design or technical skill needed CRM, bookings and payments included Free plan to try before paying	Builds from your own Figma designs, so it matches your brand Publish to the web with a custom domain Backend for logins and data built in Code is yours to edit, download or push to GitHub No new tool to learn if your team already uses Figma
Cons	Sites look alike and follow a fixed single-page style Limited design control compared with Wix or Framer AI-written copy is generic until you rewrite it CRM and booking tools are basic for growing teams	AI credits are shared with all of Figma's AI features and run out fast on the free plan Better for prototypes and small sites than full products GitHub push is one way and only to a repo Make creates Users have reported failed code downloads and GitHub pushes this year

Who each one is for

Attribute	Durable	Figma Make
Best for	A website for a local service business in minutes Online bookings from your site Tracking leads and customers simply AI-written website copy and blog posts	Turning a Figma design into a working prototype Testing an app idea with real users Publishing a simple website or landing page Building small internal tools that match your brand
You'll find it used by	Sole traders Tradies Consultants and coaches Local service businesses	Designers Product teams Founders Agencies Marketers

Questions people ask

Which is better, Durable or Figma Make?

Durable scores highest overall in our ratings (Durable 4.0/5 and Figma Make 3.9/5). Durable is best for A website for a local service business in minutes and online bookings from your site. Figma Make is best for turning a Figma design into a working prototype and testing an app idea with real users.

Which is cheaper, Durable or Figma Make?

Durable: There's a free plan, and paid plans start at $25/mo. Figma Make: There's a free plan, and paid plans start at $16/mo per Full seat.

Which is easier to use, Durable or Figma Make?

Durable rates highest for ease of use in our scores. Sole traders and small local service businesses that want a website and simple customer tools live the same day.

Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.

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