Durable

Durable is an AI website builder made for small service businesses. Answer a few questions about your business and it builds a one-page website with copy, images and a contact form in about a minute, then lets you edit it by clicking or chatting. Around the site it adds the basics of running the business: a simple CRM for leads and customers, online bookings, payments, reviews, a blog writer, a logo maker and AI help with social posts and search visibility.

Pick Durable when you are a tradie, consultant, cleaner, coach or other local business that needs a decent site live today and doesn't want to manage a website project. Wix and Framer give far more design control and suit bigger sites; Shopify is the pick if you mainly sell products; 10Web suits people who want WordPress underneath. Durable trades flexibility for speed.

The catch: the sites follow a fairly fixed single-page layout, so they look alike and are hard to customise, and the AI copy needs rewriting to sound like you. Its CRM and booking tools are basic next to a dedicated tool like HubSpot. The free plan is only a preview on a durable.site address; you need a paid plan to use your own domain.

• Sole traders
• Tradies
• Consultants and coaches
• Local service businesses

Sole traders and small local service businesses that want a website and simple customer tools live the same day.

• Instant website

  Builds a full one-page site with text, images and a contact form from a few answers about your business.

• Edit by chatting

  Ask the AI assistant to change sections, rewrite copy or add pages.

• CRM and bookings

  Keeps leads and customers in one list and lets people book your services from the site.

• Payments

  Take payments tied to your bookings and customer records.

• Marketing helpers

  AI blog writer, image studio, logo maker, reviews and search-visibility tools.

• Free

  Free

  Seeing what your site would look like.

  • Website preview with hosting
  • Free durable.site address
  • CRM for up to 10 customers
  • 300 AI credits in total
• Our pick

  Launch

  $25/mo, or about $22/mo billed yearly

  Most small businesses going live.

  • Connect or register your own domain (first year free, up to $20)
  • Unlimited bookings and built-in CRM
  • 1,000 AI credits a month
  • Forms, analytics and search tools

• Grow

  $49/mo, or about $41/mo billed yearly

  Busier businesses using the AI tools a lot.

  • Everything in Launch
  • Unlimited customers in the CRM
  • 5,000 AI credits a month
  • Translate your site into other languages

Prices in USD unless noted, checked 22 October 2026. Vendors change plans often, so confirm on their site before you buy.

Ways Durable can slot into your week.

1. 1

   Get a tradie website live today

   Answer a few questions, check the copy and photos, connect your domain and you're online before lunch.

2. 2

   Take bookings online

   Let customers book a quote visit or session straight from the site instead of phoning.

3. 3

   Keep a simple customer list

   Track enquiries and past customers in the built-in CRM instead of a notebook or spreadsheet.

4. 4

   Write blog posts for search

   Use the AI blog writer to publish posts on the questions your customers ask.

For a one-person business it can replace a separate website, booking tool and basic CRM. As you grow you may move leads into HubSpot or a proper booking system.

The closest alternatives to Durable in the library, best rated first.

• 

  Shopify

  4.4

  Best for launching an online store

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• 

  Lovable

  4.2

  Best for MVPs and prototypes

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• 

  Framer

  4.1

  Best for startup marketing sites

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• 

  v0

  3.8

  Best for landing pages and marketing sites

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