Side-by-side comparison · Website & App Builders
Durable vs Figma Make vs Shopify
Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.
Comparing 3 tools, the maximum.
At a glance
Pick it if: Sole traders and small local service businesses that want a website and simple customer tools live the same day.
Pick it if: Designers, product teams and founders who already design in Figma and want their designs to work like a real app.
Pick it if: Anyone selling physical or digital products online, from first-time sellers to established brands.
Overview
| Attribute | Durable | Figma Make | Shopify |
|---|---|---|---|
| In one line | Builds a small-business website in a minute, with a CRM, bookings and payments built in. | Figma's AI builder that turns a prompt or your Figma design into a working app or site. | Online store platform with an AI assistant, Sidekick, that helps you build and run it. |
| Pricing model | Freemium | Freemium | Paid |
| Starting price | $25/mo | $16/mo per Full seat | $29/mo |
| Free plan | Yes | Yes | No |
| Works with Claude Code | No | Yes | Yes |
Rating breakdown
Our scores out of 5. The higher bar in each row is highlighted.
| Attribute | Durable | Figma Make | Shopify |
|---|---|---|---|
| Overall rating | 4.0 | 3.9 | 4.4Winner |
| Ease of useHow quickly someone non-technical gets value from it. | 5.0 | 4.0 | 4.5 |
| FeaturesHow completely it covers its own job, and how well the pieces fit together. | 3.5 | 4.0 | 5.0 |
| Output qualityHow good the results are before you fix them. | 3.0 | 4.0 | 4.0 |
| Value for moneyWhat you get for the price, including the free plan. | 4.0 | 4.0 | 4.0 |
| Speed & reliabilityHow fast it is and how often it falls over. | 4.5 | 3.5 | 4.5 |
Feature comparison
A tick means it does this today. A dash means we haven't checked.
| Attribute | Durable | Figma Make | Shopify |
|---|---|---|---|
| Access & platform | |||
| Free plan | Yes | Yes | No |
| Mobile app | Yes | No | Yes |
| Desktop app | – | Yes | – |
| Browser extension | – | No | – |
| API access | – | Yes | Yes |
| Teams & business | |||
| Team workspace | – | Yes | Yes |
| Enterprise plan or SSO | – | Yes | Yes |
| Connects to other apps | – | Yes | Yes |
| Open source or self-hosted | No | No | No |
| AI abilities | |||
| Works with your files | – | Yes | Yes |
| Understands images | – | Yes | Yes |
| Makes images | Yes | Yes | Yes |
| Makes video | No | No | No |
| Writes code | No | Yes | Yes |
| Runs agents or automations | – | Yes | Yes |
| Learns your brand or style | Yes | Yes | Yes |
| Works in many languages | Yes | Yes | Yes |
| Capabilities score | 5/ 17 | 13/ 17 | 12/ 17 |
Pricing
Plans as listed on each vendor's site when we last checked. Confirm before you buy.
| Attribute | Durable | Figma Make | Shopify |
|---|---|---|---|
| Plans | Free Free Seeing what your site would look like. | Starter Free Trying Make on a small idea. | BasicOur pick $29/mo billed yearly, or $39 monthly New and solo sellers. |
LaunchOur pick $25/mo, or about $22/mo billed yearly Most small businesses going live. | ProfessionalOur pick $16/mo per Full seat Freelancers and small teams building with Make regularly. | Grow $79/mo billed yearly, or $105 monthly Small teams with steady sales. | |
Grow $49/mo, or about $41/mo billed yearly Busier businesses using the AI tools a lot. | Organization $55/mo per Full seat, billed yearly Larger companies with several design teams. | Advanced $299/mo billed yearly, or $399 monthly Bigger stores selling internationally. | |
Enterprise $90/mo per Full seat, billed yearly Big organisations with strict security needs. | Plus From $2,300/mo High-volume and complex businesses. | ||
| Which plan to pick | Build on Free to see if you like the result, then move to Launch to go live on your own domain. Grow is only worth it if you have lots of customers or use the AI marketing tools heavily. | Try it free first, but expect to run out of credits quickly. If you design in Figma most days, a Professional Full seat is the one to get. Extra credits can be bought pay-as-you-go if a big project needs them. | Start on Basic; Sidekick and the core store are the same on every plan. Move to Grow when you add staff or your monthly sales are high enough that its lower card rates cover the price difference. |
Key features
| Attribute | Durable | Figma Make | Shopify |
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Pros and cons
| Attribute | Durable | Figma Make | Shopify |
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Who each one is for
| Attribute | Durable | Figma Make | Shopify |
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Questions people ask
Which is better, Durable, Figma Make or Shopify?
Shopify scores highest overall in our ratings (Durable 4.0/5, Figma Make 3.9/5 and Shopify 4.4/5). Durable is best for A website for a local service business in minutes and online bookings from your site. Figma Make is best for turning a Figma design into a working prototype and testing an app idea with real users. Shopify is best for launching an online store and running products, orders and stock in one place.
Which is cheaper, Durable, Figma Make or Shopify?
Durable: There's a free plan, and paid plans start at $25/mo. Figma Make: There's a free plan, and paid plans start at $16/mo per Full seat. Shopify: There's no free plan. Paid plans start at $29/mo.
Which is easier to use, Durable, Figma Make or Shopify?
Durable rates highest for ease of use in our scores. Sole traders and small local service businesses that want a website and simple customer tools live the same day.
How we compare
Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.
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