Side-by-side comparison · SEO & Analytics
DataForSEO vs Contentsquare (formerly Hotjar) vs Moz
Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.
Comparing 3 tools, the maximum.
At a glance
Pick it if: Anyone using Claude Code or building their own tools who wants real SEO data without a big monthly plan.
Pick it if: Store owners, marketers and UX teams who want to see and hear why visitors leave, with surveys alongside the recordings.
Pick it if: Small businesses, freelancers and in-house marketers who want a friendlier, cheaper SEO toolkit than Ahrefs or Semrush.
Contentsquare (formerly Hotjar) scores highest overall, but DataForSEO gives you more for your money. Which one is right comes down to what you value most.
Overview
| Attribute | DataForSEO | Contentsquare (formerly Hotjar) | Moz |
|---|---|---|---|
| In one line | Raw search, keyword and backlink data you pay for by the query, built for AI agents. | Heatmaps, session replays and surveys that show why visitors leave, with AI summaries. | A long-running SEO toolkit for keywords, links and rankings, known for Domain Authority. |
| Pricing model | Paid | Freemium | Paid |
| Starting price | From $50 top-up | From $39/mo | $49/mo |
| Free plan | No | Yes | No |
| Works with Claude Code | Yes | Yes | Yes |
Rating breakdown
Our scores out of 5. The higher bar in each row is highlighted.
| Attribute | DataForSEO | Contentsquare (formerly Hotjar) | Moz |
|---|---|---|---|
| Overall rating | 4.0 | 4.3Winner | 3.9 |
| Ease of useHow quickly someone non-technical gets value from it. | 2.5 | 4.5 | 4.0 |
| FeaturesHow completely it covers its own job, and how well the pieces fit together. | 4.0 | 4.5 | 4.0 |
| Output qualityHow good the results are before you fix them. | 4.0 | 4.0 | 4.0 |
| Value for moneyWhat you get for the price, including the free plan. | 5.0 | 4.5 | 3.5 |
| Speed & reliabilityHow fast it is and how often it falls over. | 4.5 | 4.0 | 4.0 |
Feature comparison
A tick means it does this today. A dash means we haven't checked.
| Attribute | DataForSEO | Contentsquare (formerly Hotjar) | Moz |
|---|---|---|---|
| Access & platform | |||
| Free plan | No | Yes | No |
| Mobile app | No | No | No |
| Desktop app | No | No | No |
| Browser extension | No | No | Yes |
| API access | Yes | Yes | Yes |
| Teams & business | |||
| Team workspace | – | Yes | Yes |
| Enterprise plan or SSO | No | Yes | – |
| Connects to other apps | Yes | Yes | Yes |
| Open source or self-hosted | No | No | No |
| AI abilities | |||
| Works with your files | No | No | No |
| Understands images | No | – | – |
| Makes images | No | No | No |
| Makes video | No | No | No |
| Writes code | No | No | No |
| Runs agents or automations | No | No | No |
| Learns your brand or style | No | – | – |
| Works in many languages | Yes | Yes | Yes |
| Capabilities score | 3/ 17 | 6/ 17 | 5/ 17 |
Pricing
Plans as listed on each vendor's site when we last checked. Confirm before you buy.
| Attribute | DataForSEO | Contentsquare (formerly Hotjar) | Moz |
|---|---|---|---|
| Plans | Pay as you goOur pick From $50 top-up Anyone who wants real data in Claude Code without a subscription. | FreeOur pick Free Most small business websites. | Starter $49/mo A single small site. |
Growth From $39/mo billed yearly, or $49 monthly Businesses that want AI summaries and longer history. | StandardOur pick $99/mo Small businesses doing regular SEO. | ||
Pro Custom Teams running conversion work across many sites. | Medium $179/mo In-house teams and freelancers with several sites. | ||
Enterprise Custom Large companies. | Large $299/mo Agencies. | ||
| Which plan to pick | There's only one way to pay. Use the $1 trial credit to test the MCP server, then top up $50 and set a daily limit of a dollar or two. Use the cheaper standard queue for bulk jobs and the live mode only when you need an answer now. | Start on Free. For most small sites it does what Hotjar's paid plans used to. Take the 15-day Growth trial to see if the AI summaries save you time before paying. Survey responses are a separate product with their own Growth plan from $79 a month. | Try the free MozBar and Domain Authority checks first. If you want rank tracking and site audits for one business, Standard is the sensible plan, and paying yearly saves about 20%. Plan limits change often, so compare them on Moz's pricing page before you buy. |
Key features
| Attribute | DataForSEO | Contentsquare (formerly Hotjar) | Moz |
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Pros and cons
| Attribute | DataForSEO | Contentsquare (formerly Hotjar) | Moz |
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Who each one is for
| Attribute | DataForSEO | Contentsquare (formerly Hotjar) | Moz |
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Questions people ask
Which is better, DataForSEO, Contentsquare (formerly Hotjar) or Moz?
Contentsquare (formerly Hotjar) scores highest overall in our ratings (DataForSEO 4.0/5, Contentsquare (formerly Hotjar) 4.3/5 and Moz 3.9/5). DataForSEO is best for SEO research from Claude Code and keyword volumes on demand. Contentsquare (formerly Hotjar) is best for seeing why visitors leave a page and heatmaps and session replays. Moz is best for Checking Domain Authority and backlinks and keyword research for beginners.
Which is cheaper, DataForSEO, Contentsquare (formerly Hotjar) or Moz?
DataForSEO: There's no free plan. Paid plans start at From $50 top-up. Contentsquare (formerly Hotjar): There's a free plan, and paid plans start at From $39/mo. Moz: There's no free plan. Paid plans start at $49/mo.
Which is easier to use, DataForSEO, Contentsquare (formerly Hotjar) or Moz?
Contentsquare (formerly Hotjar) rates highest for ease of use in our scores. Store owners, marketers and UX teams who want to see and hear why visitors leave, with surveys alongside the recordings.
How we compare
Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.
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