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Side-by-side comparison · Marketing & Ads

Creatify vs HubSpot vs Manychat

Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.

Creatify

4.0

From $15/mo

HubSpot

4.1

From From $800/mo

Best overall

Manychat

4.3

From $0

Comparing 3 tools, the maximum.

At a glance

Easiest to use

Pick it if: Online stores and ad agencies that need a lot of short video ads to test without booking creators.

Pick it if: Service businesses, agencies and B2B teams that need contacts, deals and marketing in one system.

Best overallBest value

Pick it if: Creators, coaches and small businesses who get leads on Instagram and want every comment and DM answered instantly, without living in the inbox.

Overview

AttributeCreatifyHubSpotManychat
In one lineTurns a product link into video ads with AI presenters, ready for TikTok and Meta.A free CRM with AI agents that handle leads, support and content for you.Auto-DMs anyone who comments a keyword on your Instagram posts, and answers your DMs.
Pricing modelFreemiumFreemiumFreemium
Starting price$15/moFrom $800/mo$0
Free plan Yes Yes Yes
Works with Claude Code Yes Yes Yes

Rating breakdown

Our scores out of 5. The higher bar in each row is highlighted.

AttributeCreatifyHubSpotManychat
Overall rating4.04.14.3Winner
Ease of useHow quickly someone non-technical gets value from it.
4.5
4.0
4.0
FeaturesHow completely it covers its own job, and how well the pieces fit together.
4.5
5.0
4.5
Output qualityHow good the results are before you fix them.
3.5
4.0
4.5
Value for moneyWhat you get for the price, including the free plan.
3.5
3.5
4.0
Speed & reliabilityHow fast it is and how often it falls over.
4.0
4.0
4.5

Feature comparison

A tick means it does this today. A dash means we haven't checked.

AttributeCreatifyHubSpotManychat
Access & platform
Free plan Yes Yes Yes
Mobile app No Yes Yes
Desktop app No No No
Browser extension– Yes No
API access Yes Yes Yes
Teams & business
Team workspace Yes Yes Yes
Enterprise plan or SSO Yes Yes No
Connects to other apps– Yes Yes
Open source or self-hosted No No No
AI abilities
Works with your files Yes Yes Yes
Understands images Yes––
Makes images Yes Yes No
Makes video Yes No No
Writes code No No No
Runs agents or automations Yes Yes Yes
Learns your brand or style Yes Yes Yes
Works in many languages Yes Yes Yes
Capabilities score11/ 1712/ 179/ 17

Pricing

Plans as listed on each vendor's site when we last checked. Confirm before you buy.

AttributeCreatifyHubSpotManychat
Plans

Free

Free

Trying it out before you pay.

Free

Free

Anyone who needs a CRM and basic marketing tools without a budget.

Free

$0

Trying one or two automations.

Standard

$15/mo, or $10/mo billed yearly

A small store making a few ads a month.

Marketing Hub StarterOur pick

$20/seat/mo, currently $7/seat/mo for new customers

Small teams ready to remove the branding and send more.

Essential

$17/mo, or $14/mo billed yearly

A creator or small business running comment-to-DM.

ProOur pick

$55/mo, or $38/mo billed yearly

Brands testing ads every week.

Marketing Hub Professional

From $800/mo billed yearly, or $890/mo

Marketing teams that need real automation.

ProOur pick

$39/mo, or $29/mo billed yearly

Accounts with steady leads that want AI replies.

Max

$95/mo, or $66/mo billed yearly

Heavier users and small teams.

Marketing Hub Enterprise

From $3,600/mo

Large teams with several brands or business units.

Business

$99/mo, or $69/mo billed yearly

Growing businesses with a team in the inbox.

Business

$195/mo, or $136/mo billed yearly

Agencies and in-house teams.

Advanced

$199/mo, or $139/mo billed yearly

Big accounts and agencies with high volume.

Enterprise

Custom

Large teams needing custom terms.

Which plan to pickPro is the plan that makes Creatify worth it, because ad cloning, competitor tracking and the ad agent start there. Try Standard or the free plan first to see how many credits your typical video uses. The API is priced separately, from $99 a month.Run the free CRM for as long as you can; it covers most small businesses. Starter is the sensible first paid step when you want the branding gone and more sends. Only move to Professional when you have a specific automation in mind that will pay for the jump.Set up your first comment-to-DM on Free to see it work, then take the 14-day trial. Essential is enough if you just want links sent from comments. Pick Pro if you want AI answering DMs or use WhatsApp, and Business once a team shares the inbox. Prices exclude tax and vary by billing country.

Key features

AttributeCreatifyHubSpotManychat
Standout features
  • URL to video
  • AI actors and avatars
  • Batch variations
  • Ad clone and competitor tracker
  • Ad agent and automations
  • API
  • Free CRM
  • Breeze agents
  • Marketing email and forms
  • Workflows
  • Reporting
  • Data quality tools
  • Comment-to-DM
  • Story and follower triggers
  • Flow builder
  • Manychat AI
  • Every messaging channel
  • Broadcasts

Pros and cons

AttributeCreatifyHubSpotManychat
Pros
  • Product link to finished ad in a few minutes
  • Large library of AI actors and custom avatars
  • Batch mode makes testing many hooks easy
  • Cheaper entry than Arcads
  • API for agencies and bulk work
  • One of the most generous free CRMs around
  • Marketing, sales and support share the same customer record
  • Breeze agents take over lead research, support answers and first drafts
  • Starter tiers are affordable per seat
  • Enormous library of integrations and agencies that know it
  • The quickest way to send a link to everyone who comments a keyword
  • Official Meta Business Partner, so it uses Instagram's approved API
  • Templates get your first automation live in minutes
  • One inbox for Instagram, WhatsApp, Messenger, TikTok and more
  • AI replies that learn your business and tone
Cons
  • Credits run out faster than expected and expire after two months
  • Many of the best templates and ad tools are locked to Pro and above
  • Complaints about refunds and hard-to-reach support
  • AI presenters can still look and sound artificial, and fixing a mispronounced word costs another render
  • Professional and Enterprise are a steep jump, with onboarding fees on top
  • Marketing contacts are a separate limit, and costs rise with your list
  • Many AI features draw on a credit allowance that runs out
  • Weaker than Klaviyo for ecommerce behaviour-based email
  • Cost grows with active contacts, so a viral post can mean overage fees
  • The free plan is tiny: 25 contacts a month and 4 automations
  • Manychat AI and WhatsApp need Pro or higher
  • Bigger flows take time to learn in the builder
  • Meta's rules limit automated messages to within 24 hours of a person's last interaction

Who each one is for

AttributeCreatifyHubSpotManychat
Best for
  • UGC-style video ads from a product link
  • Testing many hooks and versions of one ad
  • Ads with AI presenters or your own avatar
  • Bulk video for agencies through the API
  • Tracking leads and deals
  • B2B email marketing
  • Chatbots that answer customers
  • Keeping contact data clean
  • Sending a link by DM to everyone who comments a keyword
  • Answering Instagram DMs and FAQs automatically
  • Growing an email list from Reels and stories
  • Following up leads in DMs until they book or buy
You'll find it used by
  • E-commerce brands
  • Performance agencies
  • Media buyers
  • App marketers
  • Solo founders
  • B2B teams
  • Agencies
  • Consultants
  • Service businesses
  • Creators
  • Coaches
  • Online stores
  • Small businesses
  • Agencies

Questions people ask

Which is better, Creatify, HubSpot or Manychat?

Manychat scores highest overall in our ratings (Creatify 4.0/5, HubSpot 4.1/5 and Manychat 4.3/5). Creatify is best for UGC-style video ads from a product link and testing many hooks and versions of one ad. HubSpot is best for tracking leads and deals and B2B email marketing. Manychat is best for sending a link by DM to everyone who comments a keyword and Answering Instagram DMs and FAQs automatically.

Which is cheaper, Creatify, HubSpot or Manychat?

Creatify: There's a free plan, and paid plans start at $15/mo. HubSpot: There's a free plan, and paid plans start at From $800/mo. Manychat: There's a free plan, and paid plans start at $0.

Which is easier to use, Creatify, HubSpot or Manychat?

Creatify rates highest for ease of use in our scores. Online stores and ad agencies that need a lot of short video ads to test without booking creators.

How we compare

Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.

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