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Side-by-side comparison · Marketing & Ads

Creatify vs HubSpot vs Stripo

Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.

Creatify

4.0

From $15/mo

HubSpot

4.1

From From $800/mo

Best overall

Stripo

4.2

From $20/mo

Comparing 3 tools, the maximum.

At a glance

Pick it if: Online stores and ad agencies that need a lot of short video ads to test without booking creators.

Pick it if: Service businesses, agencies and B2B teams that need contacts, deals and marketing in one system.

Best overallBest value

Pick it if: Email marketers, agencies and designers who make lots of branded emails for one or more email platforms.

Overview

AttributeCreatifyHubSpotStripo
In one lineTurns a product link into video ads with AI presenters, ready for TikTok and Meta.A free CRM with AI agents that handle leads, support and content for you.Builds responsive email templates by drag and drop, then exports them to your email tool.
Pricing modelFreemiumFreemiumFreemium
Starting price$15/moFrom $800/mo$20/mo
Free plan Yes Yes Yes
Works with Claude Code Yes Yes Yes

Rating breakdown

Our scores out of 5. The higher bar in each row is highlighted.

AttributeCreatifyHubSpotStripo
Overall rating4.04.14.2Winner
Ease of useHow quickly someone non-technical gets value from it.
4.5
4.0
4.5
FeaturesHow completely it covers its own job, and how well the pieces fit together.
4.5
5.0
4.5
Output qualityHow good the results are before you fix them.
3.5
4.0
4.0
Value for moneyWhat you get for the price, including the free plan.
3.5
3.5
4.0
Speed & reliabilityHow fast it is and how often it falls over.
4.0
4.0
4.0

Feature comparison

A tick means it does this today. A dash means we haven't checked.

AttributeCreatifyHubSpotStripo
Access & platform
Free plan Yes Yes Yes
Mobile app No Yes No
Desktop app No No No
Browser extension– Yes–
API access Yes Yes Yes
Teams & business
Team workspace Yes Yes Yes
Enterprise plan or SSO Yes Yes Yes
Connects to other apps– Yes Yes
Open source or self-hosted No No No
AI abilities
Works with your files Yes Yes Yes
Understands images Yes––
Makes images Yes Yes Yes
Makes video Yes No No
Writes code No No Yes
Runs agents or automations Yes Yes–
Learns your brand or style Yes Yes No
Works in many languages Yes Yes Yes
Capabilities score11/ 1712/ 179/ 17

Pricing

Plans as listed on each vendor's site when we last checked. Confirm before you buy.

AttributeCreatifyHubSpotStripo
Plans

Free

Free

Trying it out before you pay.

Free

Free

Anyone who needs a CRM and basic marketing tools without a budget.

Free

Free

Trying it out.

Standard

$15/mo, or $10/mo billed yearly

A small store making a few ads a month.

Marketing Hub StarterOur pick

$20/seat/mo, currently $7/seat/mo for new customers

Small teams ready to remove the branding and send more.

Basic

$20/mo, or $200/yr

A small business sending a few campaigns a month.

ProOur pick

$55/mo, or $38/mo billed yearly

Brands testing ads every week.

Marketing Hub Professional

From $800/mo billed yearly, or $890/mo

Marketing teams that need real automation.

MediumOur pick

$45/mo, or $450/yr

In-house teams and small agencies.

Max

$95/mo, or $66/mo billed yearly

Heavier users and small teams.

Marketing Hub Enterprise

From $3,600/mo

Large teams with several brands or business units.

Pro

$125/mo, or $1,250/yr

Agencies with many clients.

Business

$195/mo, or $136/mo billed yearly

Agencies and in-house teams.

Prime

Custom

Large teams.

Enterprise

Custom

Large teams needing custom terms.

Which plan to pickPro is the plan that makes Creatify worth it, because ad cloning, competitor tracking and the ad agent start there. Try Standard or the free plan first to see how many credits your typical video uses. The API is priced separately, from $99 a month.Run the free CRM for as long as you can; it covers most small businesses. Starter is the sensible first paid step when you want the branding gone and more sends. Only move to Professional when you have a specific automation in mind that will pay for the jump.Basic covers a business sending a few campaigns a month. Medium is the better fit for teams and small agencies, where 50 exports and two seats run out quickly. Extra members cost $10 each a month.

Key features

AttributeCreatifyHubSpotStripo
Standout features
  • URL to video
  • AI actors and avatars
  • Batch variations
  • Ad clone and competitor tracker
  • Ad agent and automations
  • API
  • Free CRM
  • Breeze agents
  • Marketing email and forms
  • Workflows
  • Reporting
  • Data quality tools
  • Drag-and-drop and HTML editor
  • 1,600+ templates
  • Modules and brand library
  • AI copy and images
  • Testing
  • Export to 90+ platforms

Pros and cons

AttributeCreatifyHubSpotStripo
Pros
  • Product link to finished ad in a few minutes
  • Large library of AI actors and custom avatars
  • Batch mode makes testing many hooks easy
  • Cheaper entry than Arcads
  • API for agencies and bulk work
  • One of the most generous free CRMs around
  • Marketing, sales and support share the same customer record
  • Breeze agents take over lead research, support answers and first drafts
  • Starter tiers are affordable per seat
  • Enormous library of integrations and agencies that know it
  • Easy to use, with high ratings for ease of setup on G2
  • Large template library and reusable modules
  • Exports to almost any email platform
  • AI helpers for copy, images, alt text and translation
  • API and MCP connection
Cons
  • Credits run out faster than expected and expire after two months
  • Many of the best templates and ad tools are locked to Pro and above
  • Complaints about refunds and hard-to-reach support
  • AI presenters can still look and sound artificial, and fixing a mispronounced word costs another render
  • Professional and Enterprise are a steep jump, with onboarding fees on top
  • Marketing contacts are a separate limit, and costs rise with your list
  • Many AI features draw on a credit allowance that runs out
  • Weaker than Klaviyo for ecommerce behaviour-based email
  • Free plan's four exports a month is very limited
  • Paid plans are capped by exports, which agencies hit fast
  • AI image credits are small on lower plans
  • An extra tool to pay for if your email platform's own editor is good enough

Who each one is for

AttributeCreatifyHubSpotStripo
Best for
  • UGC-style video ads from a product link
  • Testing many hooks and versions of one ad
  • Ads with AI presenters or your own avatar
  • Bulk video for agencies through the API
  • Tracking leads and deals
  • B2B email marketing
  • Chatbots that answer customers
  • Keeping contact data clean
  • Designing responsive emails without code
  • Agencies working across many email platforms
  • Reusable branded email modules
  • Translating emails into other languages
You'll find it used by
  • E-commerce brands
  • Performance agencies
  • Media buyers
  • App marketers
  • Solo founders
  • B2B teams
  • Agencies
  • Consultants
  • Service businesses
  • Email marketers
  • Agencies
  • Designers
  • E-commerce teams

Questions people ask

Which is better, Creatify, HubSpot or Stripo?

Stripo scores highest overall in our ratings (Creatify 4.0/5, HubSpot 4.1/5 and Stripo 4.2/5). Creatify is best for UGC-style video ads from a product link and testing many hooks and versions of one ad. HubSpot is best for tracking leads and deals and B2B email marketing. Stripo is best for designing responsive emails without code and agencies working across many email platforms.

Which is cheaper, Creatify, HubSpot or Stripo?

Creatify: There's a free plan, and paid plans start at $15/mo. HubSpot: There's a free plan, and paid plans start at From $800/mo. Stripo: There's a free plan, and paid plans start at $20/mo.

How we compare

Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.

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