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Side-by-side comparison · Marketing & Ads

beehiiv vs Creatify vs HubSpot

Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.

Best overall

beehiiv

4.2

From From $59/mo

Creatify

4.0

From $15/mo

HubSpot

4.1

From From $800/mo

Comparing 3 tools, the maximum.

At a glance

Best overallBest value

Pick it if: Creators, founders and media brands who want to treat their newsletter as a proper channel.

Pick it if: Online stores and ad agencies that need a lot of short video ads to test without booking creators.

Pick it if: Service businesses, agencies and B2B teams that need contacts, deals and marketing in one system.

Overview

AttributebeehiivCreatifyHubSpot
In one lineNewsletter platform with AI writing help, built-in growth tools and ways to get paid.Turns a product link into video ads with AI presenters, ready for TikTok and Meta.A free CRM with AI agents that handle leads, support and content for you.
Pricing modelFreemiumFreemiumFreemium
Starting priceFrom $59/mo$15/moFrom $800/mo
Free plan Yes Yes Yes
Works with Claude Code Yes Yes Yes

Rating breakdown

Our scores out of 5. The higher bar in each row is highlighted.

AttributebeehiivCreatifyHubSpot
Overall rating4.2Winner4.04.1
Ease of useHow quickly someone non-technical gets value from it.
4.5
4.5
4.0
FeaturesHow completely it covers its own job, and how well the pieces fit together.
4.0
4.5
5.0
Output qualityHow good the results are before you fix them.
4.0
3.5
4.0
Value for moneyWhat you get for the price, including the free plan.
4.0
3.5
3.5
Speed & reliabilityHow fast it is and how often it falls over.
4.5
4.0
4.0

Feature comparison

A tick means it does this today. A dash means we haven't checked.

AttributebeehiivCreatifyHubSpot
Access & platform
Free plan Yes Yes Yes
Mobile app Yes No Yes
Desktop app No No No
Browser extension No– Yes
API access Yes Yes Yes
Teams & business
Team workspace Yes Yes Yes
Enterprise plan or SSO Yes Yes Yes
Connects to other apps Yes– Yes
Open source or self-hosted No No No
AI abilities
Works with your files Yes Yes Yes
Understands images– Yes–
Makes images Yes Yes Yes
Makes video No Yes No
Writes code No No No
Runs agents or automations Yes Yes Yes
Learns your brand or style Yes Yes Yes
Works in many languages Yes Yes Yes
Capabilities score11/ 1711/ 1712/ 17

Pricing

Plans as listed on each vendor's site when we last checked. Confirm before you buy.

AttributebeehiivCreatifyHubSpot
Plans

FreeOur pick

Free

Anyone starting a newsletter from zero.

Free

Free

Trying it out before you pay.

Free

Free

Anyone who needs a CRM and basic marketing tools without a budget.

Lite

From $59/mo, or $49/mo billed yearly

Writers ready to earn from sponsors or paid tiers.

Standard

$15/mo, or $10/mo billed yearly

A small store making a few ads a month.

Marketing Hub StarterOur pick

$20/seat/mo, currently $7/seat/mo for new customers

Small teams ready to remove the branding and send more.

Pro

From $109/mo, or $95/mo billed yearly

Publications that want their own brand and deeper analytics.

ProOur pick

$55/mo, or $38/mo billed yearly

Brands testing ads every week.

Marketing Hub Professional

From $800/mo billed yearly, or $890/mo

Marketing teams that need real automation.

Enterprise

Custom

Media companies with several large publications.

Max

$95/mo, or $66/mo billed yearly

Heavier users and small teams.

Marketing Hub Enterprise

From $3,600/mo

Large teams with several brands or business units.

Business

$195/mo, or $136/mo billed yearly

Agencies and in-house teams.

Enterprise

Custom

Large teams needing custom terms.

Which plan to pickStay on Free until you have a few hundred engaged readers; it has everything you need to write and grow. Move to Lite when you want sponsor revenue or paid subscriptions, and to Pro when the beehiiv branding starts to bother you or your brand.Pro is the plan that makes Creatify worth it, because ad cloning, competitor tracking and the ad agent start there. Try Standard or the free plan first to see how many credits your typical video uses. The API is priced separately, from $99 a month.Run the free CRM for as long as you can; it covers most small businesses. Starter is the sensible first paid step when you want the branding gone and more sends. Only move to Professional when you have a specific automation in mind that will pay for the jump.

Key features

AttributebeehiivCreatifyHubSpot
Standout features
  • Editor with AI
  • Referral program
  • Recommendations
  • Paid subscriptions
  • Ad network
  • Website and automations
  • URL to video
  • AI actors and avatars
  • Batch variations
  • Ad clone and competitor tracker
  • Ad agent and automations
  • API
  • Free CRM
  • Breeze agents
  • Marketing email and forms
  • Workflows
  • Reporting
  • Data quality tools

Pros and cons

AttributebeehiivCreatifyHubSpot
Pros
  • Most generous free plan in the category
  • Referral and recommendation tools that actually grow a list
  • Ad network and paid subscriptions built in
  • Clean editor with useful AI help
  • Connects to Claude
  • Product link to finished ad in a few minutes
  • Large library of AI actors and custom avatars
  • Batch mode makes testing many hooks easy
  • Cheaper entry than Arcads
  • API for agencies and bulk work
  • One of the most generous free CRMs around
  • Marketing, sales and support share the same customer record
  • Breeze agents take over lead research, support answers and first drafts
  • Starter tiers are affordable per seat
  • Enormous library of integrations and agencies that know it
Cons
  • Removing beehiiv branding needs the Pro plan
  • Price climbs steadily with your subscriber count
  • Automations are simpler than Klaviyo or HubSpot
  • Ad network earnings only matter once your list is large
  • Credits run out faster than expected and expire after two months
  • Many of the best templates and ad tools are locked to Pro and above
  • Complaints about refunds and hard-to-reach support
  • AI presenters can still look and sound artificial, and fixing a mispronounced word costs another render
  • Professional and Enterprise are a steep jump, with onboarding fees on top
  • Marketing contacts are a separate limit, and costs rise with your list
  • Many AI features draw on a credit allowance that runs out
  • Weaker than Klaviyo for ecommerce behaviour-based email

Who each one is for

AttributebeehiivCreatifyHubSpot
Best for
  • Launching a newsletter
  • Growing a list with referrals
  • Paid subscriptions and sponsorships
  • AI-assisted drafting and editing
  • UGC-style video ads from a product link
  • Testing many hooks and versions of one ad
  • Ads with AI presenters or your own avatar
  • Bulk video for agencies through the API
  • Tracking leads and deals
  • B2B email marketing
  • Chatbots that answer customers
  • Keeping contact data clean
You'll find it used by
  • Newsletter writers
  • Founders
  • Media brands
  • Consultants
  • E-commerce brands
  • Performance agencies
  • Media buyers
  • App marketers
  • Solo founders
  • B2B teams
  • Agencies
  • Consultants
  • Service businesses

Questions people ask

Which is better, beehiiv, Creatify or HubSpot?

beehiiv scores highest overall in our ratings (beehiiv 4.2/5, Creatify 4.0/5 and HubSpot 4.1/5). beehiiv is best for launching a newsletter and growing a list with referrals. Creatify is best for UGC-style video ads from a product link and testing many hooks and versions of one ad. HubSpot is best for tracking leads and deals and B2B email marketing.

Which is cheaper, beehiiv, Creatify or HubSpot?

beehiiv: There's a free plan, and paid plans start at From $59/mo. Creatify: There's a free plan, and paid plans start at $15/mo. HubSpot: There's a free plan, and paid plans start at From $800/mo.

How we compare

Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.

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