Side-by-side comparison · Marketing & Ads
Brevo vs Kit vs Metricool
Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.
Comparing 3 tools, the maximum.
At a glance
Pick it if: Small businesses with a large contact list, or that want email, SMS and WhatsApp in one tool without paying per contact.
Pick it if: Creators, coaches and solo businesses who grow an audience and sell courses, products or a paid newsletter through email.
Pick it if: Small businesses, freelancers and agencies who post across several networks and need clear reports on what's working, including ads.
Overview
| Attribute | Brevo | Kit | Metricool |
|---|---|---|---|
| In one line | Email, SMS and WhatsApp marketing in one place, priced by emails sent, not contacts. | Email newsletters for creators, free up to 10,000 subscribers, with sales and automations. | Schedule posts and track results across every social network and ad account in one place. |
| Pricing model | Freemium | Freemium | Freemium |
| Starting price | $0 | $0 | $0 |
| Free plan | Yes | Yes | Yes |
| Works with Claude Code | Yes | Yes | Yes |
Rating breakdown
Our scores out of 5. The higher bar in each row is highlighted.
| Attribute | Brevo | Kit | Metricool |
|---|---|---|---|
| Overall rating | 4.2 | 4.2 | 4.2 |
| Ease of useHow quickly someone non-technical gets value from it. | 4.0 | 4.5 | 4.0 |
| FeaturesHow completely it covers its own job, and how well the pieces fit together. | 4.5 | 4.0 | 4.5 |
| Output qualityHow good the results are before you fix them. | 4.0 | 4.0 | 4.0 |
| Value for moneyWhat you get for the price, including the free plan. | 4.5 | 4.0 | 4.5 |
| Speed & reliabilityHow fast it is and how often it falls over. | 4.0 | 4.5 | 4.0 |
Feature comparison
A tick means it does this today. A dash means we haven't checked.
| Attribute | Brevo | Kit | Metricool |
|---|---|---|---|
| Access & platform | |||
| Free plan | Yes | Yes | Yes |
| Mobile app | – | – | Yes |
| Desktop app | No | No | – |
| Browser extension | – | – | – |
| API access | Yes | Yes | Yes |
| Teams & business | |||
| Team workspace | Yes | Yes | Yes |
| Enterprise plan or SSO | Yes | – | – |
| Connects to other apps | Yes | Yes | Yes |
| Open source or self-hosted | No | No | No |
| AI abilities | |||
| Works with your files | Yes | Yes | Yes |
| Understands images | – | – | – |
| Makes images | No | No | No |
| Makes video | No | No | No |
| Writes code | No | No | No |
| Runs agents or automations | No | No | No |
| Learns your brand or style | – | – | – |
| Works in many languages | Yes | – | Yes |
| Capabilities score | 7/ 17 | 5/ 17 | 7/ 17 |
Pricing
Plans as listed on each vendor's site when we last checked. Confirm before you buy.
| Attribute | Brevo | Kit | Metricool |
|---|---|---|---|
| Plans | Free $0 Small lists and trying Brevo out. | Free $0 Creators starting out or with a simple newsletter. | Free $0 One small business testing it. |
Starter From about $9/mo Regular newsletters with no daily limit. | CreatorOur pick $39/mo, or $33/mo billed yearly Creators ready to automate their emails. | StarterOur pick From $25/mo, or $20/mo billed yearly A business or freelancer managing a few brands. | |
StandardOur pick From about $18/mo Small businesses ready to automate. | Pro $79/mo, or $66/mo billed yearly Bigger creator businesses with a team. | Advanced From $67/mo, or $53/mo billed yearly Agencies with a team and clients. | |
Professional From about $499/mo Teams sending high volumes across channels. | Custom Custom Large agencies. | ||
Enterprise Custom Companies with 1 million+ contacts. | |||
| Which plan to pick | Try Free first. Most small businesses should go straight to Standard, because it removes Brevo's logo and adds automations. Pick your email volume carefully, since that's what you pay for. Yearly billing saves 10%, and prices vary by country. | Start on Free and stay there while you're only sending a newsletter. Move to Creator once you want a welcome sequence or automations, which is usually the moment a list starts making money. Prices rise with subscriber count, and Kit often runs first-year discounts on Pro. | Test on Free with one brand. Starter is the right plan for most small businesses and freelancers, and yearly billing saves about 20%. Agencies that need client approvals and their own report templates should go to Advanced. Add the X add-on only if you post there. |
Key features
| Attribute | Brevo | Kit | Metricool |
|---|---|---|---|
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Pros and cons
| Attribute | Brevo | Kit | Metricool |
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Who each one is for
| Attribute | Brevo | Kit | Metricool |
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Questions people ask
Which is better, Brevo, Kit or Metricool?
They tie on our overall rating (Brevo 4.2/5, Kit 4.2/5 and Metricool 4.2/5). Brevo is best for large lists you email occasionally and email plus SMS from one tool. Kit is best for creators starting a newsletter for free and selling digital products and paid newsletters. Metricool is best for scheduling across many social networks and monthly social media reports for clients.
Which is cheaper, Brevo, Kit or Metricool?
Brevo: There's a free plan, and paid plans start at $0. Kit: There's a free plan, and paid plans start at $0. Metricool: There's a free plan, and paid plans start at $0.
Which is easier to use, Brevo, Kit or Metricool?
Kit rates highest for ease of use in our scores. Creators, coaches and solo businesses who grow an audience and sell courses, products or a paid newsletter through email.
How we compare
Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.
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