Side-by-side comparison · Marketing & Ads
Brevo vs Klaviyo vs Metricool
Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.
Comparing 3 tools, the maximum.
At a glance
Pick it if: Small businesses with a large contact list, or that want email, SMS and WhatsApp in one tool without paying per contact.
Pick it if: Online stores that want their email and SMS to run on real customer behaviour.
Pick it if: Small businesses, freelancers and agencies who post across several networks and need clear reports on what's working, including ads.
Overview
| Attribute | Brevo | Klaviyo | Metricool |
|---|---|---|---|
| In one line | Email, SMS and WhatsApp marketing in one place, priced by emails sent, not contacts. | Email and SMS for online stores, with AI that writes, segments and predicts. | Schedule posts and track results across every social network and ad account in one place. |
| Pricing model | Freemium | Freemium | Freemium |
| Starting price | $0 | From $20/mo | $0 |
| Free plan | Yes | Yes | Yes |
| Works with Claude Code | Yes | Yes | Yes |
Rating breakdown
Our scores out of 5. The higher bar in each row is highlighted.
| Attribute | Brevo | Klaviyo | Metricool |
|---|---|---|---|
| Overall rating | 4.2 | 4.3Winner | 4.2 |
| Ease of useHow quickly someone non-technical gets value from it. | 4.0 | 4.0 | 4.0 |
| FeaturesHow completely it covers its own job, and how well the pieces fit together. | 4.5 | 5.0 | 4.5 |
| Output qualityHow good the results are before you fix them. | 4.0 | 4.5 | 4.0 |
| Value for moneyWhat you get for the price, including the free plan. | 4.5 | 3.5 | 4.5 |
| Speed & reliabilityHow fast it is and how often it falls over. | 4.0 | 4.5 | 4.0 |
Feature comparison
A tick means it does this today. A dash means we haven't checked.
| Attribute | Brevo | Klaviyo | Metricool |
|---|---|---|---|
| Access & platform | |||
| Free plan | Yes | Yes | Yes |
| Mobile app | – | Yes | Yes |
| Desktop app | No | No | – |
| Browser extension | – | No | – |
| API access | Yes | Yes | Yes |
| Teams & business | |||
| Team workspace | Yes | Yes | Yes |
| Enterprise plan or SSO | Yes | Yes | – |
| Connects to other apps | Yes | Yes | Yes |
| Open source or self-hosted | No | No | No |
| AI abilities | |||
| Works with your files | Yes | Yes | Yes |
| Understands images | – | – | – |
| Makes images | No | – | No |
| Makes video | No | No | No |
| Writes code | No | No | No |
| Runs agents or automations | No | Yes | No |
| Learns your brand or style | – | Yes | – |
| Works in many languages | Yes | Yes | Yes |
| Capabilities score | 7/ 17 | 10/ 17 | 7/ 17 |
Pricing
Plans as listed on each vendor's site when we last checked. Confirm before you buy.
| Attribute | Brevo | Klaviyo | Metricool |
|---|---|---|---|
| Plans | Free $0 Small lists and trying Brevo out. | Free Free New stores building their first flows. | Free $0 One small business testing it. |
Starter From about $9/mo Regular newsletters with no daily limit. | EmailOur pick From $20/mo Most stores once they pass 250 contacts. | StarterOur pick From $25/mo, or $20/mo billed yearly A business or freelancer managing a few brands. | |
StandardOur pick From about $18/mo Small businesses ready to automate. | Email and SMS From $35/mo Stores that want text messages in the same flows. | Advanced From $67/mo, or $53/mo billed yearly Agencies with a team and clients. | |
Professional From about $499/mo Teams sending high volumes across channels. | Enterprise Custom Large brands with many stores or markets. | Custom Custom Large agencies. | |
Enterprise Custom Companies with 1 million+ contacts. | |||
| Which plan to pick | Try Free first. Most small businesses should go straight to Standard, because it removes Brevo's logo and adds automations. Pick your email volume carefully, since that's what you pay for. Yearly billing saves 10%, and prices vary by country. | Start on Free and build your welcome and abandoned cart flows before you pay anything. Move to Email when you cross 250 contacts, and only add SMS once email is working, because text messages cost extra per send. | Test on Free with one brand. Starter is the right plan for most small businesses and freelancers, and yearly billing saves about 20%. Agencies that need client approvals and their own report templates should go to Advanced. Add the X add-on only if you post there. |
Key features
| Attribute | Brevo | Klaviyo | Metricool |
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Pros and cons
| Attribute | Brevo | Klaviyo | Metricool |
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Who each one is for
| Attribute | Brevo | Klaviyo | Metricool |
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Questions people ask
Which is better, Brevo, Klaviyo or Metricool?
Klaviyo scores highest overall in our ratings (Brevo 4.2/5, Klaviyo 4.3/5 and Metricool 4.2/5). Brevo is best for large lists you email occasionally and email plus SMS from one tool. Klaviyo is best for abandoned cart recovery and segments from a description. Metricool is best for scheduling across many social networks and monthly social media reports for clients.
Which is cheaper, Brevo, Klaviyo or Metricool?
Brevo: There's a free plan, and paid plans start at $0. Klaviyo: There's a free plan, and paid plans start at From $20/mo. Metricool: There's a free plan, and paid plans start at $0.
How we compare
Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.
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