Side-by-side comparison · Marketing & Ads
Brevo vs Klaviyo vs Omnisend
Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.
Comparing 3 tools, the maximum.
At a glance
Pick it if: Small businesses with a large contact list, or that want email, SMS and WhatsApp in one tool without paying per contact.
Pick it if: Online stores that want their email and SMS to run on real customer behaviour.
Pick it if: Small and mid-sized online stores that want ready-made email and SMS automations without Klaviyo's price.
Klaviyo scores highest overall, but Brevo gives you more for your money. Which one is right comes down to what you value most.
Overview
| Attribute | Brevo | Klaviyo | Omnisend |
|---|---|---|---|
| In one line | Email, SMS and WhatsApp marketing in one place, priced by emails sent, not contacts. | Email and SMS for online stores, with AI that writes, segments and predicts. | Email and SMS marketing for online stores, a cheaper alternative to Klaviyo. |
| Pricing model | Freemium | Freemium | Freemium |
| Starting price | $0 | From $20/mo | $0 |
| Free plan | Yes | Yes | Yes |
| Works with Claude Code | Yes | Yes | Yes |
Rating breakdown
Our scores out of 5. The higher bar in each row is highlighted.
| Attribute | Brevo | Klaviyo | Omnisend |
|---|---|---|---|
| Overall rating | 4.2 | 4.3Winner | 4.1 |
| Ease of useHow quickly someone non-technical gets value from it. | 4.0 | 4.0 | 4.5 |
| FeaturesHow completely it covers its own job, and how well the pieces fit together. | 4.5 | 5.0 | 4.0 |
| Output qualityHow good the results are before you fix them. | 4.0 | 4.5 | 4.0 |
| Value for moneyWhat you get for the price, including the free plan. | 4.5 | 3.5 | 4.0 |
| Speed & reliabilityHow fast it is and how often it falls over. | 4.0 | 4.5 | 4.0 |
Feature comparison
A tick means it does this today. A dash means we haven't checked.
| Attribute | Brevo | Klaviyo | Omnisend |
|---|---|---|---|
| Access & platform | |||
| Free plan | Yes | Yes | Yes |
| Mobile app | – | Yes | – |
| Desktop app | No | No | No |
| Browser extension | – | No | – |
| API access | Yes | Yes | Yes |
| Teams & business | |||
| Team workspace | Yes | Yes | Yes |
| Enterprise plan or SSO | Yes | Yes | – |
| Connects to other apps | Yes | Yes | Yes |
| Open source or self-hosted | No | No | No |
| AI abilities | |||
| Works with your files | Yes | Yes | Yes |
| Understands images | – | – | – |
| Makes images | No | – | No |
| Makes video | No | No | No |
| Writes code | No | No | No |
| Runs agents or automations | No | Yes | Yes |
| Learns your brand or style | – | Yes | – |
| Works in many languages | Yes | Yes | Yes |
| Capabilities score | 7/ 17 | 10/ 17 | 7/ 17 |
Pricing
Plans as listed on each vendor's site when we last checked. Confirm before you buy.
| Attribute | Brevo | Klaviyo | Omnisend |
|---|---|---|---|
| Plans | Free $0 Small lists and trying Brevo out. | Free Free New stores building their first flows. | Free $0 New stores testing email marketing. |
Starter From about $9/mo Regular newsletters with no daily limit. | EmailOur pick From $20/mo Most stores once they pass 250 contacts. | StandardOur pick From $16/mo Small stores focused on email. | |
StandardOur pick From about $18/mo Small businesses ready to automate. | Email and SMS From $35/mo Stores that want text messages in the same flows. | Pro From $59/mo Growing stores that send a lot and want SMS. | |
Professional From about $499/mo Teams sending high volumes across channels. | Enterprise Custom Large brands with many stores or markets. | ||
Enterprise Custom Companies with 1 million+ contacts. | |||
| Which plan to pick | Try Free first. Most small businesses should go straight to Standard, because it removes Brevo's logo and adds automations. Pick your email volume carefully, since that's what you pay for. Yearly billing saves 10%, and prices vary by country. | Start on Free and build your welcome and abandoned cart flows before you pay anything. Move to Email when you cross 250 contacts, and only add SMS once email is working, because text messages cost extra per send. | Start on Free while your list is small, then move to Standard. Pick Pro when you send several emails a week or want product recommendations chosen by AI. Stores paying $400 a month or more get a free account expert. |
Key features
| Attribute | Brevo | Klaviyo | Omnisend |
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Pros and cons
| Attribute | Brevo | Klaviyo | Omnisend |
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Who each one is for
| Attribute | Brevo | Klaviyo | Omnisend |
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Questions people ask
Which is better, Brevo, Klaviyo or Omnisend?
Klaviyo scores highest overall in our ratings (Brevo 4.2/5, Klaviyo 4.3/5 and Omnisend 4.1/5). Brevo is best for large lists you email occasionally and email plus SMS from one tool. Klaviyo is best for abandoned cart recovery and segments from a description. Omnisend is best for abandoned cart and browse reminders and Shopify and WooCommerce stores.
Which is cheaper, Brevo, Klaviyo or Omnisend?
Brevo: There's a free plan, and paid plans start at $0. Klaviyo: There's a free plan, and paid plans start at From $20/mo. Omnisend: There's a free plan, and paid plans start at $0.
Which is easier to use, Brevo, Klaviyo or Omnisend?
Omnisend rates highest for ease of use in our scores. Small and mid-sized online stores that want ready-made email and SMS automations without Klaviyo's price.
How we compare
Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.
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