Side-by-side comparison · Marketing & Ads
Brevo vs Buffer vs Klaviyo
Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.
Comparing 3 tools, the maximum.
At a glance
Pick it if: Small businesses with a large contact list, or that want email, SMS and WhatsApp in one tool without paying per contact.
Pick it if: Small businesses, solo founders and creators who want to post regularly across several social networks without paying for an enterprise suite.
Pick it if: Online stores that want their email and SMS to run on real customer behaviour.
Overview
| Attribute | Brevo | Buffer | Klaviyo |
|---|---|---|---|
| In one line | Email, SMS and WhatsApp marketing in one place, priced by emails sent, not contacts. | Schedules posts to every social network from one queue, with an AI writing helper. | Email and SMS for online stores, with AI that writes, segments and predicts. |
| Pricing model | Freemium | Freemium | Freemium |
| Starting price | $0 | $6/channel/mo | From $20/mo |
| Free plan | Yes | Yes | Yes |
| Works with Claude Code | Yes | Yes | Yes |
Rating breakdown
Our scores out of 5. The higher bar in each row is highlighted.
| Attribute | Brevo | Buffer | Klaviyo |
|---|---|---|---|
| Overall rating | 4.2 | 4.2 | 4.3Winner |
| Ease of useHow quickly someone non-technical gets value from it. | 4.0 | 5.0 | 4.0 |
| FeaturesHow completely it covers its own job, and how well the pieces fit together. | 4.5 | 3.5 | 5.0 |
| Output qualityHow good the results are before you fix them. | 4.0 | 4.0 | 4.5 |
| Value for moneyWhat you get for the price, including the free plan. | 4.5 | 4.5 | 3.5 |
| Speed & reliabilityHow fast it is and how often it falls over. | 4.0 | 4.0 | 4.5 |
Feature comparison
A tick means it does this today. A dash means we haven't checked.
| Attribute | Brevo | Buffer | Klaviyo |
|---|---|---|---|
| Access & platform | |||
| Free plan | Yes | Yes | Yes |
| Mobile app | – | Yes | Yes |
| Desktop app | No | No | No |
| Browser extension | – | Yes | No |
| API access | Yes | Yes | Yes |
| Teams & business | |||
| Team workspace | Yes | Yes | Yes |
| Enterprise plan or SSO | Yes | – | Yes |
| Connects to other apps | Yes | Yes | Yes |
| Open source or self-hosted | No | No | No |
| AI abilities | |||
| Works with your files | Yes | Yes | Yes |
| Understands images | – | – | – |
| Makes images | No | No | – |
| Makes video | No | No | No |
| Writes code | No | No | No |
| Runs agents or automations | No | No | Yes |
| Learns your brand or style | – | – | Yes |
| Works in many languages | Yes | Yes | Yes |
| Capabilities score | 7/ 17 | 8/ 17 | 10/ 17 |
Pricing
Plans as listed on each vendor's site when we last checked. Confirm before you buy.
| Attribute | Brevo | Buffer | Klaviyo |
|---|---|---|---|
| Plans | Free $0 Small lists and trying Brevo out. | Free Free A sole trader posting a few times a week. | Free Free New stores building their first flows. |
Starter From about $9/mo Regular newsletters with no daily limit. | EssentialsOur pick $6/channel/mo, or $5/channel/mo billed yearly One person running a business's social accounts. | EmailOur pick From $20/mo Most stores once they pass 250 contacts. | |
StandardOur pick From about $18/mo Small businesses ready to automate. | Team $12/channel/mo, or $10/channel/mo billed yearly Small teams who need approvals. | Email and SMS From $35/mo Stores that want text messages in the same flows. | |
Professional From about $499/mo Teams sending high volumes across channels. | Enterprise Custom Large brands with many stores or markets. | ||
Enterprise Custom Companies with 1 million+ contacts. | |||
| Which plan to pick | Try Free first. Most small businesses should go straight to Standard, because it removes Brevo's logo and adds automations. Pick your email volume carefully, since that's what you pay for. Yearly billing saves 10%, and prices vary by country. | Start on Free to see if you will actually post regularly. Move to Essentials once you need more than 10 posts queued per channel; Team is only worth it when someone else needs to approve posts. | Start on Free and build your welcome and abandoned cart flows before you pay anything. Move to Email when you cross 250 contacts, and only add SMS once email is working, because text messages cost extra per send. |
Key features
| Attribute | Brevo | Buffer | Klaviyo |
|---|---|---|---|
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Pros and cons
| Attribute | Brevo | Buffer | Klaviyo |
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Who each one is for
| Attribute | Brevo | Buffer | Klaviyo |
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Questions people ask
Which is better, Brevo, Buffer or Klaviyo?
Klaviyo scores highest overall in our ratings (Brevo 4.2/5, Buffer 4.2/5 and Klaviyo 4.3/5). Brevo is best for large lists you email occasionally and email plus SMS from one tool. Buffer is best for scheduling posts across many networks and small teams on a tight budget. Klaviyo is best for abandoned cart recovery and segments from a description.
Which is cheaper, Brevo, Buffer or Klaviyo?
Brevo: There's a free plan, and paid plans start at $0. Buffer: There's a free plan, and paid plans start at $6/channel/mo. Klaviyo: There's a free plan, and paid plans start at From $20/mo.
Which is easier to use, Brevo, Buffer or Klaviyo?
Buffer rates highest for ease of use in our scores. Small businesses, solo founders and creators who want to post regularly across several social networks without paying for an enterprise suite.
How we compare
Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.
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