Side-by-side comparison · Marketing & Ads
Brevo vs Kit vs Klaviyo
Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.
Comparing 3 tools, the maximum.
At a glance
Pick it if: Small businesses with a large contact list, or that want email, SMS and WhatsApp in one tool without paying per contact.
Pick it if: Creators, coaches and solo businesses who grow an audience and sell courses, products or a paid newsletter through email.
Pick it if: Online stores that want their email and SMS to run on real customer behaviour.
Klaviyo scores highest overall, but Brevo gives you more for your money. Which one is right comes down to what you value most.
Overview
| Attribute | Brevo | Kit | Klaviyo |
|---|---|---|---|
| In one line | Email, SMS and WhatsApp marketing in one place, priced by emails sent, not contacts. | Email newsletters for creators, free up to 10,000 subscribers, with sales and automations. | Email and SMS for online stores, with AI that writes, segments and predicts. |
| Pricing model | Freemium | Freemium | Freemium |
| Starting price | $0 | $0 | From $20/mo |
| Free plan | Yes | Yes | Yes |
| Works with Claude Code | Yes | Yes | Yes |
Rating breakdown
Our scores out of 5. The higher bar in each row is highlighted.
| Attribute | Brevo | Kit | Klaviyo |
|---|---|---|---|
| Overall rating | 4.2 | 4.2 | 4.3Winner |
| Ease of useHow quickly someone non-technical gets value from it. | 4.0 | 4.5 | 4.0 |
| FeaturesHow completely it covers its own job, and how well the pieces fit together. | 4.5 | 4.0 | 5.0 |
| Output qualityHow good the results are before you fix them. | 4.0 | 4.0 | 4.5 |
| Value for moneyWhat you get for the price, including the free plan. | 4.5 | 4.0 | 3.5 |
| Speed & reliabilityHow fast it is and how often it falls over. | 4.0 | 4.5 | 4.5 |
Feature comparison
A tick means it does this today. A dash means we haven't checked.
| Attribute | Brevo | Kit | Klaviyo |
|---|---|---|---|
| Access & platform | |||
| Free plan | Yes | Yes | Yes |
| Mobile app | – | – | Yes |
| Desktop app | No | No | No |
| Browser extension | – | – | No |
| API access | Yes | Yes | Yes |
| Teams & business | |||
| Team workspace | Yes | Yes | Yes |
| Enterprise plan or SSO | Yes | – | Yes |
| Connects to other apps | Yes | Yes | Yes |
| Open source or self-hosted | No | No | No |
| AI abilities | |||
| Works with your files | Yes | Yes | Yes |
| Understands images | – | – | – |
| Makes images | No | No | – |
| Makes video | No | No | No |
| Writes code | No | No | No |
| Runs agents or automations | No | No | Yes |
| Learns your brand or style | – | – | Yes |
| Works in many languages | Yes | – | Yes |
| Capabilities score | 7/ 17 | 5/ 17 | 10/ 17 |
Pricing
Plans as listed on each vendor's site when we last checked. Confirm before you buy.
| Attribute | Brevo | Kit | Klaviyo |
|---|---|---|---|
| Plans | Free $0 Small lists and trying Brevo out. | Free $0 Creators starting out or with a simple newsletter. | Free Free New stores building their first flows. |
Starter From about $9/mo Regular newsletters with no daily limit. | CreatorOur pick $39/mo, or $33/mo billed yearly Creators ready to automate their emails. | EmailOur pick From $20/mo Most stores once they pass 250 contacts. | |
StandardOur pick From about $18/mo Small businesses ready to automate. | Pro $79/mo, or $66/mo billed yearly Bigger creator businesses with a team. | Email and SMS From $35/mo Stores that want text messages in the same flows. | |
Professional From about $499/mo Teams sending high volumes across channels. | Enterprise Custom Large brands with many stores or markets. | ||
Enterprise Custom Companies with 1 million+ contacts. | |||
| Which plan to pick | Try Free first. Most small businesses should go straight to Standard, because it removes Brevo's logo and adds automations. Pick your email volume carefully, since that's what you pay for. Yearly billing saves 10%, and prices vary by country. | Start on Free and stay there while you're only sending a newsletter. Move to Creator once you want a welcome sequence or automations, which is usually the moment a list starts making money. Prices rise with subscriber count, and Kit often runs first-year discounts on Pro. | Start on Free and build your welcome and abandoned cart flows before you pay anything. Move to Email when you cross 250 contacts, and only add SMS once email is working, because text messages cost extra per send. |
Key features
| Attribute | Brevo | Kit | Klaviyo |
|---|---|---|---|
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Pros and cons
| Attribute | Brevo | Kit | Klaviyo |
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Who each one is for
| Attribute | Brevo | Kit | Klaviyo |
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Questions people ask
Which is better, Brevo, Kit or Klaviyo?
Klaviyo scores highest overall in our ratings (Brevo 4.2/5, Kit 4.2/5 and Klaviyo 4.3/5). Brevo is best for large lists you email occasionally and email plus SMS from one tool. Kit is best for creators starting a newsletter for free and selling digital products and paid newsletters. Klaviyo is best for abandoned cart recovery and segments from a description.
Which is cheaper, Brevo, Kit or Klaviyo?
Brevo: There's a free plan, and paid plans start at $0. Kit: There's a free plan, and paid plans start at $0. Klaviyo: There's a free plan, and paid plans start at From $20/mo.
Which is easier to use, Brevo, Kit or Klaviyo?
Kit rates highest for ease of use in our scores. Creators, coaches and solo businesses who grow an audience and sell courses, products or a paid newsletter through email.
How we compare
Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.
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