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Side-by-side comparison · Sales & Customer Support

Attio vs Decagon vs Yoodli

Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.

Attio

4.1

From $35/seat/mo

Decagon

3.9

Free to start

Yoodli

4.1

From $8/mo

Comparing 3 tools, the maximum.

At a glance

Pick it if: Startups, small teams and founders who want a CRM that keeps itself up to date and bends to how they work.

Pick it if: Large companies with big support teams that want AI to handle most customer chats, emails and calls.

Easiest to use

Pick it if: Professionals, founders and sales teams who want to practise pitches, presentations and hard conversations out loud.

Overview

AttributeAttioDecagonYoodli
In one lineCRM that fills itself in from your email and calendar, with AI agents that research leads.AI agents that answer customer chats, emails and phone calls for large companies.AI speaking coach: role-play pitches and hard conversations and get feedback on delivery.
Pricing modelFreemiumPaidFreemium
Starting price$35/seat/moSee website$8/mo
Free plan Yes No Yes
Works with Claude Code Yes No No

Rating breakdown

Our scores out of 5. The higher bar in each row is highlighted.

AttributeAttioDecagonYoodli
Overall rating4.13.94.1
Ease of useHow quickly someone non-technical gets value from it.
4.0
3.0
4.5
FeaturesHow completely it covers its own job, and how well the pieces fit together.
4.5
4.5
4.0
Output qualityHow good the results are before you fix them.
4.0
4.5
4.0
Value for moneyWhat you get for the price, including the free plan.
4.0
3.0
4.0
Speed & reliabilityHow fast it is and how often it falls over.
4.0
4.5
4.0

Feature comparison

A tick means it does this today. A dash means we haven't checked.

AttributeAttioDecagonYoodli
Access & platform
Free plan Yes No Yes
Mobile app Yes No–
Desktop app– No–
Browser extension Yes No–
API access Yes––
Teams & business
Team workspace Yes Yes Yes
Enterprise plan or SSO Yes Yes Yes
Connects to other apps Yes Yes Yes
Open source or self-hosted No No No
AI abilities
Works with your files– Yes Yes
Understands images–––
Makes images No No No
Makes video No No No
Writes code No No No
Runs agents or automations Yes Yes–
Learns your brand or style– Yes–
Works in many languages– Yes Yes
Capabilities score8/ 177/ 176/ 17

Pricing

Plans as listed on each vendor's site when we last checked. Confirm before you buy.

AttributeAttioDecagonYoodli
Plans

Free

Free

Founders and tiny teams getting started.

EnterpriseOur pick

Custom

Large companies with high support volume.

Starter

Free

Trying it once or twice.

Plus

$35/seat/mo billed yearly, or $44 monthly

Small teams that need private lists and more email.

ProOur pick

$8/mo billed yearly

Individuals practising most weeks.

ProOur pick

$79/seat/mo billed yearly, or $99 monthly

Sales teams that call, sequence and report.

Advanced

$20/mo billed yearly

Heavy individual users who want privacy.

Enterprise

Custom, billed yearly

Larger companies with security and admin needs.

Business

Custom per seat, billed yearly

Sales and training teams.

Enterprise

Custom

Very large organisations.

Which plan to pickStart free: it's good enough for a founder or a team of three to run their contacts and deals. Plus suits a small team that just needs more room. Go Pro once you want call recording, sequences or proper reporting, and use the 14-day Pro trial to check it's worth it.There's only one way to buy it: book a demo and get a custom quote. It only makes sense once you handle tens of thousands of support conversations a month.Individuals should take Pro on the yearly plan; it is cheap and ten sessions a week is plenty. Teams wanting their own sales scenarios need Business.

Key features

AttributeAttioDecagonYoodli
Standout features
  • Builds itself
  • Ask Attio
  • AI agents
  • Shape it your way
  • Workflows and sequences
  • Call Intelligence
  • Chat, email and voice
  • Agent Operating Procedures
  • Real actions
  • Testing and A/B tests
  • Quality checks
  • Customer insights
  • AI role-plays
  • Delivery feedback
  • Upload real recordings
  • Custom rubrics
  • Manager dashboards

Pros and cons

AttributeAttioDecagonYoodli
Pros
  • Fills itself in from email and calendar, so it stays up to date
  • A real free plan for up to 3 people
  • Flexible enough to track deals, investors, partners or hiring
  • Clean, quick interface that people actually like using
  • Official Claude connector
  • Takes real actions in customer accounts, not only answers
  • Support teams can change how the agent behaves without engineers
  • Strong testing and quality tools before changes go live
  • Handles chat, email and phone in one agent
  • Big-name customers report high resolution rates
  • Very easy to start: just talk
  • Cheap personal plans
  • Covers pitches, interviews and hard conversations, not only sales
  • Feedback on real recordings, not just practice
Cons
  • AI features run on credits, and heavy users need to buy more
  • Call recording and sequences only on Pro
  • The free and Plus plans cap how many emails you can send
  • The flexibility means some setup thinking before it fits
  • Large companies only, with no public pricing, trial or self-serve plan
  • Contracts are reported to start well above $100,000 a year
  • Setup takes weeks and needs your systems connected
  • Most performance figures come from Decagon and its customers
  • Free plan is only five sessions in total
  • Delivery feedback is general unless you build custom rubrics
  • Team pricing is not public

Who each one is for

AttributeAttioDecagonYoodli
Best for
  • A CRM that fills itself in from email and calendar
  • Startups tracking customers, investors and partners in one place
  • Researching and scoring leads with AI
  • Teams that want to design their own CRM
  • Automating support at a large consumer brand
  • AI agents that take real actions in customer accounts
  • Answering phone calls with AI in many languages
  • Support teams that want to change the AI without engineers
  • Rehearsing a pitch or presentation
  • Cutting filler words and rambling
  • Practising tough conversations
  • Sales and onboarding role-plays for teams
You'll find it used by
  • Startups
  • Founders
  • Sales teams
  • Investors
  • Agencies
  • Large consumer brands
  • Fintech companies
  • Travel companies
  • Enterprise support teams
  • Sales teams
  • Founders
  • Job seekers
  • Managers
  • Learning and development teams

Questions people ask

Which is better, Attio, Decagon or Yoodli?

They tie on our overall rating (Attio 4.1/5, Decagon 3.9/5 and Yoodli 4.1/5). Attio is best for A CRM that fills itself in from email and calendar and startups tracking customers, investors and partners in one place. Decagon is best for automating support at a large consumer brand and AI agents that take real actions in customer accounts. Yoodli is best for rehearsing a pitch or presentation and cutting filler words and rambling.

Which is cheaper, Attio, Decagon or Yoodli?

Attio: There's a free plan, and paid plans start at $35/seat/mo. Decagon: Pricing isn't published; check the vendor's site for a quote. Yoodli: There's a free plan, and paid plans start at $8/mo.

Which is easier to use, Attio, Decagon or Yoodli?

Yoodli rates highest for ease of use in our scores. Professionals, founders and sales teams who want to practise pitches, presentations and hard conversations out loud.

How we compare

Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.

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