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Side-by-side comparison · Sales & Customer Support

Attio vs Decagon vs Hyperbound

Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.

Attio

4.1

From $35/seat/mo

Decagon

3.9

Free to start

Hyperbound

4.1

Free to start

Comparing 3 tools, the maximum.

At a glance

Best value

Pick it if: Startups, small teams and founders who want a CRM that keeps itself up to date and bends to how they work.

Pick it if: Large companies with big support teams that want AI to handle most customer chats, emails and calls.

Easiest to use

Pick it if: Sales managers and sales training teams onboarding and coaching reps on calls.

Overview

AttributeAttioDecagonHyperbound
In one lineCRM that fills itself in from your email and calendar, with AI agents that research leads.AI agents that answer customer chats, emails and phone calls for large companies.AI sales role-play: practise cold calls and objections with realistic AI buyers.
Pricing modelFreemiumPaidFreemium
Starting price$35/seat/moSee websiteFree
Free plan Yes No Yes
Works with Claude Code Yes No No

Rating breakdown

Our scores out of 5. The higher bar in each row is highlighted.

AttributeAttioDecagonHyperbound
Overall rating4.13.94.1
Ease of useHow quickly someone non-technical gets value from it.
4.0
3.0
4.5
FeaturesHow completely it covers its own job, and how well the pieces fit together.
4.5
4.5
4.0
Output qualityHow good the results are before you fix them.
4.0
4.5
4.5
Value for moneyWhat you get for the price, including the free plan.
4.0
3.0
3.5
Speed & reliabilityHow fast it is and how often it falls over.
4.0
4.5
4.0

Feature comparison

A tick means it does this today. A dash means we haven't checked.

AttributeAttioDecagonHyperbound
Access & platform
Free plan Yes No Yes
Mobile app Yes No–
Desktop app– No–
Browser extension Yes No Yes
API access Yes––
Teams & business
Team workspace Yes Yes Yes
Enterprise plan or SSO Yes Yes Yes
Connects to other apps Yes Yes Yes
Open source or self-hosted No No No
AI abilities
Works with your files– Yes–
Understands images–––
Makes images No No No
Makes video No No No
Writes code No No No
Runs agents or automations Yes Yes Yes
Learns your brand or style– Yes–
Works in many languages– Yes–
Capabilities score8/ 177/ 176/ 17

Pricing

Plans as listed on each vendor's site when we last checked. Confirm before you buy.

AttributeAttioDecagonHyperbound
Plans

Free

Free

Founders and tiny teams getting started.

EnterpriseOur pick

Custom

Large companies with high support volume.

Free

Free

Trying AI role-play with a few reps.

Plus

$35/seat/mo billed yearly, or $44 monthly

Small teams that need private lists and more email.

PracticeOur pick

Custom per user

Teams that want reps rehearsing on AI.

ProOur pick

$79/seat/mo billed yearly, or $99 monthly

Sales teams that call, sequence and report.

Perform

Custom per user

Teams that also want real calls scored and coached.

Enterprise

Custom, billed yearly

Larger companies with security and admin needs.

Which plan to pickStart free: it's good enough for a founder or a team of three to run their contacts and deals. Plus suits a small team that just needs more room. Go Pro once you want call recording, sequences or proper reporting, and use the 14-day Pro trial to check it's worth it.There's only one way to buy it: book a demo and get a custom quote. It only makes sense once you handle tens of thousands of support conversations a month.Run the free role-plays with two or three reps first. If they keep using them, Practice covers rehearsal; only pay for Perform if you do not already have Gong or another call recorder.

Key features

AttributeAttioDecagonHyperbound
Standout features
  • Builds itself
  • Ask Attio
  • AI agents
  • Shape it your way
  • Workflows and sequences
  • Call Intelligence
  • Chat, email and voice
  • Agent Operating Procedures
  • Real actions
  • Testing and A/B tests
  • Quality checks
  • Customer insights
  • AI buyer role-plays
  • Custom personas
  • Scorecards
  • Real call scoring
  • Manager dashboards

Pros and cons

AttributeAttioDecagonHyperbound
Pros
  • Fills itself in from email and calendar, so it stays up to date
  • A real free plan for up to 3 people
  • Flexible enough to track deals, investors, partners or hiring
  • Clean, quick interface that people actually like using
  • Official Claude connector
  • Takes real actions in customer accounts, not only answers
  • Support teams can change how the agent behaves without engineers
  • Strong testing and quality tools before changes go live
  • Handles chat, email and phone in one agent
  • Big-name customers report high resolution rates
  • Very realistic AI buyers that react to what you say
  • Useful free plan with ready-made role-plays
  • Clear scoring that shows reps what to fix
  • Saves managers hours of live role-play
Cons
  • AI features run on credits, and heavy users need to buy more
  • Call recording and sequences only on Pro
  • The free and Plus plans cap how many emails you can send
  • The flexibility means some setup thinking before it fits
  • Large companies only, with no public pricing, trial or self-serve plan
  • Contracts are reported to start well above $100,000 a year
  • Setup takes weeks and needs your systems connected
  • Most performance figures come from Decagon and its customers
  • No public pricing for team plans
  • Custom personas and scorecards take setup time
  • Built for sales teams, not individuals practising on their own

Who each one is for

AttributeAttioDecagonHyperbound
Best for
  • A CRM that fills itself in from email and calendar
  • Startups tracking customers, investors and partners in one place
  • Researching and scoring leads with AI
  • Teams that want to design their own CRM
  • Automating support at a large consumer brand
  • AI agents that take real actions in customer accounts
  • Answering phone calls with AI in many languages
  • Support teams that want to change the AI without engineers
  • Practising cold calls before going live
  • Onboarding new sales reps faster
  • Drilling objection handling
  • Scoring calls against a scorecard
You'll find it used by
  • Startups
  • Founders
  • Sales teams
  • Investors
  • Agencies
  • Large consumer brands
  • Fintech companies
  • Travel companies
  • Enterprise support teams
  • Sales development reps
  • Account executives
  • Sales managers
  • Sales enablement teams

Questions people ask

Which is better, Attio, Decagon or Hyperbound?

They tie on our overall rating (Attio 4.1/5, Decagon 3.9/5 and Hyperbound 4.1/5). Attio is best for A CRM that fills itself in from email and calendar and startups tracking customers, investors and partners in one place. Decagon is best for automating support at a large consumer brand and AI agents that take real actions in customer accounts. Hyperbound is best for practising cold calls before going live and onboarding new sales reps faster.

Which is cheaper, Attio, Decagon or Hyperbound?

Attio: There's a free plan, and paid plans start at $35/seat/mo. Decagon: Pricing isn't published; check the vendor's site for a quote. Hyperbound: It's free to use.

Which is easier to use, Attio, Decagon or Hyperbound?

Hyperbound rates highest for ease of use in our scores. Sales managers and sales training teams onboarding and coaching reps on calls.

How we compare

Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.

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