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Side-by-side comparison · Productivity & Notes

Asana vs Fathom vs Granola

Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.

Asana

4.0

From $10.99/user/mo

Fathom

4.2

From $20/mo

Best overall

Granola

4.4

From $14/user/mo

Comparing 3 tools, the maximum.

At a glance

Pick it if: Teams of 5 to a few hundred who need clear ownership and deadlines across projects and departments.

Best value

Pick it if: Sales and customer-facing teams who want every call recorded and summarised without paying per seat to start.

Best overallEasiest to use

Pick it if: Founders, consultants and managers who sit in back-to-back calls and hate the awkward recording bot.

Granola scores highest overall, but Fathom gives you more for your money. Which one is right comes down to what you value most.

Overview

AttributeAsanaFathomGranola
In one lineProject and task management with AI teammates that move work forward.Records your video calls and sends you a summary, action items and transcript.Takes meeting notes from your computer's audio, so no bot ever joins the call.
Pricing modelFreemiumFreemiumFreemium
Starting price$10.99/user/mo$20/mo$14/user/mo
Free plan Yes Yes Yes
Works with Claude Code Yes Yes Yes

Rating breakdown

Our scores out of 5. The higher bar in each row is highlighted.

AttributeAsanaFathomGranola
Overall rating4.04.24.4Winner
Ease of useHow quickly someone non-technical gets value from it.
4.5
4.5
5.0
FeaturesHow completely it covers its own job, and how well the pieces fit together.
4.5
4.5
4.5
Output qualityHow good the results are before you fix them.
4.0
3.5
4.5
Value for moneyWhat you get for the price, including the free plan.
3.0
4.5
4.0
Speed & reliabilityHow fast it is and how often it falls over.
4.0
4.0
4.0

Feature comparison

A tick means it does this today. A dash means we haven't checked.

AttributeAsanaFathomGranola
Access & platform
Free plan Yes Yes Yes
Mobile app Yes– Yes
Desktop app Yes Yes Yes
Browser extension Yes– No
API access Yes Yes Yes
Teams & business
Team workspace Yes Yes Yes
Enterprise plan or SSO Yes Yes Yes
Connects to other apps Yes Yes Yes
Open source or self-hosted No No No
AI abilities
Works with your files Yes No No
Understands images– No No
Makes images No No No
Makes video No No No
Writes code– No No
Runs agents or automations Yes No No
Learns your brand or style– No No
Works in many languages Yes Yes Yes
Capabilities score11/ 177/ 178/ 17

Pricing

Plans as listed on each vendor's site when we last checked. Confirm before you buy.

AttributeAsanaFathomGranola
Plans

Personal

Free

One or two people organising their own tasks.

FreeOur pick

Free

Anyone who wants every call recorded without paying.

Basic

Free

Trying it, or anyone who only needs the last month of notes.

StarterOur pick

$10.99/user/mo billed yearly ($13.49 monthly)

Small teams that need timelines and basic automation.

Premium

$20/mo, or $16/mo billed yearly

One person who wants the fuller summaries every time.

BusinessOur pick

$14/user/mo

Anyone in regular client or sales calls.

Advanced

$24.99/user/mo billed yearly ($30.49 monthly)

Teams managing many projects and goals.

Team

$19/user/mo, or $15/user/mo billed yearly

Small teams sharing calls with each other.

Enterprise

$35/user/mo

Companies that need admin control over who records what.

Enterprise

Custom

Large organisations with security needs.

Business

$34/user/mo, or $25/user/mo billed yearly

Sales teams living in a CRM.

Enterprise

Custom

Larger organisations needing SSO and rollout help.

Which plan to pickStarter covers most small teams and is noticeably cheaper paid yearly. Move to Advanced if you manage a portfolio of projects or need workload views. Budget extra if you plan to lean on AI agents, since requests past the included limit are charged per use.Most people should simply use Free; it covers more than the paid tiers of its rivals. Only move to Team or Business when several people need to search each other's calls or you want notes landing in HubSpot or Salesforce without lifting a finger.Start on Basic and see how it fits your week. If you find yourself wanting a call from six weeks ago, that's your signal to move to Business. Enterprise is only for IT-managed rollouts.

Key features

AttributeAsanaFathomGranola
Standout features
  • Projects in any view
  • AI Teammates
  • AI Studio
  • Forms and intake
  • Goals and reporting
  • Integrations
  • Unlimited free recording
  • Summaries and action items
  • Clips and playlists
  • Ask Fathom
  • CRM sync
  • Claude connection
  • Bot-free capture
  • Notes built on yours
  • Ask across meetings
  • Templates
  • Phone apps
  • Claude connection

Pros and cons

AttributeAsanaFathomGranola
Pros
  • Clean, easy interface that teams actually keep using
  • Strong views for different roles: list, board, timeline, calendar
  • AI agents work inside your real projects, not a separate chat
  • Large integration library, API and MCP server
  • Unlimited free recordings and transcripts, no catch
  • Video means you can replay and clip moments, not just read about them
  • Summaries arrive almost instantly after the call
  • CRM sync is the real thing for sales teams
  • Official Claude connection
  • No bot in the call keeps clients and candidates relaxed
  • Notes read like something you wrote, not a wall of transcript
  • Quick to set up and almost nothing to learn
  • Cross-meeting chat is genuinely useful for follow-ups
  • Phone apps cover in-person meetings
Cons
  • Free plan cut to 2 users and missing key views and automations
  • Price per user adds up quickly for bigger teams
  • AI usage is capped and extra AI requests cost more on top
  • Reporting and advanced features locked to higher tiers
  • A recording bot joins most calls and some clients find it off-putting
  • Built for video calls; in-person meetings are not its strength
  • The fuller AI summaries are capped unless you pay
  • Pricing tiers are confusing, with Premium costing more than Team
  • No video recording or shareable clips
  • The free plan locks notes older than 30 days
  • No annual discount shown, so $14 a user adds up for a team
  • Needs the desktop app running; it won't record from a phone call on your laptop if the app is closed

Who each one is for

AttributeAsanaFathomGranola
Best for
  • Tracking projects across a team
  • Marketing and campaign calendars
  • Handling incoming work requests
  • Status reporting to managers
  • Cross-department projects
  • Recording sales and client calls
  • Sharing call clips with the team
  • Pushing notes into a CRM
  • Free unlimited transcripts
  • Client and sales calls
  • Interviews and one-on-ones
  • Bot-free recording
  • Asking questions across past meetings
You'll find it used by
  • Marketing teams
  • Operations managers
  • Agencies
  • Project managers
  • Growing businesses
  • Sales teams
  • Customer success
  • Agencies
  • Coaches
  • Founders
  • Consultants
  • Managers
  • Sales teams
  • Recruiters

Questions people ask

Which is better, Asana, Fathom or Granola?

Granola scores highest overall in our ratings (Asana 4.0/5, Fathom 4.2/5 and Granola 4.4/5). Asana is best for tracking projects across a team and marketing and campaign calendars. Fathom is best for recording sales and client calls and sharing call clips with the team. Granola is best for client and sales calls and interviews and one-on-ones.

Which is cheaper, Asana, Fathom or Granola?

Asana: There's a free plan, and paid plans start at $10.99/user/mo. Fathom: There's a free plan, and paid plans start at $20/mo. Granola: There's a free plan, and paid plans start at $14/user/mo.

Which is easier to use, Asana, Fathom or Granola?

Granola rates highest for ease of use in our scores. Founders, consultants and managers who sit in back-to-back calls and hate the awkward recording bot.

How we compare

Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.

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