Side-by-side comparison · Sales & Customer Support
Apollo.io vs Lusha vs Pipedrive
Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.
Comparing 3 tools, the maximum.
At a glance
Pick it if: Founders, small sales teams and marketers who need to find B2B contacts and email them.
Pick it if: Sales reps, recruiters and founders who need someone's email or phone number quickly while browsing LinkedIn.
Pick it if: Small businesses, agencies and sales teams of one to twenty people who want a clear view of every deal without a complicated CRM.
Overview
| Attribute | Apollo.io | Lusha | Pipedrive |
|---|---|---|---|
| In one line | B2B contact database with emails and phone numbers, plus sequences to reach them. | Finds business emails and phone numbers for the people you want to sell to. | Simple sales CRM that shows every deal as a card on a board, with an AI sales assistant. |
| Pricing model | Freemium | Freemium | Paid |
| Starting price | $49/seat/mo | From $37.45/mo | $14/seat/mo |
| Free plan | Yes | Yes | No |
| Works with Claude Code | Yes | Yes | Yes |
Rating breakdown
Our scores out of 5. The higher bar in each row is highlighted.
| Attribute | Apollo.io | Lusha | Pipedrive |
|---|---|---|---|
| Overall rating | 4.0 | 3.7 | 4.1Winner |
| Ease of useHow quickly someone non-technical gets value from it. | 4.5 | 4.5 | 4.5 |
| FeaturesHow completely it covers its own job, and how well the pieces fit together. | 4.5 | 3.5 | 4.0 |
| Output qualityHow good the results are before you fix them. | 3.0 | 3.0 | 4.0 |
| Value for moneyWhat you get for the price, including the free plan. | 4.0 | 3.5 | 4.0 |
| Speed & reliabilityHow fast it is and how often it falls over. | 4.0 | 4.0 | 4.0 |
Feature comparison
A tick means it does this today. A dash means we haven't checked.
| Attribute | Apollo.io | Lusha | Pipedrive |
|---|---|---|---|
| Access & platform | |||
| Free plan | Yes | Yes | No |
| Mobile app | Yes | – | Yes |
| Desktop app | – | – | – |
| Browser extension | Yes | Yes | Yes |
| API access | Yes | Yes | Yes |
| Teams & business | |||
| Team workspace | Yes | Yes | Yes |
| Enterprise plan or SSO | Yes | Yes | – |
| Connects to other apps | Yes | Yes | Yes |
| Open source or self-hosted | No | No | No |
| AI abilities | |||
| Works with your files | – | – | – |
| Understands images | – | – | – |
| Makes images | No | No | No |
| Makes video | No | No | No |
| Writes code | – | No | No |
| Runs agents or automations | Yes | – | Yes |
| Learns your brand or style | – | – | – |
| Works in many languages | – | – | Yes |
| Capabilities score | 8/ 17 | 6/ 17 | 7/ 17 |
Pricing
Plans as listed on each vendor's site when we last checked. Confirm before you buy.
| Attribute | Apollo.io | Lusha | Pipedrive |
|---|---|---|---|
| Plans | Free Free Founders testing outbound. | Free Free Trying it, or finding the odd contact. | Lite $14/seat/mo billed yearly, or $24 monthly One person who just needs a pipeline and reminders. |
Basic $49/seat/mo billed yearly Individual sellers doing regular outbound. | StarterOur pick From $37.45/mo billed yearly One person prospecting regularly. | GrowthOur pick $39/seat/mo billed yearly, or $49 monthly Small teams who live in their inbox. | |
ProfessionalOur pick $79/seat/mo billed yearly Full-time reps. | Pro From $52.45/mo billed yearly Small teams that want the API and signals. | Premium $59/seat/mo billed yearly, or $79 monthly Teams that want to capture and score leads too. | |
Organization $119/seat/mo billed yearly (min 3 seats) Sales teams wanting advanced controls. | Premium From $299.95/mo billed yearly Sales teams sharing credits. | Ultimate $79/seat/mo billed yearly, or $99 monthly Bigger teams that need the highest limits and tighter security. | |
Scale Custom Large organisations. | |||
| Which plan to pick | Start on Free to check the data covers your market. Basic suits one person prospecting; Professional is worth it if you also call prospects or want AI scoring. Monthly billing costs noticeably more than the yearly prices shown. | Use the free plan to check the data covers your market before paying. Starter suits one rep who mainly needs emails; if you need lots of phone numbers, work out the credits first, since each one costs 5. Yearly credits are given upfront and reset at the end of the year, while monthly plans roll unused credits over. | Growth is the plan most small teams should start on, because Lite has no proper email sync or automations. Move to Premium if you want web forms and lead scoring without paying for add-ons. Prices exclude tax and vary by country. |
Key features
| Attribute | Apollo.io | Lusha | Pipedrive |
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Pros and cons
| Attribute | Apollo.io | Lusha | Pipedrive |
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Who each one is for
| Attribute | Apollo.io | Lusha | Pipedrive |
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Questions people ask
Which is better, Apollo.io, Lusha or Pipedrive?
Pipedrive scores highest overall in our ratings (Apollo.io 4.0/5, Lusha 3.7/5 and Pipedrive 4.1/5). Apollo.io is best for finding business emails and phone numbers and Building B2B lead lists. Lusha is best for getting a prospect's phone number from LinkedIn and filling in missing emails and phones in your CRM. Pipedrive is best for tracking deals from first contact to signed and reminders so no lead is forgotten.
Which is cheaper, Apollo.io, Lusha or Pipedrive?
Apollo.io: There's a free plan, and paid plans start at $49/seat/mo. Lusha: There's a free plan, and paid plans start at From $37.45/mo. Pipedrive: There's no free plan. Paid plans start at $14/seat/mo.
How we compare
Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.
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