Side-by-side comparison · Sales & Customer Support
Apollo.io vs Attio vs Lusha
Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.
Comparing 3 tools, the maximum.
At a glance
Pick it if: Founders, small sales teams and marketers who need to find B2B contacts and email them.
Pick it if: Startups, small teams and founders who want a CRM that keeps itself up to date and bends to how they work.
Pick it if: Sales reps, recruiters and founders who need someone's email or phone number quickly while browsing LinkedIn.
Overview
| Attribute | Apollo.io | Attio | Lusha |
|---|---|---|---|
| In one line | B2B contact database with emails and phone numbers, plus sequences to reach them. | CRM that fills itself in from your email and calendar, with AI agents that research leads. | Finds business emails and phone numbers for the people you want to sell to. |
| Pricing model | Freemium | Freemium | Freemium |
| Starting price | $49/seat/mo | $35/seat/mo | From $37.45/mo |
| Free plan | Yes | Yes | Yes |
| Works with Claude Code | Yes | Yes | Yes |
Rating breakdown
Our scores out of 5. The higher bar in each row is highlighted.
| Attribute | Apollo.io | Attio | Lusha |
|---|---|---|---|
| Overall rating | 4.0 | 4.1Winner | 3.7 |
| Ease of useHow quickly someone non-technical gets value from it. | 4.5 | 4.0 | 4.5 |
| FeaturesHow completely it covers its own job, and how well the pieces fit together. | 4.5 | 4.5 | 3.5 |
| Output qualityHow good the results are before you fix them. | 3.0 | 4.0 | 3.0 |
| Value for moneyWhat you get for the price, including the free plan. | 4.0 | 4.0 | 3.5 |
| Speed & reliabilityHow fast it is and how often it falls over. | 4.0 | 4.0 | 4.0 |
Feature comparison
A tick means it does this today. A dash means we haven't checked.
| Attribute | Apollo.io | Attio | Lusha |
|---|---|---|---|
| Access & platform | |||
| Free plan | Yes | Yes | Yes |
| Mobile app | Yes | Yes | – |
| Desktop app | – | – | – |
| Browser extension | Yes | Yes | Yes |
| API access | Yes | Yes | Yes |
| Teams & business | |||
| Team workspace | Yes | Yes | Yes |
| Enterprise plan or SSO | Yes | Yes | Yes |
| Connects to other apps | Yes | Yes | Yes |
| Open source or self-hosted | No | No | No |
| AI abilities | |||
| Works with your files | – | – | – |
| Understands images | – | – | – |
| Makes images | No | No | No |
| Makes video | No | No | No |
| Writes code | – | No | No |
| Runs agents or automations | Yes | Yes | – |
| Learns your brand or style | – | – | – |
| Works in many languages | – | – | – |
| Capabilities score | 8/ 17 | 8/ 17 | 6/ 17 |
Pricing
Plans as listed on each vendor's site when we last checked. Confirm before you buy.
| Attribute | Apollo.io | Attio | Lusha |
|---|---|---|---|
| Plans | Free Free Founders testing outbound. | Free Free Founders and tiny teams getting started. | Free Free Trying it, or finding the odd contact. |
Basic $49/seat/mo billed yearly Individual sellers doing regular outbound. | Plus $35/seat/mo billed yearly, or $44 monthly Small teams that need private lists and more email. | StarterOur pick From $37.45/mo billed yearly One person prospecting regularly. | |
ProfessionalOur pick $79/seat/mo billed yearly Full-time reps. | ProOur pick $79/seat/mo billed yearly, or $99 monthly Sales teams that call, sequence and report. | Pro From $52.45/mo billed yearly Small teams that want the API and signals. | |
Organization $119/seat/mo billed yearly (min 3 seats) Sales teams wanting advanced controls. | Enterprise Custom, billed yearly Larger companies with security and admin needs. | Premium From $299.95/mo billed yearly Sales teams sharing credits. | |
Scale Custom Large organisations. | |||
| Which plan to pick | Start on Free to check the data covers your market. Basic suits one person prospecting; Professional is worth it if you also call prospects or want AI scoring. Monthly billing costs noticeably more than the yearly prices shown. | Start free: it's good enough for a founder or a team of three to run their contacts and deals. Plus suits a small team that just needs more room. Go Pro once you want call recording, sequences or proper reporting, and use the 14-day Pro trial to check it's worth it. | Use the free plan to check the data covers your market before paying. Starter suits one rep who mainly needs emails; if you need lots of phone numbers, work out the credits first, since each one costs 5. Yearly credits are given upfront and reset at the end of the year, while monthly plans roll unused credits over. |
Key features
| Attribute | Apollo.io | Attio | Lusha |
|---|---|---|---|
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Pros and cons
| Attribute | Apollo.io | Attio | Lusha |
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Who each one is for
| Attribute | Apollo.io | Attio | Lusha |
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Questions people ask
Which is better, Apollo.io, Attio or Lusha?
Attio scores highest overall in our ratings (Apollo.io 4.0/5, Attio 4.1/5 and Lusha 3.7/5). Apollo.io is best for finding business emails and phone numbers and Building B2B lead lists. Attio is best for A CRM that fills itself in from email and calendar and startups tracking customers, investors and partners in one place. Lusha is best for getting a prospect's phone number from LinkedIn and filling in missing emails and phones in your CRM.
Which is cheaper, Apollo.io, Attio or Lusha?
Apollo.io: There's a free plan, and paid plans start at $49/seat/mo. Attio: There's a free plan, and paid plans start at $35/seat/mo. Lusha: There's a free plan, and paid plans start at From $37.45/mo.
How we compare
Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.
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